www infinurja com Infinurja designs produces and sells
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www. infinurja. com Infinurja designs, produces, and sells patentpending products that use organic waste and natural biological processes to generate NICHOLAS JENNINGS VINAY NENWANI continuous electricity to power homes. ADAM ROSS
SOLUTION: GENERATING ELECTRICITY USING WASTE Biodegradable Waste Micro-Organisms
Pwr Tank™ PROTOTYPE • Integrates into septic tank • Generates ~ 3 k. Wh of electricity • Avg. Indian Home uses 0. 9 k. Wh • Provisional Patent Pending
Pwr Tank™ PRICING MODEL Strategy We Receive Customer Pays Term Direct $500 One time payment Loan Option $500 $20/month 36 months
COMPETITIVE ANALYSIS Metric Exelon Peabody Energy ü Low Cost Independent of Existing Grid Infrastructure Sustainable ü Low Maintenance ü Sun Run ü ü ü Infinurja ü ü Renewable 24/7 Electrical production Husk Solar Emerson Power City ü ü ü ü
Battery Inverter
INITIAL MARKET Hingoli – Initial Market
INITIAL MARKET OPPORTUNITY Customer Surveys • 554 surveys (Hingoli) • 90% reported no 24 -hr electricity and willingness to pay up to $20/month • 76% of homeowners have a septic tank in their home
INITIAL GO TO MARKET PLAN 50 demonstration units 100 Demos /day 10 sales/unit/ month 500 sales/ month
REVENUE WATERFALL
FINANCIAL PROJECTIONS Year Stage Units Price Revenue COGS Gross Income Operating Expenses EBITDA 1 Start up 500 $250 K $ 81 K $144 K $ 13 K $ 12 K 3 5 Stable Year Healthy Year 15 K 48 K $ 500 $ 21. 7 M $ 6. 7 M $ 2. 5 M $ 9. 0 M $ 4. 2 M $ 12. 7 M $ 1. 9 M $ 2. 3 M $ 4. 0 M $ 8. 6 M
PARTNERS • Suppliers: • Micro-financers: • Lab Affiliate: • • Roopchand Baj Lalchand Nathani Pankkaj Soni Anup Agrawal • Advisors:
Team Strengths • Microbiology Expertise • Established partnerships in Indian Market • Relationship with local Indian government • Social Entrepreneurship for Improvement of Public Health and Environment
Funding Sought • Target: $650, 000 • Achieved: 70, 000 • Needed: $580, 000 • • • Year 1 – $100, 000 • Complete product development including demonstration units Year 2 - $250, 000 • Expansion throughout India Year 3 – $300, 000 • Expansion to other developing countries
• 1. 2 billion people have limited access to electricity in India • Willingness to pay up to $20/month in Hingoli • Established partnership with micro-financer and suppliers • Low cost 24 hour electricity production
NEXT STEPS Ø Demonstration unit Development/βtesting in Arizona 2015 Q 3 2015 Q 4 Ø Expand to Maharashtra 2016 Q 2 2016 Q 3 Ø Expand to Western India Ø Launch in Hingoli, India Ø Expand to Eastern India 2016 Q 4 2017 Ø Expand to Bangladesh & Nepal
AVG. KWH CONSUMPTION PER 8 HR
INITIAL GO TO MARKET STRATEGY Indian government pushing clean energy Limited competition in home based energy Unmet electrical need due to rapidly expanding economy Strong interest in our products
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ELECTRICAL POTENTIAL OF HUMAN WASTE • Avg. Male • 0. 5 -1. 5 lbs. of feces/day • 0. 58 gallons of urine/day • Avg. household size in Hingoli • 5. 4 people • Avg. person can generate enough waste to light a 60 -watt bulb for more than nine hours (0. 54 kwh/day) • Avg. Septic tank electrical potential • 2. 916 kwh/day
Advisors Dr. Don Upson CEO DAU & Associates LLC Chemical Engineer Dr. Patricia Sias Jim Jindrick Mc. Guire Mentor in Residence Electrical Engineer Program Director, Mc. Guire Entrepreneurship Program
PROGRESS MADE Team Formation Ø LLC Formation Ø Website and Social Media Launch Ø Customer Surveys 2014 – Q 2 2014 – Q 3 2014 – Q 4 Ø Prototype 1 Developed Ø Prototype 2 Developed Ø Hearst Grant Ø Prototype 3 Developed 2015 – Q 1 Ø Provisional Patent Filled Ø Partnered with Micro-financers
• Found almost everywhere on Earth, • Link together through conductive appendages, transferring electrons to neighbors Geobacter Shewanella MICRO-ORGANISMS • Lives in environments with no oxygen • Can expel electrons to the environment • Helps reduce pollution
ELECTRON TRANSFER MECHANISM Mediated Transfer Nano-wire Transfer Direct Transfer
USE OF FUNDS Item Cost Demonstration unit construction in Arizona $9, 000 Beta Testing in southern Arizona $1, 000 1. 2. 3. Build 50 demo units at Arizona Center for Innovation Beta test demo units in southern Arizona at AZCI. Support the Arizona economy
