ZOONEN FEMINIST THEORY Learn importance of Zoonens Feminist

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ZOONEN FEMINIST THEORY

ZOONEN FEMINIST THEORY

 Learn importance of Zoonen’s Feminist Theory to media Relate feminist theory to set

Learn importance of Zoonen’s Feminist Theory to media Relate feminist theory to set products L. O

 Discuss – why do you think feminist theory is relevant to media studies?

Discuss – why do you think feminist theory is relevant to media studies? Patriarchy – male dominated society. Leads to oppression of women in society Messages and ideologies reflected in the media WHY FEMINISM?

 Women’s Liberation – rallies, outspoken Fight for equality, end oppression Radical feminists –

Women’s Liberation – rallies, outspoken Fight for equality, end oppression Radical feminists – feminism in politics, speak out against domestic violence and sexual abuse Portrayals in media – porn industry and general issues with objectification of women Opposition to patriarchal media industry RISE OF FEMINISM

 Lack of realistic representations of women Think of 5 character roles played by

Lack of realistic representations of women Think of 5 character roles played by female actors Femme fatale Damsel in distress Maternal figure Now – superhero, head of household, single girl, final girl REALISM IN MEDIA

 Patriarchal culture, the way women’s bodies are represented as objects is different to

Patriarchal culture, the way women’s bodies are represented as objects is different to the representation of male bodies as spectacle. What does this mean? - discuss Gender is performative – ideologies of femininity and masculinity are constructed in our performances of these roles Gender is ‘what we do’ rather than ‘what we are’. Gender is contextual – its meaning changes with cultural and historical contexts. Gender is articulated in a variety of ways, technology. Needs to be reflected in the media More female leading roles. All female cast films ZOONEN

 Feminist theory speaks out on behalf of all women Hindi film portrayed a

Feminist theory speaks out on behalf of all women Hindi film portrayed a woman dancing on a bar. Feminists called for scene to be banned – bar was closed. Women not consulted Women still not being heard in this case These views echoed by glamour models and actors adult entertainers – women paid more than men CRITICISMS

 Read through your fact sheet Relate Zoonen’s Feminist Theory to Hammer Films and

Read through your fact sheet Relate Zoonen’s Feminist Theory to Hammer Films and KOTV What are the relatable points? Answer the question below. Use PEE to structure your answer How does Zoonen’s feminist theory relate to the KOTV product? Use as many examples as you can TASK