Your Audience Speaking Environment Chapter 5 1 Audience

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Your Audience & Speaking Environment Chapter 5 1

Your Audience & Speaking Environment Chapter 5 1

Audience A complex & varied group of people the speaker addresses 2

Audience A complex & varied group of people the speaker addresses 2

Audience Centered n To acknowledge the audience considering unique, diverse & common perspectives before,

Audience Centered n To acknowledge the audience considering unique, diverse & common perspectives before, during & after the speech Consider Interactive Activity 5. 4: Acknowledging Expectations of the Speaker online at the Invitation to Public Speaking website. 3

Master Statuses n Positions occupied by a person in society that affect the person’s

Master Statuses n Positions occupied by a person in society that affect the person’s identity – Culture – Race – Sex / Gender – Age – Economic standing – Religion 4

Standpoint n The perspective from which a person views & evaluates society 5

Standpoint n The perspective from which a person views & evaluates society 5

Attitude n. A general positive or negative feeling a person has about something 6

Attitude n. A general positive or negative feeling a person has about something 6

Belief n. A person’s idea of what is real or true or not 7

Belief n. A person’s idea of what is real or true or not 7

Value n. A person’s idea of what is good, worthy, or important 8

Value n. A person’s idea of what is good, worthy, or important 8

Ethnocentrism n The belief that our own cultural perspectives, norms & ways of organizing

Ethnocentrism n The belief that our own cultural perspectives, norms & ways of organizing society are superior to others 9

Understand your audience & situation n Demographically n Situationally (Speaking Environment) 10

Understand your audience & situation n Demographically n Situationally (Speaking Environment) 10

Factors of Demographic Audience Analysis Age n Gender n Sexual orientation n Racial, ethnic,

Factors of Demographic Audience Analysis Age n Gender n Sexual orientation n Racial, ethnic, and cultural background n Religion n Group membership n 11

Getting Information about the Audience n Interviewing n Questionnaires – Open ended questions –

Getting Information about the Audience n Interviewing n Questionnaires – Open ended questions – Closed ended questions 12

Factors of Situational Audience Analysis Audience size n Physical arrangement n Technology n Temporal

Factors of Situational Audience Analysis Audience size n Physical arrangement n Technology n Temporal factors n – Time of day – Speaking order – Speech length 13

Audience analysis influences n Topics n Main points n n n Language n Credibility

Audience analysis influences n Topics n Main points n n n Language n Credibility n Style & delivery Support Organization 14

Adapting to Audience Expectations n The form of a speech n The speaker n

Adapting to Audience Expectations n The form of a speech n The speaker n Speaker-audience interaction 15