Funding Raised Name Elevate Competition Western Region Winner Arizona Collegiate Venture Competition Winner Amount $ 20, 000 $ 10, 000 Perkins Coie Innovative Minds Winner $ 10, 000 Giants Competition Winner $ 2, 250 Wake Forest Competition Winner $ 1, 000 SDSU Best 1 st Impression Winner $ 500 Mc. Guire Center Stipend $ 4, 833 Hearst Foundation Grants $ 2, 918 MBA Office $ 458 Founder Investment $ 6, 000 Total $ 58, 000 36
FIRST HIRES Research Engineers Technicians Research Ph. Ds Regional Manager INFINURJA (pre-launch)
FINANCIAL ASSUMPTIONS Modest sales growth • 10% products will be returned Expand rapidly (hiring the right people) • Sales, marketing and research staff Successful outsourcing • Manufacturing Steady growth years 1 -5 Enticing to financial partners
BILL OF MATERIAL (INDIA) # ITEM QTY COST 1 Graphite Felt (3 x 3 meters) 2 $65. 00 2 Copper Wires (20 meters) 1 $15. 00 3 Integrated Circuits 1 $7. 50 3 Wire Connectors 4 $0. 50 4 Bacteria 1 $12 TOTAL $100
VALUE PROPOSITIONS 24 Hour Electricity • 400 million people will have access to 24 hour electricity Low Initial Cost • Leasing model provides low start up cost compared to Solar Panels (~$10 k) Improve Standard of Living • Increases Productivity, Economic Growth, Innovation, and communication
POSITIONING High Price Exelon (nuclear) Emerson (methane) GE Energy (wind) Solar City(Solar) Duracell (batteries) Renewable Non- Renewable Peabody Energy (coal) Low Price Husk Power
MARKETING STRATEGY • Low electricity population – Traditional marketing not applicable • Door to Door sales – too expensive • Marketplace based demonstrations • Start with existing sales team • Commission based sales • Word of mouth marketing
SALES STRATEGY Leasing Customers Whole Sale Business to Customers • Utilize Commission based sales team • Leverage Pre-existing Sales channels
COGS BREAKDOWN Cost Amount Material Cost $100. 00 Labor Cost $35. 00 Other Unit Costs $20. 00 Payroll Tax/unit $2. 68 Employee Benefits/unit $4. 20 Total Unit COGS $161. 88
5 years 3 years 1 year 6 mont hs 2 mont hs INITIAL CUSTOMER SEGMENT Hingoli 4, 000 People Maharashtra 18000 People Western India 1 Million People SOM 3 Million People SAM 400 Million TAM 1. 26 Billion People $500 k $2. 25 m $125 m $375 m $50 B
SCOPE AND SCALE Product 1 Year 1 Initial Market Year 2 Year 3 Secondary Tertiary Market Year 4 – Global Market Year 5 – Developed Countries PWR Tank Hingoli, India Western India Developing United Countries States, etc. Target Units Sold 500 8. 3 k 15 k 26 k 48 k Revenue $250 k $4. 1 M $7. 5 M $13. 4 M $24 M
EVOLVING BUSINESS MODEL Key Partners Key Activities • Partnering with Micro Financers – Indian Urban Bank, Local manufacturers, installers • Marketplace based sales Key Resources Local installers NGOs • Local salesmen • Local installers • Local manufacturers Value Proposition • Electricity bill reduction • 24 hour electricity • Low initial cost • Increase Productivity • Improve Standard of living • Impact lives Customer Relationships • Friendly sales relationships using demos • Quality Installation • Limited Maintenance • Reasonable financing options Channels • Leasing Model • Market Demonstrations Customer Segments • Phase 1: India 1. 26 Billion people Early Adopters • Individuals without electricity who are interested in obtaining electricity Cost Structure Revenue Streams • Customer Acquisition costs: $20/customer • Distribution/Installation costs: $55/unit • COGS/Unit: $100 • Leasing Model: $20/month for 36 months • Direct Sales Model: $500/unit Total Number of Customers Contacted: 554 Number of Canvas Iterations: 47
BILL OF MATERIAL (INDIA) # ITEM QTY COST 1 Graphite Felt (3 x 3 meters) 2 $65. 00 2 Copper Wires (20 meters) 1 $15. 00 3 Integrated Circuits 1 $7. 50 3 Wire Connectors 4 $0. 50 4 Bacteria 1 $12 TOTAL $100
Not only their present
But also their future is dark…
Our vision is to create a world where everyone has access to renewable, sustainable electricity while reducing our dependence on fossil fuels. Our mission is to provide electricity for humanity using natural biological processes.
FINANCIAL MODEL
TEAM Vinay Nenwani Nick Jennings MBA student, MS-MIS, Dr. PH student, MPH, B. E. Information Technology B. S. Zoology, B. A. Spanish Adam Ross PSM Microbiology and Molecular & Cellular Biology
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