www gmmr in GENESIS MANAGEMENT MARKET RESEARCH Pvt

www. gmmr. in GENESIS MANAGEMENT & MARKET RESEARCH Pvt. Ltd. Pune Confidential © GENESIS

Genesis 23 Years in Market Research GENESIS made a modest beginning in the year 1993. Starting with B 2 B research , over the years GENESIS added a range of services to its fold. GENESIS having established a strong foothold in the domestic market has recently expanded its operations in the international market. GENESIS has successfully not only grown and maintained its client base, but has always been the preferred agency to domestic and international clients from a spectrum of industries.

Genesis Mr. Anil Dhaneshwar Founder Managing Director Ø GMMR is the brainchild of Mr. Anil Dhaneshwar, Post graduate in management. A sound Market Research Professional and an entrepreneur par excellence he has more than 20 Years experience across a spectrum of research verticals within and outside India. ØTo his merit a numerous research and consulting assignments have been completed over these two decades with special mention of projects in Industrial research , B 2 B , automobiles, Banking , Insurance , Sentiment tracking , FMCG, and impact studies.

Mr. Shrikant Kulkarni Former BU Head with The Nielsen Company Ø Post graduate in management having more than 30 Years experience in research across various fields , and over a decade in the Indian Modern retail industry. He has serviced giants in Indian and international retail , FMCG, B 2 B companies for years. He brings in key strategic inputs to his clients business plans. Mr. Abbas Naqvi Senior Manager Ø B. E and Post graduate in management from Symbiosis Institute of Management. He has about 15 years of experience in Primary and Secondary Research and Project Management with a good knowledge about the market pertaining to automotive, chemical industry

Genesis Core Team & Network Mr Anil Dhaneshwar Founder & Managing Director Above 20 years of rich experience in market research Infrastructure • Nationwide Field network • CATI Research Team : Name # Years Experience And Key Competence Mr. Shrikant Kulkarni Above 30 years rich experience in Retail industry & management Mr. Abbas Naqui 15 Years of Primary and Secondary Research, Analytics Mr. Hrushikesh Lavate 12 Years B 2 B, FMCG, Consumer Research Mr. Mukund Deshpande 12 Years Analytics FMCG, Sentiment Research Key Geographies

Analysis GENESIS endeavor to make a research - actionable • The primary data collected – f 2 f and /or CATI-goes through a rigorous process of back checks, cleaning, consistency and validation. • We are experienced and adequately equipped to handle large data / data bases. • We have teams with hands on experience on SPSS, Quantum, ACCESS • With our experience of over two decades , coupled with sound in house analytical capabilities we put in every endeavor to make a research meaningful and actionable for our clients

Range of Services Quantitative & Qualitative research, B 2 B Research Primary Market Research Market Facilitation Services Social Research CSR Secondary Research CATI Country profiles Worked with many national and International clients Customer Satisfaction >Services >Manufacturing Consumer Studies B 2 B >Panel / Continuous Monitoring Research >Industrial Research Inter-national Markets Opportunity Identification for Market entry Socio Economic Impact Studies Database Generation CSR Analysis Expertise in B 2 B surveys and Consumer surveys

PRIMARY RESEARCH Primary Research Quantitative Qualitative 8

QUANTITATIVE RESEARCH Customer/Dealer Satisfaction Survey Demand potential surveys Market Entry Strategy 9

QUANTITATIVE RESEARCH Loyalty Tracking Studies Baseline/Impact Assessment studies International Research Studies 10

QUALITATIVE RESEARCH Product Placement Focus group discussion Mystery Shopping 11

QUALITATIVE RESEARCH Media Tracking Diary Placement Panel Research 12

F 2 F Interviews Well trained field force with an extensive reach • Respondents : üIndividuals /Consumer interviews üCorporates üSMEs üTrade üAgriculture üServices : Banking , Insurance, Finance , Education • Coverage üCover majority of the towns : all million plus population towns lower pop strata locations • #Interviews/year ü~ 20000 üClosed ended, Semi structured , Discussion led interviews

