www eset co uk Eset Sales Product Training

www. eset. co. uk Eset Sales & Product Training Mark James - ESET IT Security Specialist

www. eset. co. uk Product range Business products – 9 (+1) categories Consumer products – 2 categories Free Utilities – 6 Upcoming products - 1

www. eset. co. uk Business product range

www. eset. co. uk Product: ESET Endpoint Antivirus Versions ₋ Windows ₋ Mac ₋ Linux Key features ₋ Antivirus ₋ Antispyware ₋ HIPS ₋ Virtualisation support ₋ Exploit blocker ₋ Auto-scan of removable media ₋ Device control ₋ Remote management console Licensing ₋ Licenced by the machine ₋ Sold in 5’s ₋ Minimum order 5 units Points to note Light and fast ₋ improves computer speed ₋ extends hardware life Top-level detection ₋ for both in-the-wild and zero-day threats ₋ Minimal down-time Simple installation ₋ Stand alone or through RA ₋ Technical support provided ₋ Rip and replace available Mac 1 st

www. eset. co. uk Product: ESET Endpoint Security Versions ₋ Windows ₋ Mac ₋ Linux Licensing ₋ Licenced by the machine ₋ Sold in 5’s ₋ Minimum order 5 units Key features ₋ Antivirus ₋ Antispyware ₋ HIPS ₋ Virtualisation support ₋ Exploit blocker ₋ Auto-scan of removable media ₋ Device control ₋ Remote management console ₋ Web control ₋ Firewall ₋ Antispam ₋ Botnet protection Points to note Light and fast ₋ improves computer speed ₋ extends hardware life Top-level detection ₋ for both in-the-wild and zero-day threats ₋ Minimal down-time Simple installation ₋ Stand alone or through RA ₋ Technical support provided ₋ Rip and replace available

www. eset. co. uk Product: ESET Mail Security for… Versions ₋ Microsoft Exchange Server ₋ Linux/BSD/Solaris ₋ Kerio Connect Key features ₋ Antivirus ₋ Antispyware ₋ Antispam ₋ Anti-phishing ₋ Remote Management console Licensing ₋ Licenced by the mailbox ₋ Sold in 5’s ₋ Minimum order 5 units Points to note ₋ Mailbox counter available online ₋ Same AV engine as Endpoint products ₋ Server performance monitored real-time ₋ Specifically built for it’s environment ₋ New version 6. 2 Simple installation ₋ Stand alone or through RA ₋ Technical support provided

www. eset. co. uk Product: ESET File Security for… Versions ₋ Microsoft Windows Server ₋ Linux/BSD/Solaris Points to note ₋ Optimised for a server environment ₋ Version for “Core” servers Key features ₋ Antivirus ₋ Antispyware ₋ Removable device control (Win) ₋ Virtualisation support (Win) ₋ Exploit blocker (Win) ₋ Anti-phishing (Win) ₋ Device Control (Win) ₋ Remote Management console Simple installation ₋ Stand alone or through RA ₋ Technical support provided Licensing ₋ Licenced by the server ₋ Sold in 1’s ₋ 5 users EAV = 4 endpoint + 1 file ₋ 1 in 5 up to 24

www. eset. co. uk Product: ESET Mobile Security Versions ₋ Android ₋ [Windows (not 7/8)] ₋ [Symbian] Points to note ₋ Remote management through ERA ₋ Protection of data on the move Key features ₋ Antivirus ₋ Antispyware ₋ Antitheft ₋ Remote lock / wipe ₋ Call blocking ₋ SIM matching ₋ Smartphones and tablets ₋ Anti-theft features Licensing ₋ Licenced by the unit protected ₋ Sold in 5’s ₋ Minimum order 5 units

www. eset. co. uk Product: ESET Gateway Security for Linux/BSD/Solaris & Kerio Versions ₋ Linux / BSD / Solaris ₋ Kerio Key features ₋ Proxy integration ₋ Pre-defined actions ₋ Highly customisable ₋ Automatic bi-directional protection Licensing ₋ Licenced by the server ₋ Sold in 5’s ₋ Minimum order 5 units Points to note ₋ Streamlined web interface ₋ Rule based filtering (Kerio) ₋ e. Shell (Kerio)

www. eset. co. uk Product: ESET Secure Authentication Works on ₋ i. OS ₋ Android ₋ Windows (7+) ₋ Blackberry ₋ Symbian ₋ All J 2 ME enabled phones Points to note ₋ No additional hardware to lose ₋ Out of the box solution ₋ App-driven ₋ No internet connection required once installed ₋ One time passwords (OTP) randomly generated Key features ₋ One-time passwords ₋ For OWA, VPN, Share. Point & Dynamics ₋ VPN appliances supported ₋ ₋ Licensing ₋ Licenced by the user ₋ Sold in 5’s ₋ Minimum order 5 units API available SDK for deeper integration

www. eset. co. uk Why encryption? Information Commissioners Office (ICO) The ICO can issue fines of up to £ 500, 000 for serious breaches of the Data Protection Act and Privacy and Electronic Communications Regulations. Who needs it? Anyone holding personal information. Key targets? - Legal professions - Education - Government sector - Charities FINES… N. E. Lincolnshire Council - £ 80, 000 Jala Transport Ltd - £ 5, 000 Aberdeen City Council - £ 100, 000 Glasgow City Council - £ 150, 000 Local school - £ 30, 000

