YOUR BIKE YOUR RIDE Consuming Facing Campaign Content
YOUR BIKE. YOUR RIDE. Consuming Facing Campaign Content Flywheel Alicia Ivory | Writing for Digital Spaces
Campaign #1 Flywheel Fitspiration
Campaign: Flywheel Fitspiration ● Flywheel will post videos showcasing an influencer on Instagram with a link in the bio to the full-length video hosted on You. Tube. The posts will also contain a reference to the featured influencer, who will have the video on their Instagram page as well as their other social media pages. This campaign intends spread awareness of Flywheel and our new bike by including #FLYAnywhere after every caption. This campaign will also build our audience by reaching out to the audience of the influencers.
Flywheel Fitspiration Sample Instagram Post #1
Flywheel Fitspiration Samples Instagram Post #2
Campaign #2 #my. Flywheel Giveaway
Campaign: #my. Flywheel Giveaway ● Flywheel will give away one #FLYAnywhere bike to a follower to promote our new bike and further grow our audience. Users must share a photo of their favorite Flywheel workout, post it on Instagram or Facebook, and tag it using #my. Flywheel. This exciting campaign will generate buzz surrounding the new bike.
#My. Flywheel Giveaway Sample Instagram Post #1
#My. Flywheel Giveaway Sample Instagram Post #2
Campaign #3 Flywheel Connections
Campaign: Flywheel Connections ● Flywheel will give away a package of 5 classes and a $100 gift card to two of our followers. Users must either share a story or create a caption (depending on the photo), and Flywheel employees will vote for the most inspirational story or the wittiest caption. The contests will take place on Instagram. The goal of this campaign is to promote brand awareness and to indirectly promote the FLYAnywhere bike (by using #FLYAnywhere after each caption).
Flywheel Connections Samples Instagram Post #1
Flywheel Connections Samples Instagram Post #2
References instagram. com/flywheelsports/? hl=en
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