AHMADIYYA MUSLIM COMMUNITY United States of America UmooreKharija

AHMADIYYA MUSLIM COMMUNITY United States of America Umoor-e-Kharija Press & Media Office National Tabligh Conference Baitul Hameed Mosque June 22 -23, 2019

Tahrik-e-Jadid Rules Pertaining to Press & Media AHMADIYYA MUSLIM COMMUNITY United States of America 2019 National Tabligh Conference Department of Public Affairs Chino, CA

Department of Umoor-e-Kharijiyya USA Organization Chart AHMADIYYA MUSLIM COMMUNITY United States of America 2019 National Tabligh Conference Department of Public Affairs Chino, CA

Media Organization AHMADIYYA MUSLIM COMMUNITY United States of America 2019 National Tabligh Conference Department of Public Affairs Chino, CA

• • Press Releases Media Advisories Talking Points Local Secretaries In-Charge Journalists Outreach Interview Requests Identity management / execution AHMADIYYA MUSLIM COMMUNITY United States of America • • Managing Handles: • • Twitter • @Islam_Press • • @True. Islam. USA • @Muslims. For. Life • • Facebook • Instagram • You. Tube • True. Islam • Jalsa handles • Online strategy & content creation dissemination Produce You. Tube videos Produce videos for online dissemination Manage Ahmadiyya. USA 1 You. Tube channel Graphic design 2019 National Tabligh Conference • Re-imagine True Islam campaign & site • Re-align all campaigns • Muslims for Peace • Muslims for Life • Muslims for Loyalty • Peace through the Messiah Department of Public Affairs • Originate Op-Eds • Op-Ed drafting / editing • Create white papers Chino, CA

What Does This Mean For You? • Stronger partnership between Media and PA – we are your partners; amplify your Tabligh efforts through our department • You local PA Secretary is your best friend – keep him close to you • Local PA Secretary will handle the following: • maintain contact lists for public officials AND journalists • Journalist Outreach • Local interviews • Social Media Outreach AHMADIYYA MUSLIM COMMUNITY United States of America 2019 National Tabligh Conference Department of Public Affairs Chino, CA

Resources Available to you AHMADIYYA MUSLIM COMMUNITY United States of America 2019 National Tabligh Conference Department of Public Affairs Chino, CA

Campaign Consolidation • Muslims for Loyalty, Muslims for Peace, Muslims For Life will remain. • They will fall under the True Islam Campaign. • Umoore Kharja Department responsibility. AHMADIYYA MUSLIM COMMUNITY United States of America 2019 National Tabligh Conference Department of Public Affairs Chino, CA

True Islam Tabligh Campaigns • Tabligh campaigns or efforts for preaching will remain under the Tabligh department • eg. Coffee, Cake, & True Islam, and flyer distributions, tabligh booths, campus events, etc. AHMADIYYA MUSLIM COMMUNITY United States of America 2019 National Tabligh Conference Department of Public Affairs Chino, CA

Local Execution • Segregation of work depends on audience • Efforts to educate and preach to the public about Islam falls under the Tabligh department • Effots to educate and inform community officials falls under the Umoore Kharja department AHMADIYYA MUSLIM COMMUNITY United States of America 2019 National Tabligh Conference Department of Public Affairs Chino, CA

Let’s Take an Example – Open Mosque Day • Owned / run by Tabligh department • Event organization • Inviting guests • Awareness • Local logistics • Supported by PA department • Inviting Mayors/Chiefs of Police • Inviting other public officials and academics • Reaching out to media • Posting on social media AHMADIYYA MUSLIM COMMUNITY United States of America 2019 National Tabligh Conference Media Results: • 20 publishes stories • 5 televised programs • 4 radio programs • 8 print stories • 3 printed letters to the editor • Reached potential audience of 11. 5 Million households Department of Public Affairs Chino, CA

AHMADIYYA MUSLIM COMMUNITY United States of America Social Media & Online Presence National Tabligh Conference Baitul Hameed Mosque June 22 -23, 2019 AHMADIYYA MUSLIM COMMUNITY United States of America 2019 National Tabligh Conference Department of Public Affairs Chino, CA

