YMCA at Virginia Tech Multimedia Marketing Advertisements Team

YMCA at Virginia Tech Multimedia Marketing Advertisements Team Members: Sumeet Gyani, Ezra Richards Advising Professor: Edward A. Fox (fox@vt. edu) Client: Ryan Martin (ryan. martin@vtymca. org) May 5 th, 2015 CS 4624: “Multimedia, Hypertext, and Information Access” Virginia Tech, Computer Science Department Blacksburg, VA

Project Goals ➢ Create five, thirty-second video advertisements to be aired at the Regal Cinema complex in Christiansburg, VA. ➢ Develop cross-functional multimedia to be strategically used online (social media, You. Tube, website) and in person (group presentations and one-on-one meetings). ➢ Shift the community perception of the Y from a place for exercise towards volunteerism and community service. ➢ Strengthen the YMCA at Virginia Tech’s community outreach programs while enhancing the YMCA’s presence in the community.

History of the Effort

Video Creation Process 1. Met with key Y staff members. 2. Determined video themes. 3. Scheduled and filmed interviews. 4. Filmed many programs and events. 5. Logged all footage collected. 6. Selected background music. 7. Created video graphics. 8. Edited interviews to thirty seconds. 9. Selected interesting cutaway clips. 10. Rendered videos in correct formats.

Promotional Videos The Y as a Center for Learning https: //youtu. be/X 8 e. Ma. RCle. Z 0

Problems Faced ➢ Time Constraints ➢ Scheduling ➢ Photo Releases ➢ Lighting ➢ Communication

Lessons Learned ➢ Have a clear idea of footage to be used. ➢ Shoot footage that conveys the appropriate message without audio. ➢ When working with a tight schedule, read scripts instead of relying on natural responses. ➢ Get feedback as early as possible.

Presentations ➢ Expand on the promotional videos and provide a more informative representation of the Y@VT. ➢ Focus on the five key themes we identified. ➢ These presentations allow themes of the Y to be presented in a more formal manner during community events

Social Media Calendar

Video Clip Log

Acknowledgements ➢ YMCA at Virginia Tech Executive Director, Ryan Martin ➢ Director of Thrift Shop Operations, Ron Ovelgoenner ➢ Y Community Gardens and International Programs Coordinator, Jenny Schwanke ➢ Assistant Director of Student Programs, Frank Sullivan ➢ Y Office Manager, Carol Mc. Neely ➢ Pottery Studio Director, Michael La. Roche ➢ New River Valley Beekeepers Association President, Richard Reid ➢ “French for Preschoolers” Teacher, Pamela Ferey-Spence ➢ “Senior Connections” Volunteer, Audrey Semel