Howard Schultz One man One vision Creating a

  • Slides: 6
Download presentation
Howard Schultz One man. One vision. Creating a Legacy.

Howard Schultz One man. One vision. Creating a Legacy.

Humble beginnings Invested time into football – went to college on a football scholarship

Humble beginnings Invested time into football – went to college on a football scholarship Worked his way up into becoming a top executive at Hammerplast and built a good life for his family Always had his mind on opening a coffee shop – worked his way to buying the brand

Individualized consideration Starbucks is known for their high consideration of their employees They believe

Individualized consideration Starbucks is known for their high consideration of their employees They believe customer service makes or breaks a business Benefits for employees range from stock options, to health care, discounted 4 year college programs, and more Employee turnover rates by the mid 90’s were at 60% compared to the 300% their leading competitors had to deal with

Inspirational motivation Had a clear vision from the beginning that he wanted to create

Inspirational motivation Had a clear vision from the beginning that he wanted to create and expand a coffee shop brand had goals to buy Starbucks Communicated to his employees the importance of top customer service and has hired and trained all of his employees to live up to these standards Consistently involved in the Starbucks expansion process and continues to push his team to grow even though they have already experience so much success

Intellectual stimulation Schultz challenged his team to expand to unfamiliar and risky areas (started

Intellectual stimulation Schultz challenged his team to expand to unfamiliar and risky areas (started with expanding into the East coast) In Japan they challenged the status quo. Consumers usually did not carry their food or drinks out of restaurants to drink or eat on the streets, until Starbucks came along Continues to expand the Starbucks line creating new teas, coffee, and more

Idealized influence He is the epitome of a great leader; a true role model

Idealized influence He is the epitome of a great leader; a true role model not only to his employees but to many other business owners and leaders He has the respect and trust of his team, his employees, and even his customers From a consumers point of view, I have not done as much research on any CEO as much as Howard Schultz, and that just shows how prominent he is as a business leader.