Xilinx PCI Goal DOMINATE THE PCI MARKET Sales

Xilinx PCI Goal: DOMINATE THE PCI MARKET! Sales Partners Web: http: //www. partner. xilinx. com/common/logicore/pci Technical Questions: hotline@xilinx. com File Number Here

The Inventor of PCI, chooses Xilinx (Chandler, Arizona) ”Fast development time and compliance to the 2. 1 PCI specification are important”. An Intel proof-of-concept design incorporating the Xilinx Logi. CORE PCI interface development kit is available as an application note at www. intel. com/design/intarch Date: February 26, 1997, Page: 2 Mike Carboni, Technical Marketing Manager, Embedded

Agenda w PCI - the Opportunity w Xilinx PCI - a Complete Solution w Designing with Xilinx PCI w Competition w Support w Call to Action w Design Wins Date: February 26, 1997, Page: 3

PCI - the Opportunity Date: February 26, 1997, Page: 4

PCI - 50% Annually Growth w Three key segments — PCI-slot (add-in boards) — Compact. PCI — Embedded PCI (not shown in graph) w Compact. PCI biggest w Key customers for Compact. PCI within — Telecom — Networking — Industrial Date: February 26, 1997, Page: 5

Compact. PCI - the Industrial Version of PCI w Alternative to VME — Currently $1. 3 B market w PCI with new form factor — Eurocard form factor — Gas tight, high density connector — Staged power pins for Hot Swap capability w Short life cycles of standard PCI chips is a big concern — FPGA + Logi. CORE PCI solves the problem! Date: February 26, 1997, Page: 6

Available PCI Solutions w Standard PCI Chips w ASICs with PCI core w FPGAs with PCI core Date: February 26, 1997, Page: 7

Standard PCI Chips w Specialized on PCI w Price $15 -$35 w Offers complete solution — Reference designs — Boards — Drivers — Application notes Date: February 26, 1997, Page: 8

Standard PCI Chips - Limitations w Extra PLD(s) often required for glue logic — A standard PCI chip is a bridge to a specific bus w Cannot be customized or upgraded — Come with an errata list — Limited performance in some applications Date: February 26, 1997, Page: 9

Component cost 20 K units Sell Cost and Integration Benefits Against Standard PCI Chips $40 $30 External FPGA 15 K Gates $20 Standard Chip PCI Master XCS 30 -4 PQ 208 User Design 15 K Gates $10 PCI Master Standard Chip • $24 >$3 • Inflexible 5 • Multi-chip Date: February 26, 1997, Page: 10 w<$20 w. Flexible w. Single-chip

12 -Channel 16 -Bit Analog I/O PMC Board (Huntsville, AL) PMC-ADADIO w PMC w PCI chip: PLX 9060 w Back-end: Altera FLEX 10 K 40 Date: February 26, 1997, Page: 11

Type E Serial Interface Adapter (El Cajon, CA) GET 10072801 w Fully compliant PCI w PCI chip: AMCC w Back-end: Altera FLEX Date: February 26, 1997, Page: 12

1 Gigabyte 3 U Compact. PCI Memory Module MM-5100 w Compact. PCI board w PCI chip: PLX 9080 Master w Back-end: Altera FLEX 10 K 20 (Chatsworth, CA) Date: February 26, 1997, Page: 13

ASICs with PCI Core w Usual ASIC issues — High NRE — No flexibility (essential for fully compliant PCI) — Long development time w Key PCI core providers for ASIC — Phoenix (Virtual Chip + Sand) — Logic Innovation — Mentor Date: February 26, 1997, Page: 14

Sell Flexibility and Time-to. Market against ASICs w Easy to validate PCI compliance and debug hardware, e. g. , at PCI-SIG’s Plug-Fest (Compliance Workshop) w Boards can be updated if future compliance issues arises w No NRE Date: February 26, 1997, Page: 15

FPGAs With PCI Core w Best flexibility, integration and cost w Solution must fulfill customer requirements — Predictable - easy to use — Flexible - highest performance — Support infrastructure w Key players — Xilinx - market leader, in the PCI business for 3+ years — Lucent - provides synthesizable core and embedded core Date: February 26, 1997, Page: 16

Sell Predictability and Flexibility Against Other FPGAs w Only PCI core for FPGAs with guaranteed timing — Including 2 ns clock-to-out min timing, and 0 ns hold — FPGA characterized together with core — Pre-defined critical placement and routing w First parameterizable PCI core — Configurable on the web w First core with modular architecture — Core de-coupled from back-end design Date: February 26, 1997, Page: 17

Modular Architecture Best Flexibility and Predictability Predictab le Zero Wait -state PCI Core Customizable FIFO(s) User Design Customizable DMA(s) Competing “Shrink-wrapped” PCI Cores & standard PCI chips PC Interface Fixed FIFO Fixed DMA Date: February 26, 1997, Page: 18 Backend Interface PCI Xilinx PCI Solution User Design

Selling Against Other FPGAs w Only Xilinx has necessary PCI infrastructure — PCI specific product team (14 engineers) — Extensive experience (3+ years, 400+ users) w Most complete solution — Core with bridge design examples — Test benches — Prototyping board — Driver development tools and reference drivers Date: February 26, 1997, Page: 19