Social Media Team • Team Lead Dr Ahsan Khan • Team Members • Iftekhar Ahmad • Ramlah Malhi • Zahra Ahmad AHMADIYYA MUSLIM COMMUNITY United States of America 2019 National Tabligh Conference Department of Public Affairs Chino, CA

Social Media What is Social Media? • Interactive computer mediated technologies that facilitate the creation and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks • Differ from paper-based media (e. g. , magazines and newspapers) and traditional electronic media such as TV broadcasting in many ways, including quality, reach, frequency, interactivity, usability, immediacy, and performance AHMADIYYA MUSLIM COMMUNITY United States of America 2019 National Tabligh Conference Department of Public Affairs Chino, CA

Social Media What is Social Media? • Social media outlets operate in a dialogic transmission system (many sources to many receivers). This is in contrast to traditional media which operates under a monologic transmission model (one source to many receivers), such as a newspaper which is delivered to many subscribers, or a radio station which broadcasts the same programs to an entire city. • Some of the most popular social media websites, with over 100 million registered users, include Facebook, Youtube, Instagram, Twitter, Linked. In, Snapchat, and Pinterest • Differ from paper-based media (magazines and newspapers) and traditional electronic media (TV broadcasts) including quality, reach, frequency, interactivity, usability, immediacy, and performance AHMADIYYA MUSLIM COMMUNITY United States of America 2019 National Tabligh Conference Department of Public Affairs Chino, CA

Social Media The Power of Social Media? • According to Pew Internet Research, 29% of internet users with college degrees use Twitter • You. Tube reached more 18 - to 34 -year-olds than any cable network in the U. S. • Facebook is the most widely used social media platform by Americans who are online • Facebook constitutes 79% of American internet users, Instagram constitutes 32% of users, Pinterest 31%, and Linked. In and Twitter constitute 29% and 24% respectively • 76% of Facebook users visited the site daily last year with over 1. 6 billion daily visitors 2019 National Tabligh Conference Department of Public Affairs Chino, CA AHMADIYYA MUSLIM COMMUNITY United States of America

Jamaat Social Media What are National Team Responsibilities? • Twitter • @Ahmadiyya. USA: Official press handle Ahmadiyya Muslim Community USA • @True. Islam. USA: Official external handle for Ahmadiyya Muslim Community USA • @Muslims. For. Peace • True Islam Facebook: Working with True Islam team to update content; Facebook live sessions (will have tomorrow with Imam Hammad Ahmad Sahib) • Instagram AHMADIYYA MUSLIM COMMUNITY United States of America 2019 National Tabligh Conference Department of Public Affairs Chino, CA

Jamaat Social Media What are National Team Responsibilities? • @Ahmadiyya. USA (formerly @Islam_Press): Press releases and all official statements • @True. Islam. USA: Examples of the various points of the campaign including quotes from Huzur, Hadith, and verses of the Holy Quran • @Muslims. For. Peace AHMADIYYA MUSLIM COMMUNITY United States of America 2019 National Tabligh Conference Department of Public Affairs Chino, CA

Jamaat Social Media

Jamaat Social Media

Jamaat Social Media What are National Team Responsibilities? • We will not comment on everything • Every single piece of social media is double and triple checked for grammar, accuracy, and meaning • Once it is published it is public and recorded • Even deleting a incorrect tweet or post doesn’t truly erase it AHMADIYYA MUSLIM COMMUNITY United States of America 2019 National Tabligh Conference Department of Public Affairs Chino, CA

Jamaat Social Media

Social Media What are Local Umoor-e-Kharija Secretary Responsibilities? • Huzur routinely mentions in his various travels how many people received his message • Since social media falls under Umoor-e-Kharija it is on all of us to spread the message • Follow and pay attention to the twitter handles • This includes retweeting and liking posts • Consider a local twitter handle for your Jamaat; you can tag local media outlets and create a local following • Always keep in mind that we are representing Jamaat and in essence Huzur AHMADIYYA MUSLIM COMMUNITY United States of America 2019 National Tabligh Conference Department of Public Affairs Chino, CA

Social Media

Questions? AHMADIYYA MUSLIM COMMUNITY United States of America 2019 National Tabligh Conference Department of Public Affairs Chino, CA