AMSTERDAM 2 TEAM Vishnu Dev Amara Shekhar Gupta

AMSTERDAM 2 TEAM : Vishnu Dev Amara Shekhar Gupta Antonia Koukouvelou Florian Fichtner Francesca Mavaracchio Raphael Reuter Zhengyu Xue Naga Mallika Talanki Zilvinas Vinskas Jiachen Zhu 1

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Table of contents: • • What is Amsterdam famous for? Big companies in Amsterdam Heineken history and development “Heineken Experience” 3

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² Heineken Holding N. V. heads the Heineken group ² One of the world’s leading consumer and corporate brands for over 145 years ² Located in the Netherlands ² Shares are listed on the Euronext in Amsterdam ² Brand portfolio contains more than 200 international premium beers and ciders ² 125 breweries in more than 70 different countries 6

The “Smiling e” 7

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• • • socialization, acculturation Dutch and international culture Dutch studying, teaching, working methods create presentation skills master the marketing skills in different ways 9

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Suggested schedule 1 st afternoon (~4 hours): • • 1 -2 Hours. Discuss the specifics of the cultures present in your group. 1 -2 Hours. Try to produce the main idea for your concept. 2 nd afternoon (~4 hours) • • 1 -2 Hours. Create the actual design. 1 -2 Hours. Get ready to present your concept. Create a Power. Point presentation. 3 rd afternoon: • • The teams will present their concepts. 10 minutes per group. Each person gets a ticket ( piece of paper) to vote for their favorite. 11

THANK YOU 12