You Say You Want A Revolution Mobile Learning
You Say You Want A Revolution: Mobile Learning @ Home Depot Brandon Carson Director of Learning brandon_carson@homedepot. com
Home Depot: 47% of shoppers sayinthey have a better $84 billion revenue 90% 73% of of consumers shoppers research are more items likelyretail online to buy before when 93% of the $3. 2 trillion in annual industry experience whensales associates use up technology 40% of online are picked in a storeto helped visiting bycomes aaknowledgeable physical store to associate buy revenue from physical assist 23% of our growth willthem come fromstores dotcom 90% of online returns are completed in a store 2
11 5400 K 75% gens mos 3
Digital Disruption 4
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1 st Phase: Go Mobile Build a scalable mobile learning platform to provide in-context performance support, including on-demand learning for skills enhancement 7
8 Pocket. Guide Mobile Learning App Overview • • • In-aisle learning resource designed for HD devices or personal mobile devices Provides relevant and timely category-level information Guides associates in: o Finding products o Assisting customers in choosing the right product o Ensuring customers can complete their project Our Pilot • Conducted in 33 stores in Atlanta, Dallas and Chicago • Make available to new associates, test for utilization, gather feedback, observe http: //pocketguide. homedepot. com
What We Learned 9
You Say You Want A Revolution: Mobile Learning @ Home Depot Brandon Carson Director of Learning brandon_carson@homedepot. com
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