YOUTH TOUR Introducing the Worlds Largest Industry Tourism

YOUTH TOUR Introducing the World’s Largest Industry, Tourism This publication has been produced with the assistance of the European Union through the Interreg-IPA CBC Bulgaria-Turkey Programme, CCI No 2014 TC 16 I 5 CB 005. The contents of this publication are the sole responsibility of Geo Milev English Language Secondary School and can in no way be taken to reflect the views of the European Union or the Managing Authority of the Programme.

Learning Objectives v. Understand explain the basic definition of tourism; v. Identify the major participants and forces shaping the tourism industry; v. Explain the historical factors that encouraged the development of tourism; v. Explain the impact of physical, human, and regional geography on tourism activities; v. Explain why tourism should be studied from marketing, management and financial perspectives; v. Identify future challenges and opportunities facing the tourism industry; v. Discuss career prospects in the tourism industry.

Services and Tourism • Service and Tourism go hand in hand; • Growth rate of services sector faster than any other; • Tourism is the leader in the production of new jobs; • Tourism has developed an important part of the economic foundation of many countries.

• What is Tourism? “Tourism is the temporary movement of people to destinations outside their normal places of work and residence, the activities undertaken during their stay in those destinations, and the facilities created to cater to their needs”

A Tourism Model • Dynamic and interrelated nature of tourism; • The traveling public (tourists) are the focal point (heart) of the model; • Tourism promoters link the traveling public with the suppliers of services; • Tourism suppliers provide the services that tourists need when they travel; • External forces affect all participants in tourism; tourists, promoters and suppliers.

The History of Tourism • Early travelers migrated for food and hunting • Phoenicians, Olmecs, early Chinese traveled for trade and military control • The Empire Era • • • Affluent population with time and money to travel Safe and easy travel Widely accepted currencies Widely used languages Legal system which protects personal safety

• The History of Tourism, continued • The Middle Ages (5 th to 14 th centuries) and the Renaissance Era (14 th to 16 th centuries) • Transportation and safety declined • Less acceptance of currencies and less knowledge of common languages • Some travel by crusaders to Holy Land • Marco Polo’s historic travels in the late 13 th century • Increased interest in travel for commerce and pleasure

The History of Tourism, continued • The Grand Tour Era (1613 to 1785 A. D. ) • • • Trend of luxurious travel started by wealthy English Developed as a status symbol and spread throughout Europe Goal was to experience the “civilized world” and study the arts and sciences These travels often lasted for several years Growth in travel for business reasons

The History of Tourism, continued • The Mobility Era (1800 -1944) • Growing economic prosperity • Increase in systems, modes, and speeds of travel (roads, railroads, steamships) • Thomas Cook developed tour packages for mass travel • Invention of automobile and airplane expanded freedom to travel

The History of Tourism, continued • The Modern Era (1945 to present) • Paid vacations introduced in the early 1900’s made leisure travel possible for working and middle classes • Millions of people were introduced to international travel during World War II • Postwar prosperity made mass ownerships of automobiles possible • Advent of jet travel shortened travel time • Time, money, safety and interest in travel led to unparalleled growth of tourism • Development of mass tourism

Bringing Tourism into Focus • Typical reasons for travel • Vacation and leisure trips • Visits to friends and relatives • Business and professional trips • Host community affected by tourism • Can study tourism from a variety of perspectives • Wide variety of questions relating to tourism need to be answered • Technology having unprecedented affect on tourism industry

Geography Describes the Traveler’s World • Physical geography - study of natural features of region • Human geography - study of a region’s cultures and peoples • Regional geography • -combination of physical and human geography

Studying Tourism from Business Perspectives • Marketing • Management • Finance

Tourism’s Challenges and Opportunities • Encourage growth of tourism as it creates jobs and brings money into the community or country. • It also serves an important need for the consumer. • May change social structure • Unplanned tourism can lead to excessive demands of transportation, public services and degrade the environment.

Where do you fit in? • Projected to remain the world’s largest industry. • Travel and tourism sales will grow at a rate of 4. 1% a year through the year 2020. • Have the choice of working in a really fun place!

• THANK YOU FOR YOUR ATTENTION!