MODES OF PERSUASION ARISTOTLE Persuasion is clearly a
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MODES OF PERSUASION
ARISTOTLE “Persuasion is clearly a sort of demonstration, since we are most fully persuaded when we consider a thing to have been demonstrated. Of the modes of persuasion furnished by the spoken word there are three kinds. [. . . ] Persuasion is achieved by the speaker's personal character when the speech is so spoken as to make us think him credible. [. . . ] Secondly, persuasion may come through the hearers, when the speech stirs their emotions. [. . . ] Thirdly, persuasion is effected through the speech itself when we have proved a truth or an apparent truth by means of the persuasive arguments suitable to the case in question. ” -On Rhetoric
ETHOS Ethos: an appeal to the credibility of the communicator Ethos could come in the form of: being a notable figure in the field in question, such as a college professor or an executive of a company whose business is that of the subject. having a vested interest in a matter, such as the person being related to the subject in question. using impressive logos that shows to the audience that the speaker is knowledgeable on the topic.
PATHOS Pathos: an appeal to the audience’s emotions Pathos could be in the form of: fear sadness happiness anger disappointment
LOGOS Logos: an appeal to logic, or the claims the communicator is presenting Logos could be in the form of: how the communicator chooses to use certain words; could be in style/form/devices (e. g. repetition) what the situation is that the communicator is responding to what the conversation is that the communicator is engaging in
NIKE Watch: http: //www. youtube. com/watch? v=2 Jn. Ycu. RW_qo What modes of persuasion are being used in this Nike commercial? What ethos? What pathos? What logos? Remember: an effective communicator should utilize each appeal. Some appeals might be emphasized more than others.
POLITICS Watch: http: //www. youtube. com/watch? v=Jm 6 m. X 2 g. X 8 mo What modes of persuasion are being used in this speech? What ethos? What pathos? What logos? Remember: an effective communicator should utilize each appeal. Some appeals might be emphasized more than others.
SOCIAL ACTION Watch: http: //www. youtube. com/watch? v=3 v. DWWy 4 CMh. E What modes of persuasion are being used in this speech? What ethos? What pathos? What logos? Remember: an effective communicator should utilize each appeal. Some appeals might be emphasized more than others.
