Introduction American dad Is an American animated television

Introduction • American dad! Is an American animated television series created by Seth Mac. Farlane who is also the creator of Family Guy and The Cleveland Show • It is owned by Underbog Productions and Fuzzy Door Productions • American dad! Follows the events of CIA agent Stan Smith and his family • Unlike Family Guy, American Dad! Does not contain cutaway gags, but relies more on situational humour • American Dad! Has a recurring gag in its opening sequence that is changed every episode, pretty similar to how The Simpsons use a couch gag in each of their opening sequences • This recurring gag was originally a different newspaper headline which usually referred to current affairs, this gag lasted for the first 4 seasons • After that they changed the gag to Roger popping up next to Stan in his SUV singing “Good Morning, USA!” with a different costume each episode

Primary research results JOE HOLMANS RESULTS • • • I surveyed a total of 20 people 55% of my survey were male, 45% were female The typical age of people in my survey is 17 75% of my survey like the show The most favoured character is Roger The least favoured character is Avery Bullock MATT WILSON RESULTS • I surveyed a total of 14 people • 50% of my survey were male, 50% were female • The typical age of people in my survey is 18 and below • 57% of my survey like the show • The most favoured character is Roger • The most unlovable character was Avery Bullock

Secondary research results We carried out research to find the original air dates for American Dad! in the UK and the viewing figures, this is what we found; • American Dad! Was first aired on BBC 3 in February 2007 • American Dad! Did not make the top ten for BBC 3 on BARB and didn’t get more than 368 k views • The highest viewing figure for American Dad! On FX I found was 138 K • The lowest viewing figure for American Dad! On FX I found was 98 k VIEWING FIGURES The 5 episodes of the show we found viewing figures for were • on the 22 nd May 2011 138, 000 people watched the show • on the 5 th June 2011 98, 000 people watched the show • on the 19 th June 2011 119, 000 people watched the show • on the 26 th June 2011 103, 000 people watched the show • on the 31 st July 109, 000 people watched the show