Implementing Policies to Create Smokefree Fairs Oregon Fairs

Implementing Policies to Create Smoke-free Fairs Oregon Fairs Association Convention January 8, 2011

Objectives • Walk through the steps of developing, implementing and enforcing a policy • Learn from the experiences of other fairs • Present data demonstrating support for no smoking policies • Talk about proactive ways to avert conflict • Provide resources to help implement no smoking policies • Share enforcement strategies

Smoke-free Fair Process 1. 2. 3. 4. 5. 6. 7. 8. Identify reasons to change Identify challenges Research surrounding communities Identify partnerships Conduct a survey Present survey results & recommendations Implementation Evaluation

Identifying Reasons for Policy: Health • Second hand smoke (SHS) – Contains 4, 000 chemicals, carcinogenic • SHS exposure outdoors comparable to indoors (citation) • Protect employees and volunteers • Protect families, especially children

Identifying Reasons for Policy: Environment • Litter (not only good for environment but reduces clean up) • Risk of Fire

Identifying Reasons for Policy: Children • Adults smoking sends wrong message • Children’s perception

Identify Challenges • • • Staff who smoke Lack of local support Beer gardens Concern of loss revenue Decision makers Enforcement

Research Surrounding Communities • Insert table of fair policies

Identify Partnerships • • TPEP Coordinators Fair manager / board Rodeo court 4 H Smokers Staff Media

Conduct a Survey • Why conduct a survey – Hear opinions – Challenges real or perceived? • How to conduct a survey – Involve partners (TPEP Coordinators) – Paper or PDAs – Walk around fair – Public health booth – Think about sample size

Survey Results • What data from the 2009 surveys do we want to present? (see notes) – **Degree of harm to health? ** – *Smoking should not be allowed where children may be? * – Smoking should not be allowed where crowds may gather (not as convincing in Clackamas) – **Everyone has the right to breathe clean air** – **Events that are family friendly**

Survey Results • What data from the 2009 surveys do we want to present? – Where should cigarette smoking be allowed! – **Would you return to the fair? ** • How should we present the results? Using tables? Graphs? • CONCLUSION: The data tell us that people want a policy. People will return if the fair is 100% SF

Share Results (option 1) • Community partners • Presentation for decision makers – Reasons to change – Talking points – Anticipate questions – Prepare responses to challenges – Recommend policy change – Propose policy

Share Results (option 2) • Resistant decision makers – Publish in local media – Letters to Editor – Op Eds • Which option is best for you?

Develop Policy • Reasons for policy • Where policy applies – EVERYWHERE • When policy applies – ALL THE TIME

Implement Policy • • Change vendor contracts Present to staff Provide resources to quit Post signs Consistent enforcement Implement communication plan Train staff & volunteers – how to enforce Communicate, communicate

Communication Plan Multi-prong approach Communicate early and often Press release after policy adopted Letter to Editor / Op-Ed Addition earned media as approach implementation date • Announce on website • Staff meetings • Announce at rodeo and performance stage • • •

Earned Media • Components of Press Release? • Components of Letter to Editor? Op-Ed? • Involve community partners

Enforcement • • Consistency Post signs with friendly, positive messaging Train staff to respond to comments Kindly ask people not to smoke Compassionate listening Invite people to address the fair board Easier when policy is 100% smoke-free

100% Smoke-free vs. Designated Areas • • • Easier to enforce No question re: location Consistent Cleaner NO exposure to SHS • Location too far, not used • Location too close, people exposed • Location unknown, smoke anywhere anyway • Smoke drifts, people annoyed

Common Responses to Policy • YEAH! It’s about time! • I’m so relieved, I’ve been really bothered by the smoke • You mean the fair is not smoke-free already? • Okay • Staff decide to quit

Common Responses to Policy • What am I suppose to do now? – Provide the Oregon Tobacco Quit Line • You are taking away my right to smoke! – We’re protecting the right to breathe clean ai • Why can’t we smoke in the beer garden? – Just like the Indoor Clean Air Act, we are protecting people from secondhand smoke

Resources to Quit Oregon Tobacco Quit Line Call from anywhere in Oregon: 1 -800 -QUIT-NOW (1 -800 -784 -8669) Español: 1 -877 -2 NO-FUME (1 -877 -266 -3863) TTY: 1 -877 -777 -6534 Or register online at: www. quitnow. net/oregon/ Seven days a week, 5: 00 AM to 12: 00 AM (Pacific time) Oregon state law All private insurance required to pay $500 toward cessation counseling and/or medication

Evaluation • Douglas County 2009 • Clackamas County 2011

Contact Us! • Jamie Riley • Emily Ostrem • Laurie Bothwell