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Mission Statement “Provide you with cutting edge clothing, footwear, accessories, Dvd’s, hard good for skate and snow for active lifestyles. Everything we do revolves around the customer-you are the heart of our company. ”
Company Background The store originated in 1978, but started going publically in 2005. The store targets buyers in the “skaters, snowboarders, and surfers” offering gear ranging from boards to clothes. Targets consumers from ages 12 to 24. Located mostly in shopping malls. As of 2010, they operate over 400 stores in over 35 states.
Management President- Thomas D. Campion C. E. O. - Richard M. Brooks C. F. O. - Trevor S. Lang Vice President- Ford K. Wright
Porters 5 Forces Threat of New Entrants- a lot of stores already Supplier Power- Hundreds of suppliers Buyer Power- We know want the customers want and need Competitive Rivalry- Their becoming the new up and coming company Threat of Substitution- Prices may be lower somewhere else
External Threats Pacific Sunwear- Also another surf based company targeting teens Hot Topic- A clothing based store targeting “punk” teens The Sports Authority- A sports equipment based store Easy entrance of competition.
Internal Threats Managers are all older. Still a young company. Mistakes towards customers and products.
SWot Strengths Industry is growing Demand for products in increasing Action sports are becoming more popular Weaknesses Large competition Expensive products Easy to create imitation products
sw. OT Opportunities Sponsor events Sponsor teams Fundraisers Sales Threats- Competition is growing Cheaper products
Industry Current Growth as of January, 2011 for the entire Industry.
Products Skateboarding- trucks, wheels, boards, grip tape, shoes. Surf- boards, wet suits, bathing suits. Snowboarding- boots, bindings, boards, goggles, helmets.
Products Continued Sunglasses- Oakleys, Dragon, Jack Martin. Hats- Monster, Billabong, DC Bags- Element, Neff, DC Headphones- Skull Candies, Frends Jewelry- Nixon, G-Shock, Silly bands
Future Growth Online- Approximately 10% of sales Opening stores in different countries
Where would we take the company? Create bigger fan and consumer base Build a relationship with loyal customers Expand the company further- across the world more- help increase the sporting industry as a whole.
Fiscal 2010 YTD In millions except for EPS
Stock Comparisons : Zumiez
Chart over Chart Results
Refrences "ZUMZ: Summary for Zumiez Inc. - Yahoo! Finance. " Yahoo! Finance - Business Finance, Stock Market, Quotes, News. Web. 19 Apr. 2011. <http: //finance. yahoo. com/q? s=ZUMZ>. Delorum. "Zumiez. " Zumiez. com - Skate Shoes, Skateboards, Snowboards, Guys & Girls Clothing. Web. 19 Apr. 2011. <http: //www. zumiez. com/>.