CATI Tracking studies: The Cost Effective way to interview target respondents Clients are doing tracks with us for FIVE years • Active Capacity Available : 25 Workstations • Languages for interviewing : Eight • Number of interviews done /year : 20000 respondents approx. üCustomer /Individual interviews üCorporates üSMEs : 15000 respondents approx. : 5000 respondents approx. • Average length of Interview: üIndividual interviews üCorporates üSMEs : 15 minutes upto 25 questions : 20 minutes upto 40 questions : 15 minutes upto 30 questions • Experienced interviewers • Blanket Recording of All the Calls

CATI **Software Testing and Approval by Client Process Flow • Pre-coded lists are fed to the software Project Initiation B 2 B • Open-ended responses are also coded and fed and wherever required can be provided as a drop-down menu Consumer Sample Selection Panel Data • Back-ups are being taken automatically on the server. Historical data is available whenever needed Random Data Questionnaire Design Pilot Interviews Software Design Software Testing & Approval** Approval by Client Pilot Data Validation & Approval • Blanket recording of interviews are accessible to client Actual /Main Interviews Data scrutiny and treatment Data Formatting Final Cleansed Data upload on Client Server Data Analysis, Reports

USING CATI: COMPUTER AIDED TELEPHOINC INTERVIEWS A COST EFFECTIVE AND RELIABLE METHODOLOGY FOR PERIODIC TRACKERS/ INTERVIEWS/ DATA COLLECTION A thought from Genesis being accepted by Indian corporates Confidential © GENESIS

Sectors Covered ØIndustrial products ØAutomotive ØBanking and Insurance ØChemicals and Agriculture ØConstruction Equipments ØConsumer durables ØFMCG ØEngineering ØTelecom ØOil and Gases ØReal estate ØEducation 17

Clients Rely on us Client Sample / Coverage # Years with Genesis Value Proposition 6200 4 Annual Track Sentiment Study : Consumer 1000 6 Monthly Track CATI Deutsche Bank Sentiment Study : Corporates 400 6 Monthly Track CATI Triplan B 2 B 120 4 CATI BHEL C’Sat 165 3 Annual Track Varies 2 Ongoing in Domestic and International Markets Coromandel Fertilizers K R BAKES Research Need Market Assessment to Market Facilitation Nature KOEL Supplier Satisfaction 150 4 Biannual SR Group Concept Test for New Business 400 3 Completed Seed Infotech Mystery Audit 100 4 Completed

Clients Rely on us Client Sample / Coverage # Years with Genesis Satisfaction Survey 206 1 Adhoc SPAR Hypermarket Satisfaction Survey 305 1 Adhoc TRRAIN Satisfaction Survey 1503 1 Adhoc Market Potential for Warehouses 200 1 Adhoc Big Bazaar Mahindra Partners Research Need Nature

Clients - Repeat and Regular clients is our strength Client Research Need Sample / Coverage # Years with Genesis Industrial Outlook Survey 1, 000 Companies Quarterly 7 Inflation Survey 3, 000 Consumers quarterly 2 Tata Motors Satisfaction Survey 500 Car Owners 1 National Innovation Foundation Demand Survey on Technology Innovation 600 1 RCF Satisfaction Survey 1, 200 farmers 1 SBI Satisfaction Survey 5, 000 customers 4 LIC Image Perception 2, 000 customers 2 Bank of India Satisfaction & Product Response Minimum 6 000 to 18000 5 Cummins Demand Estimation & C’Sat 1500 2 Retail Association of India Members Satisfaction Survey 800+ Members 1 RBI

Clients Regular International clients add to our strength We are on the panel of UNICEF Client Research Need Sample / Coverage # Years with Genesis MNI Sentiment tracking 1000 Consumer interviews /month 400 B 2 B interviews / month 5 Fuzi Kaizai, Japan Demand Studies 500 companies 7 EC 21 , Seoul, S. Korea Economic & Industry Landscape 100 2 Tufts University, USA Demand Survey 600 2 Ziad Abbasi, & Co. Amman Jordan Country & Product Updates 50 3 Hussey Seating Systems, USA Demand Study 150 2 EJIW, USA Demand Study 300 2

THANK YOU! GENESIS MANAGEMENT & MARKET RESEARCH PVT. LTD. 7, JAY APARTMENTS, 64/3, INCOME TAX LANE REGE PATH, PRABHAT ROAD, PUNE 411004, INDIA +91 20 25328000 / 2532 8007 info@gmmr. in OR anil@gmmr. in +91 98 903 03389 Confidential © GENESIS