Zebra MC 2100 October 2013 2015 ZIH Corp
Zebra MC 2100 October, 2013 © 2015 ZIH Corp. ZEBRA, the Zebra head graphic and Zebra Technologies logo are trademarks of ZIH Corp, registered in many jurisdictions worldwide. All rights reserved. All other trademarks are the property of their respective owners.
t MC 2100 SERIES • Value without compromise • MC 2100 introduces a new category of mobile computers in MSI’s industrial WLAN portfolio that addresses growing Value Tier needs • Solid offering built around Core MC fundamentals • A Complement to other MSI products, adding more options to a total solution that increases enterprise productivity • MC 2100 is a solid industrial handheld solution for cost-sensitive markets/applications (price below $600) within the four walls • User-optimized Ergonomics • Performance-centric CPU • Selection of scan engines • Durable and sealed housing • Numerical keypad • 2. 8” QVGA display with touch panel • Batch and WLAN configurations 2
t MC 21 XX SERIES KEY TARGET MARKETS Primary Target: New Opportunity: WLAN / Batch Industrial Enterprise Tier III / IV (SMB) 3
t MC 2100 KEY FEATURES MC 2100 (BATCH) / MC 2180 (WLAN / BT) Enterprise Software • MPA 2. 0: MSP, Fusion, Date Wedge, Data Capture: • Options for Linear Imager, 1 D Laser, or 2 D Area Imager (MC 2180 only) • Signature capture with stylus Environmental Specifications: • Zebra standard 3’ drop to concrete over • • operating temperature; 4’ drop to concrete at room temperature 4’ drop MIL STD 810 G IP 54 sealed 0. 5 m tumbles, 500 cycles at room temperature -10°C to 50°C operating temperature EMDK, Rapid Deployment, Ent. Utilis • Rho. Elements, HTML 5 based app development framework and browser application • TEAM Express Push-to-Talk* (MC 2180 only) Display: • 2. 8” Transmissive QVGA • Resistive touch (MC 2180 only) System: • Marvell PXA 320 624 MHz • 128 or 256 MB RAM / 256 MB Flash • Microsoft Windows CE 6. 0 - Core and Pro editions Connectivity: • • Bluetooth 2. 0 + EDR WLAN 802. 11 b/g/n Batch configuration available USB host / client • Micro SD expansion slot (under battery) Battery / Power: • Removable Smart Li-Ion, 2400 m. Ah, UL certified • Backup battery • Integrated DC barrel jack connector Design and Ergonomics: • Weight: 235 grams • Ergonomically optimized for single handed use • 27 key numerical keypad (Can accommodate keypad overlays) • 2 programmable side keys (MC 2180 only) * As available Accessories • • Single slot and 4 -slot charging cradles 4 -slot Ethernet cradle 4 -slot battery charger Dial up serial modem USB cable adapter Soft shell holster Hand strap and hand lanyard 4
t MSI LINE WORKER HH MAPPING MC 95 MC 91/92 Premium Tier MC 31 -R MC 31 -S MC 31 -G Perform/ Mid Tier MC 1 x MC 2100 covers a range of value tier needs, features, and price points Value Tier MC 21 5
t PRODUCT POSITIONING WITHIN EMC 6
t MC 2100 DIFFERENTIATION MC 2100 delivers • Solid set of mobile computing core features • Differentiates with solutions beyond the hardware • MC 2100 will be the first Value Tier product in the mobile computing industry to support HTML 5 via Rho Mobile Suite • MC 2100 leverages our leadership position by implementing MPA 2 and the same platform tools, utilities, APIs and solutions deployed across our EMC portfolio • MC 2100’s industrial design is ergonomically optimized in a way that redefines comfort for single handed mobile computer use • MC 2100 will include PTT Express* Zebra’s PTT client freely available across our EMC portfolio. MC 2100 will be the first EMC product to optimize the Group and Private user experience around Push to Talk • Zebra commitment to Enterprise class services, support, and product life cycles *Available on MC 2180 models 7
t MC 2100 PART NUMBERS Win CE 6. 0 Pro Models • WLAN / BT: List Price (1 A) • MC 2180 -AS 02 E 0 A: 2 D Imager $1, 295 • MC 2180 -MS 02 E 0 A: 1 D Laser $1, 150 • MC 2180 -CS 02 E 0 A: Linear Imager $1, 090 Win CE 6. 0 Core Models • WLAN / BT: • MC 2180 -AS 01 E 0 A: 2 D Imager $1, 195 • MC 2180 -MS 01 E 0 A: 1 D Laser $1, 050 • MC 2180 -CS 01 E 0 A: Linear Imager $990 • Batch: • MC 2100 -MS 01 E 00: 1 D Laser $910 • MC 2100 -CS 01 E 00: Linear Imager $850 • Packaging includes: • MC + hand strap + pick stylus + battery 8
