Yearbook theme project and notes Theme The phrase

Yearbook theme (project and notes) Theme – The phrase (and graphic logo) that connect a yearbook to the school and current year

Theme essentials • Phrase – Positive, fits school and year, and something people recognize (could be from music, film, TV, current slang, etc. ) • Graphics – Uses color (4 -color), rule lines, photos, screens, fonts…anything to go with the phrase and overall look

1. Location theme • Theme based on where a school is located • Ex: Center Standard Time (Center High School)

2. Anniversary Theme • Theme centered on number of years school (or book) has been in existence • EX: Living the Legacy

3. Spirit theme • Theme which uses school colors or mascot (ex: Code Red – school color)

4. Event theme • Theme which focuses on one particular event (must be important!) • Ex: Simple Addition (school building an addition)

5. Catch Phrase Theme • The most common, this theme takes a popular phrase and ties it to the book and school (means none of the other categories are working for you) • Ex: In Know Time

Theme-related pages • Endsheet – Found between cover and title page, usually contains table of contents • Title Page – First actual page, has a lot of school information (volume, address, etc. ) • Opening – Spread which explains theme with copy, photo(s)

Theme-related pages, cont. • Divider – Spread which begins each section (Campus Life, Student Life, Sports, People, Community) • Spinoff – Phrase which relates divider to main theme Ex: Revolution/Innovation Starting from Scratch/First Cut

Assignment • Find a yearbook and analyze theme. List the school, year, theme phrase, theme type, a couple of spinoffs, and how else it is shown through the book. (You need to list several different examples of how theme is carried through. ) • Analyze it with a thoughtful paragraph. If it effective? (:

Theme Project – Part 1 (50 pts. ) • Design a yearbook COVER. Include theme phrase, color, graphics, font and the words ‘Fusion 2015’ • Cover can be on construction paper, computer paper or anything - draw it, cut and paste it, computer generate it…whatever you choose. (neatness and creativity count!)

Sample cover (You can just design a front)

Theme Project – Part 2 (25 pts) • Design an OPENING SPREAD on In. Design • Opening spread must use: a grid layout (12+ columns per side), theme phrase as a headline, fake copy, graphics/ font/colors relating to the cover, less pictures and more white space than usual

Sample opening (Note single photo, lots of white space)

Theme Project – Part 3 (25 pts) • Design (sketch is okay) at least three more parts of your project: • Folio, divider, endsheet, title page, sidebar • All should have clear connection/theme elements, and if sketched on paper or layout sheets, elements should be neatly/artfully done

Sample divider

Due Dates • Cover sketch – 10 points – Thursday, 5/13 • Rough opening – 10 points – Thurs, 5/20 • Rough divider – 10 points – Thurs, 5/20 • Entire project – 100 pts - Wed, 5/26