You Your Career Marketing The Brand Called You
You & Your Career Marketing “The Brand Called You!”
You & Your Career A 4 -Stage Marketing Plan:
You & Your Career l Understanding Yourself as a Product
You & Your Career l Understanding Yourself as a Product l Understanding the Marketplace
You & Your Career l Understanding Yourself as a Product l Understanding the Marketplace l Increasing Your Market Value
You & Your Career l Understanding Yourself as a Product l Understanding the Marketplace l Increasing Your Market Value l Bringing Your “Product” to Market
Understanding Yourself as a Product l “T-I-G-E-R” l T = Talents l I = Interests l G = Goals l E = Experiences l R = Resources
Understanding Yourself as a Product l T = Talents l What are you good at? l What do you like to do? l What would you like to be able to do well?
Understanding Yourself as a Product l I = Interests l Related to Talents s What do you like? s What are you good at? s What would you like to know more about?
Understanding Yourself as a Product l G = Goals s “When you don’t know where you’re going, any road will take you there. ” s Set Long-Term Goals s Set Short-Term Goals s Have a Regular Review
Understanding Yourself as a Product l E = Experiences s Every experience can be a résumé builder. s Write Your Résumé Now! s Review During Step 3 Increasing Your Market Value
Understanding Yourself as a Product l R = Resources s Education & Experience s Family s Friends of the above u“Don’t send nobody sent. ”
Understanding The Marketplace l “Creative Destruction” l High-Growth Categories s New Companies s Emerging Markets l “Learn” your own market s Top Companies s Hot New Companies Remember Him?
Increasing Your Market Value l Four Key Areas: s Making the Most of Your Degree s Internships & Summer Jobs s Networking s Extras
Increasing Your Market Value l Making the Most of Your Degree s Take the Right Courses s The Right Minor with your Major s Get Involved & Volunteer s Student Ad Competitions
Increasing Your Market Value l AAF/NSAC s American Ad Federation/National Student Advertising Competition s 2009 - Student Drinking - St. Bonaventure University AAF Team Get involved with your school’s AAF team!
Increasing Your Market Value l Internships & Summer Jobs s Real World Experience s They Differentiate You s They Get You Connected s Can’t Find One? Create Your Own! s They Demonstrate Initiative
Increasing Your Market Value l Networking s Find a Mentor s Get to know “Important Others” u Stay in touch u Build your database s Look for People You Can Learn From
Increasing Your Market Value l Extras s Interview Extras u Letters & Testimonials u Produced Work - Examples/Photos s Building Your “Book” s An Advanced Degree
Bringing Your “Product” to Market l A Quick Checklist: s Your Résumé… and more! s What’s your “Story? ” s Your Market s Your Campaign!
Bringing Your “Product” to Market l Your Résumé s Functional… or s Flashy! s Any Extras?
Bringing Your “Product” to Market l Your “Story” s “The Elevator Test” u Could you tell your story in a short elevator ride? s What’s the “Hook? ”
Bringing Your “Product” to Market l Your Market s Look for “Market Match-ups” u Skills u Region u Category u Company u Connections
Bringing Your “Product” to Market l Your Campaign: s Putting it together s Target, Contact, Follow-up s Follow-up Your Follow-up s You Can Do It!
The Brand Called You! l You’re a Brand, Too l Find Your Strengths
The Brand Called You! l You’re a Brand, Too l Find Your Strengths l Understand Your Market
The Brand Called You! l You’re a Brand, Too l Find Your Strengths l Understand Your Market l Build Your Benefits
The Brand Called You! l You’re a Brand, Too l Find Your Strengths l Understand Your Market l Build Your Benefits l Go To Market
And one more thing… l Don’t expect everything to come from the job l Some of it may be…
Quaternary Economic Activity
Remember… “Fortune favors the prepared mind. ” Good Luck!
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