t MC 2100 ACCESSORY PRICING 9
t SUPPORT SERVICES FOR THE MC 2100 Enterprise Mobility Services Service from the Start – Bronze with Comprehensive Coverage Service from the Start – Gold with Comprehensive Coverage Service from the Start – Bronze with Device Management (U. S. and Canada only; minimum of 500 devices required) Service from the Start – Gold with Device Management (U. S. and Canada only; minimum of 500 devices required) Time of Purchase Up front with the product (prepaid) or within 30 days thereafter Length of Coverage Three years Five years SSB-MC 21 XX-30 SSB-MC 21 XX-50 SSG-MC 21 XX-30 SSG-MC 21 XX-50 MSSBE-MC 21 XX-30 Up front with the product (prepaid) or within 30 days thereafter Three years MSSGE-MC 21 XX-30 Service Center Support – Bronze Any time Service Center Support – Gold One year Three years One year Enterprise Mobility Software Support Part Number Any time Three years Five years SCB-MC 21 XX-10 SCB-MC 21 XX-30 SCG-MC 21 XX-10 SCG-MC 21 XX-30 SWS-EMHW-0250 -10 SWS-EMHW-1000 -10 SWS-EMHW-5000 -10 SWS-EMHW-0250 -30 SWS-EMHW-1000 -30 SWS-EMHW-5000 -30 SWS-EMHW-0250 -50 SWS-EMHW-1000 -50 SWS-EMHW-5000 -50 Zebra recommends that you lead with Service from the Start with Comprehensive Coverage Please refer to Solution Builder for the most up-to-date information, including global pricing. 10
t SERVICE FROM THE START WITH COMPREHENSIVE COVERAGE Setting a new standard for service • Comprehensive, no-questions-asked coverage includes: • Normal wear and tear • Accidental breakage • Select accessories that ship with the MC 2100 • Rapid in-house turnaround time for product repair • Three-day in-house turnaround time for Bronze-level service • Next-business-day device replacement for Gold-level service • Full access to technical support resources with defined escalation response time • Rights to download and use software releases 11
t MC 2100 CE PRO MODELS - TIMELINE Dates First Customer Ship 10/21/2013 Distributor’s Notice 9/16/2013 Product Marketing Bulletin 10/15/2013 12
t VALUE-TIER COMPETITORS 13
t QUESTIONS TO QUALIFY CUSTOMER • Is platforming important? • Simplifies application development and support through common APIs, tools, and utilities • Promotes application reuse across different devices • Protects application investments through platforms that are maintained through the product lineage • Any concerns about Windows Embedded future? • Microsoft’s commitment to Windows Embedded: – Mainstream Support in Dec, 2014 shouldn’t expect new features – Extended Support in Dec, 2019 – Can continue to sell thru 2022 • Rho. Elements eliminates OS concerns &supports future built • Built around HTML 5 – OS agnostic solution – Rapid application development utilities – Services for smart data synchronization with backend servers Rho. Elements 14
t QUESTIONS TO QUALIFY CUSTOMER • Does the customer require only a simple set of mobile computer features? • Numerical keypad • Win CE • Batch or WLAN / Bluetooth (no 802. 11 a) • Linear imager, 1 D laser, or 2 D area imager • Are device size and ergonomics important for end users? • Light weight • One-handed usability • Optimized for comfort • Slim design that’s easily pocketable 15
t MC 2100 SALES SUMMARY • Complements MC 3100 where MC 1000 falls short • Industry-proven platform that excels at speeds & feeds. Same platform leveraged across EMC’s portfolio. • Superior ergonomics for superior ease of use • Rugged and durable design with multiple industry leading scan options and configurations • Differentiation beyond hardware with industry-first HTML 5 framework (Rho Elements), EMDK, MDM, PTT-Express, Fusion, value-added software tools & utilities High Value Without Compromising Features, Ergonomics, or Performance 16
BACKUP © 2015 ZIH Corp. ZEBRA, the Zebra head graphic and Zebra Technologies logo are trademarks of ZIH Corp, registered in many jurisdictions worldwide. All rights reserved. All other trademarks are the property of their respective owners.
