Youre definitely wrong David Hussman but are you

You’re definitely wrong … David Hussman

… but are you wrong in the right kind of way?

Product Conf started as a collision of conversations

I was trying to interleave discovery & delivery https: //www. umsec. umn. edu/events/Code-Freeze-2010

Last year, I descriptively reached out to some HSPs (highly successful persons)

I also drew on our vibrant, local TC community! Product Agility Meetup - https: //www. meetup. com/devjam

This morning I’d like share some of my discoveries, focusing on comparative learning

Let’s start with a simple comparison …

2018 Global Scrum Gathering - Session Feedback “I’m missing the difference between making progress on a value ordered backlog and delivering value. ”

Local Entrepreneur - Discovery Session Feedback “We need to learn fast on this one David. ”

Let’s compare the conversations Uncertain Certain What’s the next best investment? Project Burndown Product Learning

Let’s test your certainty …

1) Think of a product idea 2) Think of a way to fund the idea

1) Think of a product idea 2) Think of a way to fund the idea

How much would you invest in your idea? (initial investment) What would you want to learn first? (learning horizon) What’s stopping you? (constraints)

How does this differ from your daily working world?

For better or for worse, this is the popular view

It’s not new, but it hurts more each year I see it presented and re-presented in new revisions

This picture is often the hidden sibling that is present (and prevalent) but unseen

I’d that we find the triangle on the left and refactor it to the triangle on the right Things Teams Tech

Before we move on, let’s talk about Gordon Pask

How do we reach people living in Scrumbania?

1 (Idea #1) Set measurable product goals per sprint

(Idea #1) Set measurable product goals per sprint

Measurable product goals Measurable progress pts

2 (Idea #2) Introduce Impact Driven Development

(Idea #2) Introduce Impact Driven Development

Impact driven dev - tells the story of the market Story driven dev - tells the story of the UX Test driven dev - tells the story of the code

Let’s make analytics first class citizens!

3 (Idea #3) Commit to Learning Assume you might be wrong; focus on your next best investment in learning: things, team, or tech

(Idea #3) Commit to Learning Assume you might be wrong; focus on your next best investment in learning: things, team, or tech

(Idea #3) Commit to Learn Assume you might be wrong; focus on your next best investment in learning: things, team, or tech Things Teams Tech

Learn from Customers: Face to face if possible

4 (Idea #4) Intentionally invest in learning outside the code: Select items for a discovery cadence

(Idea #4) Intentionally invest in learning outside the code: Select items for a discovery cadence

(Idea #4) Intentionally invest in learning outside the code: Select items for a discovery cadence

Traveling beyond Scrumlandia …

(Item #5) Foster cross cutting discovery: Within a team or across many teams 5 Thing Teams Tech

(Item #5) Foster cross cutting discovery: Within a team or across many teams Thing Teams Tech

Example: Medtronic

Example: Medtronic (Narrowed)

(Item #6) Map Teams to Products 6 Do you live in a Product Hierarchy or an IT Hierarchy? Thing Teams Tech

(Item #6) Map Teams to Products Do you live in a Product Hierarchy or an IT Hierarchy? Thing Teams Tech

IT Hierarchies often need to be remapped (this is product to team mapping circa 2006)

(Idea #7) Create well formed experiments, contextually significant and sound 7 We need to use the scientific process, not reinvent it

(Idea #7) Create well formed experiments, contextually significant and sound We need to use the scientific process, not reinvent it

What do you know about this now infamous experiment?

Here is a well formed Netflix experiment https: //medium. com/netflix-techblog/

8 (Idea #8) Learn in resilient eco-systems

(Idea #8) Learn in resilient eco-systems

Support local chaos! Slides: davidhussman. com/chaos or local meetup: www. meetup. com/Twin-Cities-Chaos-Engineering-Community/

Working Within Your Constraints Scrumlandia Ideas 1) Set measurable product goals for each sprint 2) Introduce Impact Driven Development 3) Commit to Learning (e. g. Learning from Customers) 4) Intentionally invest in learning outside the code Beyond Scrumbania 5) Foster collaborative, cross cutting discovery 6) Map teams to products 7) Create well formed experiments; be ready to be wrong 8) Learn in resilient eco-systems Put each idea in a bucket: next week, next month, next year

If you’re looking for more … davidhussman. com - @davidhussman - devjam. com

Ending on a personal note, thanks to everyone who’s embraced my odd and sometimes goofy ideas. I feel luck to be part of this community.