Communication Planning Always On Challenge Communication Planning Considerations

Communication Planning Always On Challenge

Communication Planning Considerations An Always On challenge communications plan should align to a regular governance and incentives program. Targeted Audience: • Leadership/Management team • Idea Owners • Moderators/Experts • Governance Committee (Funding, Selection, Innovation) • Community • Add other groups relevant to your governance model Remember to: • Communicate regularly • Capture and tell outcome based stories • Highlight / Celebrate successful ideas/milestones/behaviors • Communicate Process and Timelines clearly

Sample Always On Communications Plan Communication Tactic Audience Message (What is being communicated) Channel Moment (How message is being sent) (When and how often) C 1 Email Meetings Role Training Up to 1 week before launch Building anticipation about the program Email Newsletter 3 -4 days before the challenge launch Community Welcome message and overview of challenge Email Newsletter Day of the challenge launch Moderators Updates on Always On Progress Check in with team Email Meetings Idea Owners Reminder to regularly update ideas with any feedback from crowd before the expert review Email Influencer Recruitment Leadership Team / Experts / Moderators Pre-Launch Notice Community Formal AO Challenge Launch Invitation from Executive Sponsor Weekly/Regularly Role and Expectations C 2 C 3 C 4 C 5 Monthly/Regularly Weekly or Regular Intervals Use the ‘Idea Summary Report’

Sample Always On Communications Plan (continued) Communication Tactic Audience Message (What is being communicated) Channel Moment (How message is being sent) (When and how often) C 6 Monthly/Regularly Experts Check Ins and reminding experts to review ideas in their task queue Email Use ‘Task Assigned’ report Monthly or Regular Intervals C 7 Monthly/Regularly Update on Progress Incoming successful ideas Email Reports Monthly or Regular Intervals Community Taking stock and encouraging participation and updates on leading ideas/winning ideas Email Newsletter Intranet Monthly or Regular Intervals Community Celebrate successful ideas Highlight good activity Rewards Email Newsletters Aligned to governance and rewards program Leadership Team C 8 Monthly/Regularly C 9 Regularly/Aligned to Governance and Rewards Program C 10 Regularly/Aligned to Governance and Rewards Program Governance Committee Select ideas to action Meeting Regularly/Aligned to governance and rewards program

Sample Always On Communications Plan (continued) Communication Tactic Audience Message (What is being communicated) Channel Moment (How message is being sent) (When and how often) C 11 Success Stories Community Success Stories Email Newsletters As they happen

Sample Schedule of Communications C 1 C 2 C 4 C 4 C 4 C 7 C 7 C 8 C 8 C 5 Month 1 C 1: Influencer Recruitment C 2: Pre-launch Notice C 3: Formal Always On Launch C 4: Moderator Check Ins C 4 C 6 C 6 C 3 C 4 C 5 Month 2 C 5: C 6: C 7: C 8: Idea Owner Check Ins Expert Check Ins Leadership Team Updates/Reports Community Updates C 9 C 10 Month 3 C 9: Community Rewards and Celebration Stories C 10: Governance Committee