Zappos com vs Endless com First Mover vs
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Zappos. com vs Endless. com First Mover vs. Follower Kellan Falconieri
History of Zappos. com- First Mover - Launched in 1999 with a $500, 000 investment under the domain name Shoesite. com - In 2000, its first year, Zappos. com brought in $1. 6 in revenue. Followed by $8. 6 million in revenue in 2001, mostly achieved with just word of mouth advertising. - In 2003 Zappos. com ditched the "drop-shipping" method in order to provide better customer service and control there inventory. - Launched in 1999 by Nick Swinmurn. - Sells shoes and other accessories. - The largest online shoe store. - Bought in 2008 by Amazon. com for an estimated $1. 2 billion - Revenue is over $1 billion annually. - Over 1500 employees
Zappos- Business Model -The Zappos. com business model is based on relationship marketing ( which focuses on customer retention and great customer service). - Over 75% of Zappos. com customer are repeat buyers. - Word of mouth advertising and recommendations. - Zappos. com
History of Endless. com - Follower -Created in 2006 by Amazon. com - Offers free shipping, free returns, and price guarantee. - Affiliate program - 15 -30 employees - Yearly revenue of $500, 000 - Endless. com
Zappos. com vs. Endless. com - Zappos. com has a much larger customer base than Endless. com - Both offer free shipping and 365 day return policy. - Endless. com offers a 100% price match guarantee while Zappos. com does not. - Zappos. com is much more well known. - Both are know owned by Amazon. com - Zappos. com has much larger selection. - Zappos. com has expanded to selling clothes and accessories, Endless. com just sells shoes and accessories.
First-Mover (Zappos. com) vs. Follower (Endless. com) -Zappos. com, started in 1999, is the leading online shoe store. - Endless. com is widely unknown. - Zappos. com has over $1 billion in revenue a year. -Endless. com has revenue of $500, 000 - Zappos. com has advantage over Endless. com because its been in business longer. - More experience. - Zappos. com has customer loyalty - Hard for follower (Endless. com) to gain customers.
