zalli Mohd Rizal Ra in Shuib d u

zalli Mohd. Rizal Ra in Shuib d u h e ll o S d h o M usoff Rushami Zein Y : ) N O O M I C S ( N O O M C I M A L S I E C N A I RIAH COMPL S R E I L E T O H R O F L E D O M G N I C U D O R INT

Introduction Muslim population is huge and keep increasing day by day.

Muslim population 2010 Estimated 2030 Estimated % of Muslim Global Muslim Population World 1, 619, 314, 000 100% 2, 190, 154, 000 100. 0% Asia-Pacific 1, 005, 507, 000 62. 1 1, 295, 625, 000 59. 2 Middle East-North 321, 869, 000 19. 9 439, 453, 000 20. 1 Sub-Saharan Africa 242, 544, 000 15. 0 385, 936, 000 17. 6 Europe 44, 138, 000 2. 7 58, 209, 000 2. 7 Americas 5, 256, 000 0. 3 10, 927, 000 0. 5 Africa

The increasing Muslim population has resulted the demand for Halal product is increasing as well.

Halal Market by Region 700 Global Halal Food Market Size, 651. 5 600 USD (Billions) 500 Asian Countries , 416. 1 400 300 200 Africa , 153. 4 100 0 Europe , 67 2004 2005 2009 Australasia , 1. 6 2010

Problem Statement • Halal food one of the main reasons of halal tourism (Henderson, 2008). • Other would include services provided that are considered as “Muslimfriendly”. • Halal tourism would provide opportunities for hoteliers to be Shariah compliance. • Shariah compliance means the food, services, and operations must be also halal. • However, this concept is still new and this has led to confusion among hoteliers. – No standard and guidelines except MS 1900: 2005 which is too general. – No comprehensive model yet.

Objectives To define the requirements of a Shariah-compliant hotel. Introduce a model called “SCI Moon”.

Shariah-Compliant Hotel Concept • Still new to hotel in Malaysia. Even in academic literature. • Shariah = a moral code and religious laws in Islam from the Quran, Sunnah, Ijma, Qiyas/Ijtihad. • Purposes: to educate us, establish justice, realized public welfare. • Shariah-compliant hotel = a hotel that provides services guided by the Islamic law and principles.

Other models Rosenberq and Coufany (2009) Henderson (2010) Nursanty (2012)

Rosenberq and Choufany (2009) Larger function rooms to males and females separately Koran and prayer mats available in each room Majority of staff of Muslim faith Halal food only No alcohol No entertainment venues such as nightclubs Beds and toilets should not be placed to face the direction of Mecca Art in the hotel should not depict the human form Separate wellness facilities for males and females Separate floors for single males, single females and families Financial Female staff for single female floors, male staff for single male floors Design & Interiors Operations Conservative television service Markers in the rooms indicating the direction of Mecca Hotel financed through Islamic financial arrangements Hotel should follow the zakat principles (giving back to the community)

Henderson (2010) Mecca direction is clearly displayed Beds and toilet positioned so as not to face the direction of Mecca No alcohol to be served in the hotels Fully serving Halal food Qur’an and prayer mats available in each room for Muslim prayers Bidets in the toilets hotel Prayer rooms either at the lobby or certain floor Appropriate entertainment (absence of bars and nightclubs) Predominantly Muslim staff Conservative staff dress Separate recreational facilities for men and women Dedicated floors for female Guest dress code Islamic funding (Hotel financed and income saved through Islamic financial arrangement) No human form arts

Nursanty (2012) Cloth Destination Package Food Without bikini Islamic culture Process with Shariah Close according to Shariah Separate places for gender Cooking with Shariah

Our Proposed Model: SCI MOON

(1) Establishment of Shariah Advisory Commitee/Unit (2) Embedment of Islamic principles in quality Policies (3) Possession of Islamic leadership characteristics: Amanah (integrity), Siddiq (truth), Tabliq (communication), & Fathonah (wisdom) (16) Implementation of Shariah-compliant internal audit and customer-oriented monitoring system. (17) Improvement of the Shariah noncompliance. Measurement, Analysis and Improvement Management Responsibility (4) Availability of at least 20% of (11) Halal sourcing of the products (12) Islamic products/packages offerings and promotion (13) Recognition of Muhrim and non- Muhrim customers (14) Certification of Halal food (15) Responsibility to customer's safety & property Product Realization Resource Management Muslim employees (5) Adherence to Muslim dress code (6) Provision of training on Halal (7) Allocation of resources for employee's religious obligations and welfare (8) Implementation of Islamic finance for ALL business transactions & pay zakat (9) Provision of Prayer rooms/supplies (10) Provision of separate wellness facility & floor for men and women

Thank you.