Xilinx PCI - a Complete Solution Date: February 26, 1997, Page: 20

Xilinx PCI 32 Design Kit • Reference drivers (Win 95/98/NT) • Full featured driver development tools • Hot PCI - Rapid Prototyping Board • Application SW • Logi. CORE PCI 32 interfaces cores • Synthesizable Bridge Design Examples • Testbenches and Simulation Models The Complete PCI Solution Date: February 26, 1997, Page: 21

Product Roadmap w See the latest Xilinx Weekly Date: February 26, 1997, Page: 22

PCI Lounge on Web. LINX w Password protected area on Web. LINX — PCI core configuration and download w Customers must register to get design data — No CD shipped (can be requested) — Customer selects username and password — Product Serial number used as proof of purchase w See tutorial in reference section Date: February 26, 1997, Page: 23

Designing with Xilinx PCI Date: February 26, 1997, Page: 24

CORE Configuration Design Flow Design Entry Design Verification Symbol User Design Sim. Model HDL or Schematic Functional Simulation Synthesis User design only CORE Design zip or tar Netlist Constraints Netlist Timing Simulation Place & Route Netlist Design Implementation Logi. CORE PCI 32 User’s Guide, chapter 14 Date: February 26, 1997, Page: 25

EDA Tool-Set w Supported tools Design Entry Tools Verification Tools Implementation Tools Date: February 26, 1997, Page: 26

Support Date: February 26, 1997, Page: 27

Required Design Experience w See Logi. CORE PCI Data Sheets Date: February 26, 1997, Page: 28

PCI Support w Pre-sales support (Jim Mc. Manus) — Selling Xilinx PCI w Post-sales support (Abhijit Athavale) — Resolving customers’ issues w Design services (Umesh Bhat) — Core integration, turn-key projects — Core customization Date: February 26, 1997, Page: 29

PCI Design Services w Third party design centers for PCI — Owner: Umesh Bhat — Certification program for Xilinx PCI w Existing partners — US: Memec Design Services, Comit Systems, High-Gate Design, Austin Franklin — Europe: Array Electronic (Munich), Enator (Sweden), Multi-Video Design (France) Date: February 26, 1997, Page: 30

Call to Action Date: February 26, 1997, Page: 31

Call to Action I 1. Read available literature — PCI Sales Guide on Sales Partners Web — Xilinx Tuesday for latest updates 2. Continue to focus on embedded PCI and PCI add-in board opportunities — Success proven 3. Find the Compact. PCI customers — Probably using VME today — Look at telecom, networking, and industrial applications Date: February 26, 1997, Page: 32

Call to Action II 4. Sell where Xilinx PCI is strong — Medium to high-volume application ÕLower total cost — Board space limited applications ÕHighest integration — Bridges from PCI to a proprietary bus ÕHighest flexibility — High performance applications ÕMaximum sustained bandwidth Date: February 26, 1997, Page: 33

Design Wins Date: February 26, 1997, Page: 34

High-Performance Color Copier Interface (Bloomington, Minnesota) EDOX Document Server w Fully compliant PCI board w PCI Date: and Februaryback-end: 26, 1997, Page: 35 Xilinx

Compact PCI Local Bus Time and Frequency Processor (San Jose, CA) BC 635/637 CPCI w Compact. PCI board w PCI and back-end: Xilinx Date: February 26, 1997, Page: 36

Graphics Accelerator PCI boards (Huntsville, AL) TDZ 2000 w Fully compliant PCI boards w PCI and back-end: Xilinx w More: 14 x 26, 1997, Analog Date: February Page: 37 Devices DSP processors

Flash Memory PCI Add-In Card for Embedded Systems (Chandler, Arizona) w Fully compliant PCI board (Reference Design) Date: February 26, 1997, Page: 38 w PCI and back-end: Xilinx

Resources Reference Slides Date: February 26, 1997, Page: 39

Available Sales Collateral w PCI Data Book (May ‘ 98) w Web. LINX PCI Solution Pages — www. xilinx. com/products/logicore/pci/pc i_sol. htm w Customer presentation on SPW — www. partner. xilinx. com/common/logicor e/pci/ w Application notes on Web. LINX and SPW Date: February 26, 1997, Page: 40

Available PCI Resources w Logi. CORE PCI Lounges on Web. LINX — http: //www. xilinx. com/products/logicore/pci_ sol. htm w Xilinx Hotline — Dedicated support engineers w WWW based solutions and PCI Expert Journal — coming soon! w PCI-SIG discussion group — Mailing list subscription information on Date: February 26, 1997, Page: 41

Available PCI Resources w PCI Boot Camp for FAEs — Requirements – Serious commitment required. 5 days min. – Get trained – Perform Design/Applications work – Must be Level 1 certified – Contact Jim Mcmanus for sign-ups! Date: February 26, 1997, Page: 42

Pre-Purchase Evaluation 1. Request evaluation • Email request to PCI Product Manager (per@xilinx. com) • Customer to fill out and sign evaluation form (downloadable from SPW) • Fax form to cores admin + 1 (408) 377 -3259 2. Cores Admin sends evaluation code to customer 3. Customer registers for PCI lounge • Uses evaluation code instead of product serial number • Customer service authenticates and opens up the lounge • Includes all PCI soft deliverables Date: February 26, 1997, Page: 43