You 2 0 How to Manage Enhance Influence

You 2. 0 How to Manage & Enhance Influence Through Social Media Marketing Emily Bennington Co-author, Effective Immediately: How to Fit In, Stand Out, and Move Up at Your First Real Job

Power shift from company to consumer Now Then

The World Has Completely Changed Individuals have a greater impact Individuals can make things happen faster Individuals have a LOT more freedom Social media is NOT a fad! If used properly it’s an extremely powerful business tool.

What is Social Media?

Why Should You Care? There are SIX jobseekers right now for every one job available. (CAREEREALISM, 2009) 45% of employers reported that they use web searches and social networking sites to screen potential employees. from 22% in 2008. (Career Builder Survey, 2009) You need to build a personal brand you do it with these tools!

You 2. 0 Scope of Work Please note the following lists assignments due on the session date. Session 1: January 15 th Session 2: January 22 Ø Me 2. 0 Part I ØSWOT analysis on a public figure ØPersonal Brand checklist Session 3: January 29 th Ø Me 2. 0 Part II ØPersonal branding survey Session 4: February 5 th Ø Me 2. 0 Part III ØVision Board Session 5: February 12 th Ø Reading assignment ØBlog post ØPersonal brand assessment Session 6: February 19 th Ø Reading assignment Ø Blog post Session 7: February 26 th Ø Reading assignment Ø Facebook Ø Blog post Session 8: March 5 th Ø Reading assignment Ø (10) Twitter posts Ø Blog post Session 12: April 2 nd Ø Reading assignment ØFacebook Fan Page updates Ø Blog post Session 13: April 9 th Session 9: March 12 th Ø Reading assignment Ø (10) Twitter posts Ø 100% complete Linked. In profile Session 10: March Session 11: March 26 th 19 th Ø Reading assignment Ø Nonprofit social media strategies (presentation) Ø Reading assignment Ø Video resume Quizzes? Yes! Consider yourself warned.

Your Personal Branding Toolkit Brand Definition Blogging Google Presence Facebook Twitter Linked. In

Start at the Beginning You are here

You

You 2. 0

$25, 000 $50, 000

What is YOUR Brand? Your personal brand is made up of two things: How you see yourself (self-impression) How others see you (perception)

Components of Your Brand? What you do How you look What you say How you say it How you carry yourself Your area of expertise How you promote yourself

Examples

What Happened?

SWOT Analysis – Tiger Woods Strengths Threats Weaknesses Opportunities

Homework Ø Read Me 2. 0 Part I (Continue thinking about your personal brand) Ø SWOT analysis on a public figure Ø Create Linked. In & Twitter accounts Ø Email me your link / handle