ZOOM Exploring Language Language Under the Microscope 6

ZOOM Exploring Language: Language Under the Microscope 6. 2 13 ENA: Tuesday 9 th February 2021 13 ENC: Thursday 11 th February 2021

Today: 1. ‘Get the biggest 0% student discount’ - identifying lexical and grammatical features feedback 2. Revise language features task (12 sentences; 42 features) 3. Language Under the Microscope test essay response to the article: ‘Power, Greed, and the Love of Money’

Lexical features Accurate identification: 1. Colloquialisms and high frequency lexis ‘freebie’, ‘stuff’ 2. Stative verbs ‘need’ 3. Dynamic verbs ‘withdraw’ 4. Adverb of minimal extent ‘just’ 5. Abbreviation ‘uni’ 6. Financial / banking semantic field ‘overdraft’ ‘credit score’ 7. Imperative verbs ‘beware’ 8. Modifying adjectives ‘vicious’, ‘tough’ 9. Synthetic personalisation through the of pronouns ‘you’, ‘yourself’ and through determiners ‘your’. Also through elision ‘aren’t’, ‘you’ll’ 10. Negating adverbs ‘never’ 11. Superlative ‘biggest’ 12. Initialism ‘ATM’ 13. Modals: epistemic (‘can’); deontic (‘will’, ‘must’) 14. Figurative language ‘Arm yourself’ ‘stung in the future’ 15. Pun/play-on words- ‘Interest-ing’ Inaccuracies 1. Abstract noun ‘love’ 2. Collective noun – ‘banks’.

Grammatical features Accurate identification: Inaccuracies 1. Subordinate clause fronting / periodic sentence ‘When you apply for any debt product’. 1. Conditional clause ‘when you apply for any debt product’ 2. Passive voice ‘Get your head around the basics so you aren’t stung in the future’. 3. Active voice – ‘big banks love tempting students…’ 4. Simple sentence ‘See the Credit Rating guide for more’. 5. Conjunction fronting ‘So which branch is nearest has little relevance for most able-bodied students’. 6. Interrogatives – ‘Would the interest charged on the difference be more than the cost of the freebie? ’ 7. Compounding – ‘able-bodied’. 8. Declaratives ‘you can withdraw free cash of charge from any bank’s ATM’ 9. Noun phrases ‘overdraft student account’, ‘big banks’ 10. Relative clauses ‘. . that will last as long as possible. ’

What are the underlined language features? 1. Mr Smith will be in his office at 3 pm; you may come back to see him then. 2. The film that I saw last week was the worst I had ever seen. 3. The window, a small skylight at the back of the building, had been broken at the weekend. 4. If you save your pocket money for the next three weeks, you will be able to buy that game. 5. The heavy rain, which was unusual for the time of year, destroyed most of the plants in my garden. 6. Despite the terrible weather we’d had, they still walked to the pub for lunch.

7. Every year hundreds of people are killed on our roads by dangerous driving. 8. Be careful with that knife. You might cut yourself. 9. Despite the blinding snow, the freezing temperatures, and the heightened threat of attack from polar bears, the team continued. 10. Running aggressively towards the gate, a huge dog with sharp teeth and bright red eyes barked ferociously at the postman. 11. Whilst James was better than Sam at football, Sam was the best in the class at rugby. 12. When Joseph dived into the waves to rescue a drowning puppy, his bravery amazed the crowd of fishermen standing on the dock.

Written analysis - ‘Power, Greed, and the Love of Money’

http: //www. mikedubose. com/posts/power_greed_and_the_love_of_money/ The following extract is taken from an online article by a successful American businessman. ‘Power, Greed, and the Love of Money’ LOVE OF MONEY: Money isn’t the root of all evil—the love of money is. Recently, I shared with a well-known Californian millionaire my passion for helping other business owners learn from my mistakes now that I had achieved reasonable success. I told him that I never dreamed I would accomplish the things I have and that I was satisfied with where I was in my life. Without blinking, he quipped, "Not me!" Sadly, I see many business owners like him, flying blindly down the road of unhappiness, driven by the insatiable success itch, chasing that elusive gold at the end of the rainbow. Greed, power, and the love of money have ruined many business owners—and their companies. Blinded by their lust for more power and money, they self-destruct, leaving behind insecure children and unhappy spouses, not to mention the poor health they experience from the stress of never reaching their unattainable goals. BEATING THE MONSTER: If you’re the captain of the ship and greed and power are steering you toward an iceberg, change course! The scenery may be a little nicer on the other route, but you may find that you’ll be just as content taking a slowerpaced journey. Recently, I promised my employees that money will not drive our company or the decisions we make. My team leaders and I remain keenly aware that we have to pay the bills and make a good profit, but if we don’t run people into the ground trying to keep the money rolling in, I believe the result will be happier employees who work smarter, not harder. We also decided to give away half the profits that the Columbia Conference Center generates to charity and schools to make our world a better place. I have learned first-hand that it’s much more productive to appreciate what you have. Hold on to high quality standards, but be satisfied with a little less of the green stuff. Personally, I have learned that inner peace and contentment pay much richer dividends than a whopping cash flow. By the way, I still haven’t given up on that corporate jet!