Audience Demographics To demonstrate how demographics can impact
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Audience & Demographics To demonstrate how demographics can impact on catering for audience needs.
Audience ▪ Who is the audience for this film? ▪ Could there be another audience? ▪ What ideologies are presented in this poster?
Audience ▪ Who is the audience for this film? ▪ Could there be another audience? ▪ What ideologies are presented in this trailer?
Audience Demographics are categories an audience can be broken into. ● Age ● Gender ● Social class ● Where they live ● Sexuality ● Ethnicity ● Ability/disability ● Interests/hobbies What are the benefits and drawbacks of measuring audiences in this way?
Tesco is a grocery and general merchandise retailer. It is extremely important for them to research audience demographics in order to cater for the needs of their consumers and how to stock their shops.
Tesco in Wembley: • A large (extra) store selling food, clothing, technology and products for the home. • The store is beside IKEA • Large Asian demographic with aisles catering for cuisines in that region • Special offers for religious/cultural events relating to those regions • An aisle dedicated to products from Ireland Tesco in Uxbridge: • Is a small store (express) • Only sells food • A university town • An aisle dedicated to American products • Products are mostly from the Tesco everyday range Tesco in Golders Green: • Only sell food • A number of aisles catering for kosher foods • Special offers for religious/cultural events relating to those regions • Many of their products are from Tesco’s finest range 1. List the demographics for each Tesco store 2. What does this information tell you about the needs of each audience? 3. How is each store trying to maximise its profit?
A Canons Store A new convenience store has opened in Canons. Who are the consumers for the shop? Divide these audiences into demographics Focus 2. 2 Group • List a range of products you’ll stock in your 1. 1 2 3 4 5 6 Confectionary (food & drink) Stationary/educational materials Clothing Audio/visual materials Hobbies Healthcare shop. Products can cater for all 3 groups or individually • What price range would you offer? Why? • Are there any special events/times of the year when you can promote offers? When/why? • Any other information regarding products you think is important
