Your Story Your Brand Leeway Media for ILEANCC

Your Story, Your Brand Leeway Media for ILEA-NCC, 2016

Stories Connect “Story is your ultimate currency. You are trading on your story. This is why people buy your message, or buy your product, or even hire you to do a job. ” -Michael Margolis, Get Storied

The importance of Stories

A GOOD STORY MUST HAVE

A GOOD STORY MUST HAVE. . .

A GOOD STORY MUST HAVE

Brand Story example

Your brand story includes…. What motivates your team to wake up and come to work everyday How you came to this industry/job/company What types of customers find value in working with your. . . and why

Brand Story example

Brand Story: Colson Griffith Photography http: //www. colsongriffith. com/

Brand story: Colson Griffith Photography

Brand Story: SF Candy Bar http: //sfcandybar. com/

Brand Story: SF Candy Bar

Brainstorming your brand story What problem do you solve? Why is doing this kind of work important to you? When did you first realize you wanted to this?

THE IMPORTANCE OF THE STORY “It’s important to have a story that people can understand connect with. Especially with newer brands, people care and expect that the brand is coming into existence for a good reason – to solve a problem, to change how we do things, to meet a specific need – and the story is central to communicating the brand’s purpose. ”

That’s all. . . for now. Leeway Media