LordArt Lomarda Love Yourself Inc Effectiveness of Communityled
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Lord-Art Lomarda, Love. Yourself, Inc. Effectiveness of Community-led Sex-Positive Campaign on HIV Testing for Young Men Who Have Sex With Men in Metro Manila, Philippines: Test. MNL #AIDS 2018 | @AIDS_conference | www. aids 2018. org
Background • Philippines – Predominantly Catholic Country (81%) – Sex-Negative Culture – Stigma & Fear Campaigns #AIDS 2018 | @AIDS_conference | www. aids 2018. org
What We Did • Used Sex-Positive Campaign Creative & Key Messages (Suck, F*#k, Test, Repeat) #AIDS 2018 | @AIDS_conference | www. aids 2018. org
What We Did • Partnered with 8 MSM-friendly Clinics #AIDS 2018 | @AIDS_conference | www. aids 2018. org
What We Did • Developed Campaign Products and Website #AIDS 2018 | @AIDS_conference | www. aids 2018. org
What We Did • Used Online Platforms to Drive HIV Prevention Efforts #AIDS 2018 | @AIDS_conference | www. aids 2018. org
What We Did • Offline Events and Outreach #AIDS 2018 | @AIDS_conference | www. aids 2018. org
Results 18, 369 individuals tested for HIV 7, 026 YMSM (18 -24 y. o. ) tested 1, 343 YMSM Reactive to HIV 46, 910 individuals learned about HIV testing in Metro Manila • 79, 934+ views on campaign videos • Partner clinics reported an average increase in HIV testing of 62. 05% compared to previous months the year before • • #AIDS 2018 | @AIDS_conference | www. aids 2018. org
Conclusions • Not only YMSM in Metro Manila has a thirst for sex-positivity • Need for more community-led sexpositive campaigns • Scale up of the program is needed to provide more opportunity to develop new campaign messages that address key barriers to HIV continuum of care. #AIDS 2018 | @AIDS_conference | www. aids 2018. org
