Music magazine industry research Conglomerate Publishers Bauer Media

Music magazine industry research.

Conglomerate Publishers: Bauer Media Music magazines they produce: Kerrang, Q, Mojo. This company produces music magazines mainly focused on the rock genre such as Kerrang, Q and Mojo. Their target audience is mainstream rock music fans who are interested in the music. Kerrang magazine: Kerrang magazine’s typical target audience member is someone who lives and breathes rock music, he is proud to be apart of the scene, plugged in, sharp and a fashion trend setter. Kerrang magazine is partnered with Paco Rabanne to promote Black XS with a cross media campaign to give readers the chance to enter their bands to win a recording deal with Search & Destroy Records. Kerrang magazine scores 69% for Influence vs Bauer ACT tracker: 15 -40, Which is made up of the following statements: Consumer brands that have used Kerrang in the last 12 -Talks to me in my language. months: Play Station, Loreal, Relentless, and Three. -Is the authority in its market. -Has stuff I talk about with my friend. Synergy: Kerrang uses the process of synergy to sell the -Makes me feel more knowledgeable. brand by being the official partner of the ‘download festival’ -Like to be seen with this magazine. as well as the ‘Kerrang awards’ -Believe what I read in this magazine

Conglomerate Publishers: Time. Inc. UK Music magazines this company produce: NME, Uncut. NME: Genre: Rock music. Reader profile- The readers have a strong relationship with NME and completely trust the brand. “I can trust it” “the worlds most famous magazine”. Key stats: Male – 63% Female- 37% Median age - 25 Circulation – 18, 184 Readership – 235, 000