www Richmond SHRM org Employer All Star Awards

www. Richmond. SHRM. org Employer All Star Awards Task Force Presentation Ken Robertson and Task Force March 22, 2012

www. Richmond. SHRM. org Presentation Agenda – – – – – 2 Task Force Members Overview Awards Dimensions and Award Categories Radford University I/O Psychology Team Proposals Naming of Awards Can Winners Reapply? Event Sponsorship and Branding 2012 Launch Party Videos of Finalists and Post-Event Marketing

www. Richmond. SHRM. org Task Force Members • • • 3 Jeannie Alcott – Richmond SHRM Bob Cannon -- ESGR Suzanne Etherington – CCWA Eva Hartman -- Tredegar Debbie Headley – Managed Benefits, former EASA committee Elyse Johnson – Pediatric Connection, former EASA winner Tammy Mullins – Mullins Benefits Consulting Ken Robertson – VRS, former EASA applicant and committee Carol Scott -- City of Richmond

www. Richmond. SHRM. org Overview of the EASA Task Force Assignment – Rebrand Rejuvenate the Awards and the Event – Use Pure Culture’s research findings and recommendations (November 2011) as Guiding Principles. Informational interviews conducted with • Past EASA winners and participants • Other SHRM chapters with award initiatives • Other award programs in Richmond (GRCC Impact Awards) 4

www. Richmond. SHRM. org Pure Culture’s Overall Suggestions • Open the EASA to nominations from SHRM and non-SHRM members • More marketing before event to notify potential nominators & nominees • Eliminate all award categories with the exception of Employer of Choice • Employer of Choice Award will be based on criteria of past categories • Employee Engagement, Community Involvement, Workforce Development, and Diversity Excellence • Have Three Categories for Award: Small, Medium, and Large • These need obvious parameters as to who qualifies for which category 5

www. Richmond. SHRM. org – Pure Culture’s Overall Suggestions (continued) • • 6 Make judging process transparent and objective by posting judging guidelines and process on website Possibly use another SHRM group or outside group to judge Switch the event to the evening with a “great” keynote speaker Increase value of award by giving more recognition to winners • Possibly an ad in Richmond Magazine

www. Richmond. SHRM. org Awards Dimensions and Award Categories – Any Organization May apply in the RSHRM Footprint – Organizational Awards Have Four Dimensions: • Employee Engagement • Community Involvement • Workforce Development • Diversity Excellence – Four Size Categories vs. Three • Small 0 -99 • Medium 100 -499 • Large 500 -999 • Mega 1, 000 plus – Executive Partnership Award – NEW chosen from 12 finalists 7

www. Richmond. SHRM. org • The Executive Partnership Award An award that recognizes an intentional and consciously driven strategic HR partnership promoted by a key organizational leader and created to realize and achieve visionary ideals and positive organizational outcomes 8

www. Richmond. SHRM. org • Characteristics of the award winner: – Promotes trust, fairness, respect, pride and camaraderie – Infuses inspirational messages into the organization; build strong cultures – Is a multiplier, that is, he/she inspires others to act on behalf of their vision but encourage and support individuality of approach – Exercises moral leadership – Enacts transparent communication; can make tough decisions and communicate those in a way that is both compassionate and heartfelt 9

www. Richmond. SHRM. org • Characteristics (continued) – Puts people before the numbers because he/she believes the talent drives the numbers – Focuses on opportunities as much if not more than focusing on problems. Employs compromise and win-win solutions – Includes and weighs HR metrics and potential people impact into all relevant business decisions – Views HR executives as important contributors and instills this view to all key leaders in the organization 10

www. Richmond. SHRM. org Radford University I/O Psychology Team Proposals • Measure 1 - Short quantitative assessment designed as an initial screening for all organizations • Measure 2 - Longer quantitative measure administered to a set of finalists, selected using scores from the first survey • Measure 3 - Qualitative series of open-ended questions that assesses each organization’s standing on the four judging criteria, including responding to questions about the Executive Partnership Award 11

www. Richmond. SHRM. org • Naming Process – Engaged Lisa Rossi, naming consultant – Objective: Create a distinct, memorable, proprietary name for RSHRM Awards and Event – Reviewed over 200 possibilities – Naming parameters included Descriptive, Functional, Abstract and Emotional or a combination 12

www. Richmond. SHRM. org Naming of Awards and Event – Executive Partnership Award – individual award – Organizational Award Recommendations • Sterling Workplace Award • Workplace Exemplar Award • Workplace Ovation Award – Event Name Recommendations • • 13 Sterling Workplace Awards Workplace Exemplar Awards Workplace Ovation Awards Evening of Accolades

www. Richmond. SHRM. org Can Winners Reapply? – The Task Force decided that 2013 winners can reapply in 2014 and beyond – However, the RSHRM Board and the Awards and Event Committee reserve the right to re-evaluate the decision in the future 14

www. Richmond. SHRM. org Event Sponsorship and Branding – In coordination with Dave Winter, VP Business Development, and Jeannie Alcott, Executive Director, the Task Force recommends that the Awards and Event Committee solicit various levels of monetary and in-kind sponsorships to support this signature event and reduce the cost for participants to attend – However, the Sponsorship Sub-Committee Chair, Kristi Mc. Geever will coordinate closely with Dave Winter – Branding and marketing is critical to the success of the awards and event! The Task Force is actively exploring options with multiple local branding firms 15

www. Richmond. SHRM. org • The Event in May 2013 – – – 16 Shift to 65% networking – 35% award presentation Evening event with cocktail hour and food first Food Stations (all with sponsors) Seated portion -- signature dessert Charismatic Master of Ceremonies Short videos of winners’ workplaces & employees

www. Richmond. SHRM. org 2012 Launch Party – A celebration for the past EASA Award Recipients, Applicants and Volunteers and the launch of the new awards and event – Thursday, August 16, 2012 at M-Bistro, Rocketts Landing – In conjunction with Summer Social – Unveil new name, new venue and new format – Promote via social media campaign, publicity through GRCC and RTD 17

www. Richmond. SHRM. org Videos of Finalists and Post-Event Marketing - Site visits to video employees and facilities - Brief video clips running at the awards event - Active marketing support for the award winners including Press Release 18

www. Richmond. SHRM. org Discussion and Questions ? ? 19