Zoom ATL Zoom into what matters Goal and

Zoom. ATL: Zoom into what matters.

Goal and Proposal Goal Zoom. ATL is the one-stop-shop news site for Atlanta millennials that covers content on entertainment, sports, lifestyle, trending local hot spots and more. In an effort to reshape the way readers receive news, The Atlanta Journal -Constituion developed Zoom. ATL as the young professional’s go-to resource for the content you want, by millennials, for millennials. Proposal Zoom. ATL proposes a multi-media package that would provide maximum exposure of Delta Airlines across an array of social media platforms. Together with Delta Airlines, Zoom. ATL can influence similar audiences through an array of outlets.

What is Zoom. ATL? The Atlanta Journal-Constitution created Zoom. ATL as a one-stop-shop news site for Atlanta millennials, individuals who fall into the 18 -30 age range. The content will cover stories on entertainment, sports, lifestyle, trending local hot spots and more. The AJC developed Zoom. ATL as the young professional’s go-to resource, written by millennials, for millennials. Zoom. ATL will be accessed by website and mobile application.

Partnering with Delta Airlines provide world-class service for those traveling locally and globally. Delta has an excellent reputation for being involved with millennials: In 2015, Delta partnered with 9 colleges, providing thousands of students with internships and insight into this honorable company.

Delta Airlines 1. Travel tips and best days to fly 2. Two free fights a year for bi-annual raffle tickets 3. Twelve discounted tickets and discounted upgrade coupons for contests that will be held throughout the year 4. One page in the Delta magazines found on flights Zoom ATL 1. Bi-weekly Zoom. ATL website posts about Delta’s hottest travel spots 2. Monthly Snap. Chat promotion of Delta 3. Monthly tweets, including photos of Delta destinations Delta Airlines 1. Travel tips and best days to fly 2. Two free fights a year for bi-annual raffle tickets 3. Twelve discounted tickets and discounted upgrade coupons for contests that will be held throughout the year Bronze Level Zoom ATL 1. Bi-weekly Zoom. ATL website posts about Delta’s hottest travel spots 2. Monthly Snap. Chat promotion of Delta 3. Monthly tweets, including photos of Delta destinations 4. Bi-monthly hashtag on Instagram, including photos of Delta destinations Silver Level Delta Airlines 1. Travel tips and best days to fly 2. Two free fights a year for bi-annual raffle tickets 3. Twelve discounted tickets and discounted upgrade coupons for contests that will be held throughout the year 4. One page in the Delta magazines found on flights 5. Allow Zoom. ATL pamphlets to be given at Delta store locations in-between terminals Gold Level Zoom ATL 1. Bi-weekly Zoom. ATL website posts about Delta’s hottest travel spots 2. Monthly Snap. Chat promotion of Delta 3. Monthly tweets, including photos of Delta destinations 4. Bi-monthly hashtag on Instagram, including photos of Delta destinations 5. Bi-monthly Facebook Delta posts including budgeting and traveling tips for millennials when traveling

The Benefit of Partnering According to the population projections released by the U. S. Census Bureau last month, the “millennial” generation is projected to surpass the outsized Baby Boom generation as the nation’s largest living generation. Zoom. ATL and Delta will influence the target audience at the same time Delta will continue to build relationships and favor with a growing population, while increasing brand recognition Traveling will never cease, nor will the need for local and global news

References http: //www. pewresearch. org/facttank/2015/01/16/this-year-millennials-will-overtakebaby-boomers/ http: //www. deltajobs. net/college. htm