You 2 0 How to Manage Enhance Influence

You 2. 0 How to Manage & Enhance Influence Through Social Media Marketing Emily Bennington

Perception

Personal Vision Statement One Sentence. What Are You About? What is Your USP?

Blogs 200, 000 …. and counting #1? ?

I Love Her!

You 2. 0!

Word. Press Blogging 101 • Settings Ø General Ø Domain – i. e. from www. Leslie. Gibbs. Wordpress. com to just www. Leslie. Gibbs. com – PLEASE DO NOT DELETE BLOG OR CHANGE PASSWORD! • Users • Appearance – Themes – Custom Header – Edit CSS

Word. Press Blogging 101 • Pages Ø About Ø Contributors (You!) Ø Gallery Ø You 2. 0 Course Ø Media • Posting Ø News / How to / Insight / Reader Should Learn Ø 300 -500 words

Links & Widgets • Links Ø Upload Ø Need more! • Widgets Ø Appearance - > Widgets Ø Twitter Ø Image / Text Ø Top Clicks Ø RSS / Blog Subscriptions

What To Put On Your Website? Blog Bio Resume Contact Info Portfolio / Sample projects (Vision Board, ect. ) Media Press Videos Gallery

Personal / Career Search Blog From Me 2. 0 by Dan Schawbel q q q q Get a feed reader and subscribe to ten blogs Determine your niche Register yourname. com Select a platform Choose logo / theme Create “About” page Add RSS feed Add Blogroll Write at least 5 posts before you publish any Guest-post on another blog Create vlogs Write an article for a popular online resource then link it back to your blog Link your blog to your Facebook / Twitter Add your blog to your email signature Interview your favorite blogger / industry leader

http: //deasurjadi. com/

Be Smart!

The Next Big Things Blog Apps Vooks

Homework Ø Reading Assignment Ø Personal Vision Statement Ø New Blog Post: What are the 3 biggest opportunities right now and how will you use them? Ø Upload a Link (Send me an email when you do)

You 2. 0 Scope of Work Please note the following lists assignments due on the session date. Session 1: January 15 th Session 2: January 22 Ø Me 2. 0 Part I ØSWOT analysis on a public figure Session 3: January 29 th Ø Me 2. 0 Part II ØVision Board Ø Reading assignment Ø Blog post ØPerson Vision Statement ØUpload a Link to the Blog Session 7: February 26 th Ø Reading assignment Ø Facebook Ø Blog post Session 8: March 5 th Session 4: February 5 th Ø Me 2. 0 Part III Ø Personal Branding Survey Session 5: February Session 6: February 19 th 12 th Ø Reading assignments Ø Headshot / 300 word bio uploaded ØBlog post uploaded (350 -550 words) Ø Reading assignment Ø (10) Twitter posts Ø Blog post Session 9: March 12 th Ø Reading assignment Ø (10) Twitter posts Ø 100% complete Linked. In profile Session 10: March 19 th Ø Reading assignment Ø Nonprofit social media strategies (presentation) Session 11: March 26 th Ø Reading assignment Ø Blog post Session 12: April 2 nd Ø Reading assignment ØFacebook Fan Page updates Ø Blog post Session 13: April 9 th Ø Reading assignment Ø Video resume