New Zealand An Overview of Hop Growing Processing

New Zealand An Overview of Hop Growing, Processing & Marketing

New Zealand Hops Overview • The perspective from at home: – Great brand – Excellent new variety development – Intense aromas – Control supply & demand: keep prices high – Focus on niche craft market

Meetings/Visits Nelson • • • Doug Donelan CEO, New Zealand Hops Dr Ron Beatson, Plant & Food Research Dave Andersen, Plant & Food Research Dean Palmer – Hop Grower, Hinetai Hops Colin Oldham – Hopland Hops, Director NZ Hops • Peter Lines – Hop Grower and Head Brewer Totara Brewery Co • Julian Raine – Hop Grower, Director NZ Hops

At NZ Plant & Food Research

At NZ Plant & Food Research

At Hinetai Hops

At Hinetai Hops

At Hinetai Hops

At New Hoplands

At New Hoplands

At New Hoplands

At New Hoplands

At New Hoplands

At New Hoplands

NZ Hops Signage

Quality, Health & Safety

New Zealand Hops Office

New Zealand Hops Processing

New Zealand Hops Processing

New Zealand Hops Processing

Key Observations • • 17 growers collaborate entirely in owned co-op Real pride, great marketing, clear strategy Quality control, coldstore, audits, grower awards New variety development – close consultation & clear vision: “Hops with a difference” • Excellent intranet – grower access • Supply control = higher prices (up to £ 15/kg) • Health & Safety & Red tape burdensome