You 2 0 How to Manage Enhance Influence

You 2. 0 How to Manage & Enhance Influence Through Social Media Marketing Emily Bennington

Power shift from company to consumer Now Then

The World Has Completely Changed Individuals have a greater impact Individuals can make things happen faster Individuals have a LOT more freedom

We Have the Power Now!

Bye, Bye “Machine”

Hello, You 2. 0!

You 1. 0?

Blogs

Justin Hall “The founding father of personal blogging. ” New York Times Magazine, December, 2004

Blogging Becomes Available to the Masses! Evan Williams and Meg Hourihan of Pyra Labs launched blogger. com in August 1999. bought it in February 2003.

200, 000 blogs now …. and counting #1? ?

Why Should You Care? There are SIX jobseekers right now for every one job available. (CAREEREALISM, 2009) 45% of employers reported that they use web searches and social networking sites to screen potential employees. from 22% in 2008. (Career Builder Survey, 2009)

Ready to Get Started?

You 2. 0 Scope of Work Please note the following lists assignments due on the session date. Session 1: January 15 th Session 2: January 22 Ø Me 2. 0 Part I ØSWOT analysis on a public figure Session 3: January 29 th Ø Me 2. 0 Part II ØVision Board Ø Reading assignment Ø Blog post ØPersonal brand assessment Session 7: February 26 th Ø Reading assignment Ø Facebook Ø Blog post Session 8: March 5 th Session 4: February 5 th Ø Me 2. 0 Part III Ø Personal Branding Survey Session 5: February Session 6: February 19 th 12 th Ø Reading assignments Ø Headshot / 300 word bio uploaded ØBlog post uploaded (350 -550 words) Ø Reading assignment Ø (10) Twitter posts Ø Blog post Session 9: March 12 th Ø Reading assignment Ø (10) Twitter posts Ø 100% complete Linked. In profile Session 10: March 19 th Ø Reading assignment Ø Nonprofit social media strategies (presentation) Session 11: March 26 th Ø Reading assignment Ø Blog post Session 12: April 2 nd Ø Reading assignment ØFacebook Fan Page updates Ø Blog post Session 13: April 9 th Ø Reading assignment Ø Video resume

Homework Ø Read Assigned Articles Ø Upload your bio and headshot (apx. 300 words) Ø Upload “Personal Brand Assessment” blog post (350 – 550 words)

What is YOUR Brand? Your personal brand is made up of two things: How you see yourself (self-impression) How others see you (perception)