MultiPlatform Content Across Continents 5 legal challenges Ed

Multi-Platform Content Across Continents 5 legal challenges Ed Hayes Associate, TLT Solicitors 0117 917 7532 | edmond. hayes@tltsolicitors. com

5 minutes on 5 issues • • • 1. Setting up a digital media collaboration 2. Managing intellectual property in a collaboration 3. Dealing with third party rights 4. The route to market 5. Monetising content TLT LLP

1. Setting up a digital media collaboration • • Formation, operation, termination Contract or corporate structure? First time or repeat collaboration? Assuming a contract think especially of: • • • TLT LLP duration responsibility for costs exploitation governing law ownership of intellectual property

2. Managing intellectual property • Existing IP • care needed: if you're Disney, don't give away Mickey Mouse • New IP • co-ownership is risky (so ownership often determined by bargaining power of companies) • what can each party do with new IP post-termination? • 3 rd party IP • is it needed for collaboration to work? • What types of IP will be used/created? TLT LLP

3. Dealing with third party rights • Consider how 3 rd party IP is used early on • Are the correct clearances in place? • Use of Creative Commons licensed or open source material – risk of contamination • User generated content TLT LLP

4. The route to market • Movement away from linear producer-broadcaster model for distribution • Growth of possible distribution channels • Proliferation of legal terms (not just companies collaborating, but channel) • Net neutrality – an elephant in the room TLT LLP

5. Monetising content • Various models, each with own legal issues • Free / micro-payment / subscription • Advertising • product placement more difficult in, e. g. , UK • user experience/expectation; transparency • Security over © • Commissioned content • Licence to others TLT LLP

Any questions? Ed Hayes Associate, TLT Solicitors 0117 917 7532 | edmond. hayes@tltsolicitors. com Linked. In: http: //uk. linkedin. com/in/edjhayes TLT LLP