Channel 4 Quarterly Update Q 3 2017 Channel

Channel 4 Quarterly Update Q 3 2017

Channel 4 Highlights Channel 4 reached 93% of Adults, 93% of ABC 1 Adults and 86% of 1634 s in Q 3 2017. 45% of people who state that Channel 4 is their favourite channel are 16 -34 Channel 4 is the top converting commercial terrestrial channel for both 16 -34 s and ABC 1 Adults Source: BARB/Techedge, Q 3, TGI 07/16 -06/17 Channel 4 reached 41. 8 million Adults, 23. 2 million ABC 1 adults and 10. 5 million 16 -34 s on average each month Channel 4 fans are +25% more likely than all adults to search the internet for products they’ve seen advertised and are also +33% more likely to give purchasing advice to other people.

Audience Insight

Channel 4 profiles a young ABC 1 audience 16 -34 22 18 35 -44 16 13 ABC 1 53 43 47 57 M en 19 19 43 44 57 56 45 -54 55+ 50 44 C 4 Total Commercial Age Source: BARB/Techedge, Q 3 2017 C 2 DE C 4 Total Commercial Social Grade Women C 4 Total Commercial Gender

Channel 4 reaches 82% of ABC 1 adults every month Average Monthly Reach (%) 83 Average Weekly Reach (%) 82 68 62 57 48 41 41 24 ITV 1 CH 4 CHANNEL 5 ITV 2 38 19 MORE 4 36 19 E 4 36 34 30 16 16 DAVE FILM 4 15 15 ITV 3 ITV 4 Source: BARB/Advantedge, Q 3 2017, reach condition = 3 consecutive mins. ITV includes breakfast and HD Base: ABC 1 Adults

Channel 4 viewers are commercially receptive and proactive… Index vs all adults – Any agree 126 Celebrities Influence My Purchase Decisions 125 Channel 4 Fan 122 117 113 I Search On The Internet For I Often Notice Products Or On TV I enoy The Advertising I'm Tempted To Buy Products I See Advertised Brands That Appear In Tv As Much As The I've Seen Advertised Whilst Watching TV Programmes And Films Programmes Source: TGI 07/16 -06/17 C 4 Fans: C 4 1 st Favourite 100 = average adult

Reach of 100 TVRs ABC 1 Adults 50, 0 C 4 % ABC 1 Reach 1+ 45, 0 ITV C 5 Sky 1 43. 6 40, 0 39. 4 35, 0 30, 0 26. 5 25, 0 24. 0 20, 0 15, 0 10, 0 5, 0 39 17 w 38 20 17 w 37 20 17 w 36 20 17 w 35 20 17 w 34 20 17 w 33 20 17 w 32 20 17 w 31 20 17 w 30 20 17 w 29 28 20 17 w 27 20 17 w 20 20 17 w 26 0, 0 Source: BARB/K 2, Based on 100 TVR target, Wk 26 -Wk 39 2017; Channels include +1’s

Channel 4 has a clear brand image C 4 risks C 5 with ITV Takes programmes that other channels wouldn’t Tackles issues other channels wouldn’t Is up to date/ contemporary 50 45 40 35 30 25 20 15 10 5 0 Caters for audiences other channels don’t cater for Source : IPSOS Image Tracker, 2016 Makes me think about things in new and different ways Is always trying something new Challenges prejudice Has programmes which show different kinds of cultures and opinions within the uk

Channel 4’s audience is highly connected Average person C 4 viewer Follow TV Channels/Shows on social media 130 110 Viewed Videos/Photos posted by media brands on Snapchat Use Facebook or Twitter accounts 90 70 Watched live TV on a tablet in the last 4 weeks 50 Facebook is the social network I would miss the most Source: Channel 4/Kantar Digital Landscape Survey 2017; index 100 = average GB adult; in the last month ; C 4 viewer = 1, 2, 3 favourite channel