t SALES SCENARIOS • How to differentiate between MC 3100, MC 2100, MC 1000, and MT 2000? 18
t MC 2100 PORTFOLIO POSITIONING MC 2100 vs. MC 1000 • MC 2100 excels with significant feature premiums over our existing Value Tier (MC 1000) solution: • Faster CPU (PXA 320) • WLAN / PAN or batch configs • Large 2. 8” color display • Larger standard battery • 2 X RAM, 4 X ROM • • Robust numerical keypad Multiple scan engines (linear imager, 1 D laser, 2 D area imager) • Touch panel • • Diverse accessory set Optimized ergonomics and low weight MC 2100 vs. MC 3100 • Mid Tier (MC 3100) and Premium Tier (MC 91/9200) innovate in hardware technology and mobile computing performance: • Multiple keypad configurations • IST • Multiple form factors (gun, rotating turret) • Large extended batteries • Operating System Choices • More rugged • Multiple memory options • 802. 11 a 19
t WHEN IS MC 3100 THE RIGHT CHOICE? Customer requires: • 38 or 48 keypad • 802. 11 a • Gun configuration or rotating scan turret • Windows Mobile • Larger display • Longer range scanning (SE-4500 SR or SE-960 with narrow scan angle and adaptive scanning) • High-density code readability (SE-4500 HD) • IP Telephony or an integrated headset jack • Large extended batteries • Backward support with existing MC 3 XXX accessories 20
t MC 3100 FAMILY Lightweight industrial-class rugged handheld for scan-intensive apps System: Design and Ergonomics: • • • Superior lightweight form factor & Latest Marvell PXA 320 Processor @ 624 MHz 256 MB RAM / 512 MB Flash 256 MB RAM / 1 GB Flash Win CE 6. 0 Pro or Win Mobile 6. x Classic • Depot Center CE/WM OS Swap available ergonomics • 3 Form Factors • Gun • Turret for 1 D requirements • Straight Shooter for 1 D/2 D & DPM Connectivity: Display: • WLAN: 802. 11 a/b/g w/ CCXv 4 & FIPS 140 -2 • WPAN: BT 2. 0 w/EDR (radio is BT 2. 1 capable) • Stonestreet & Microsoft BT Stack support • USB 1. 1 (Full Speed Host/Client) or RS 232 • 3” 320 X 320" Color pixel touch display • Visible in all lighting conditions Keypad Entry: Data Capture: • Optimized for one-handed operation • 3 keypad option: • 28 key numeric • 38 and 48 alpha-numeric • Side & Front Scan Trigger Buttons • Function keys on the primary layer • 1 D scanner (SE 950) or • 2 D Imager (SE 4500) or • 1 D/2 D Imager with DPM support Voice Support: • • Vo. WLAN Rugged Audio connector High-quality Speakerphone Supported by Zebra Voice Client* Accessory eco-system: • Backward compatible to MC 3000 accessories Support for IST: Battery: • Dynamic Screen Orientation • Display / Power Management • Free fall detect Indicators Superior Ruggedness: • Multiple 4 ft drops to concrete across the operating temperature range; 5 ft drop at ambient temperature; meets/exceeds MIL-STD 810 G • 500 1/2 -meter tumbles; IP 54 sealed • 4800 m. Ah (Gun & Straight Shooter) • 2740 m. Ah (Turret) RFID: • Integrated UHF Gen 2 Tag for Asset Tracking applications 21
t WHEN IS MC 1000 THE RIGHT CHOICE? Customer requires: • The lowest cost Zebra Win CE product • MC 2100 cannot match MC 1000 ASPs • Reuse of existing MC 1000 accessories MC 1000 will go EOL on 12/31/2013 • MC 2100 will become the lowest cost Win CE solution we offer 22
t WHEN IS MT 2000 THE RIGHT CHOICE? Customer requires: • Lowest cost Zebra gun MC configuration • POS integration for dual-use applications MT 2000 is built on the same platform as the MC 1000 so platform features and capabilities are MPA 1 lite 23
t MC 2100 COMPETITOR COMPARISONS MC 2100 is a ground up solution architected, designed, and tested by EMC • Utilizes MPA 2 and leverages industry proven platform solutions, tools, and utilities • Uses Corning Gorilla Glass on the scan engine exit window to improve durability • Includes a robust and highly reliable bottom connector, adapted from our MC 65 • Significant industrial design, effort, and time invested to optimize comfort and one-handed use • Attention to detail is unquestionable: • Contoured lip to prevent accidental key presses • Keypad accommodates keypad overlays for further customer-specific customization • Firm, tactile feedback of the keypad for assured key engagement • Integrated DC barrel jack connector for simplified, low-cost charging • Robust hand strap to complement the comfort and feel Are competitors making the same investment in this class? • Some, like the Honeywell 6100, are OEM solutions from other manufacturers 24
t MC 2180 2 D AREA IMAGER PROFILE / RESULTS Usage Profile used for battery test: • Amounts to 360 scans per active hour • Display is on at full brightness (room to improve…), 70% of the time Item Action Imager Profiler. CE scans a barcode and plays a decode beep every 7 seconds Barcode type Code 128 WLAN Profiler. CE transmits 1 KB over Wlan every 5 minutes. This simulates FTP send of a text file. Power Management For every 10 minutes: 7 min. on & running, 3 min suspend Backlight Duty Cycle 100%, Backlight is on for entire time test unit is on (7 out of every 10 minutes). TXT File Logging Profiler. CE creates a log file up to 8 MB. It opens & appends entries every 7 sec. Test end Until critical suspend. Total elapsed time is recorded Test Results: • The MC 2180 with a standard 2400 m. AH battery (1 x) operated the test profile for over 13 hours (worst case over several samples) before reaching critical suspend 25
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