www. eset. co. uk Product: DESlock+ … Versions ₋ DESlock+ Essential Edition ₋ DESlock+ Standard Edition ₋ DESLock+ Pro Edition ₋ DESlock+ Mobile Edition (i. OS) Key features ₋ See next slide Licensing ₋ Licenced by the user ₋ Sold in 5’s ₋ Minimum order 5 units Points to note ₋ No renewal discounts ₋ Once in encryption customers stay with software ₋ Important for legislation / compliance ₋ Independent remote central management ₋ FIPS 140 -2 level 1 certification

www. eset. co. uk Product: DESlock+

www. eset. co. uk Product: ESET Security for Microsoft Share. Point Server Versions ₋ Share. Point server 2013 ₋ Share. Point server 2010 ₋ Share. Point server 2007 Key features ₋ Antivirus ₋ Antispyware ₋ Rule-based filtering ₋ Remote Management Licensing ₋ Licenced by the connected users ₋ Sold in 5’s ₋ Minimum order 5 units Points to note ₋ One of few vendors to cover 2013 ₋ Key client – 10 Downing street

www. eset. co. uk Product: ESET Remote Administrator Versions ₋ ERA 5 and ERA 6 Key features ₋ Remotely Deploy ESET products ₋ Remotely Manage your networked clients ₋ Keeps you informed of client ESET Status ₋ Remotely modify your users configuration ₋ Run reports on all ESET clients ₋ Run remote scans of client machines ₋ Rogue detection sensor Licensing ₋ Provided free of charge with all ESET Business products Points to note ₋ Highly scalable ₋ Can be used by you to manage your clients ₋ Reduction of management time on security ₋ Simple or advanced configuration ₋ Highly customisable ₋ Windows OR Linux

www. eset. co. uk DESlock+ Encryption

www. eset. co. uk DESlock+ Encryption

www. eset. co. uk DESlock+ Encryption

www. eset. co. uk DESlock+ Encryption

www. eset. co. uk

www. eset. co. uk Designed for the Windows environment, the solution creates sector-level images of a disk drive, including not just data but also the operating system, applications, services, and configuration settings. Because your backup image contains everything on a given laptop, desktop or server, when you need to recover its entire hard drive you can do so in minutes, rather than hours or days. ESET Technology Alliance aims to better protect businesses with a range of complementary IT security solutions. We provide customers with a better option when staying protected in the ever-changing security environment by combining our proven and trusted technology with other bestof-breed products.

www. eset. co. uk

www. eset. co. uk

www. eset. co. uk

www. eset. co. uk

www. eset. co. uk

www. eset. co. uk Consumer product range

www. eset. co. uk Consumer Product: ESET Mobile Security Versions ₋ Android 2. 3 and higher Key features ₋ Antivirus ₋ Antispyware ₋ Antitheft ₋ SMS Antispam ₋ Remote lock / wipe ₋ Call blocking ₋ SIM matching ₋ Call filtering Licensing ₋ 1 -4 licenses ₋ 1 -3 years Points to note ₋ Mobiles and tablets ₋ SIM card required for some features ₋ Sold on freemium model ₋ Available on Google Play

www. eset. co. uk Consumer Product: ESET NOD 32 Antivirus 4 for Linux Versions ₋ Version 4 Points to note ₋ Cross-platform protection Key features ₋ Antivirus ₋ Antispyware Top-level detection ₋ for both in-the-wild and zero-day threats ₋ Minimal down-time Licensing ₋ 1 -4 licenses ₋ 1 -3 years

www. eset. co. uk Consumer Product: ESET Cybersecurity Versions ₋ Version 6 Key features ₋ Antivirus ₋ Antispyware ₋ Anti-phishing ₋ Social media scanner ₋ Gamer mode ₋ Exploit blocker ₋ Advanced Memory Scanner Licensing ₋ 1 -4 licenses ₋ 1 -3 years Points to note Light and fast ₋ improves computer speed ₋ extends hardware life ₋ great for gamers Top-level detection ₋ for both in-the-wild and zero-day threats ₋ Minimal down-time

www. eset. co. uk Consumer Product: ESET Cybersecurity Pro Versions ₋ Version 6 Key features ₋ Antivirus ₋ Antispyware ₋ Anti-phishing ₋ Social media scanner ₋ Gamer mode ₋ Exploit blocker ₋ Advanced Memory Scanner ₋ Firewall ₋ Parental control Licensing ₋ 1 -4 licenses ₋ 1 -3 years Points to note Light and fast ₋ improves computer speed ₋ extends hardware life ₋ great for gamers Top-level detection ₋ for both in-the-wild and zero-day threats ₋ Minimal down-time

www. eset. co. uk Consumer Product: ESET NOD 32 Antivirus Versions ₋ Version 9 Key features ₋ Antivirus ₋ Antispyware ₋ Anti-phishing ₋ Social media scanner ₋ Gamer mode ₋ Exploit blocker ₋ Advanced Memory Scanner Licensing ₋ 1 -4 licenses ₋ 1 -3 years Points to note Light and fast ₋ improves computer speed ₋ extends hardware life ₋ great for gamers Top-level detection ₋ for both in-the-wild and zero-day threats ₋ Minimal down-time

www. eset. co. uk Consumer Product: ESET Smart Security Versions ₋ Version 9 Key features ₋ Antivirus ₋ Antispyware ₋ Anti-phishing ₋ Social media scanner ₋ Gamer mode ₋ Exploit blocker ₋ Advanced Memory Scanner ₋ Vulnerability Shield ₋ Botnet Protection ₋ Banking & Payment Protection ₋ Firewall ₋ Anti-theft ₋ Antispam ₋ Parental control Licensing ₋ 1 -4 licenses ₋ 1 -3 years Points to note Light and fast ₋ improves computer speed ₋ extends hardware life ₋ great for gamers Top-level detection ₋ for both in-the-wild and zero-day threats ₋ Minimal down-time

www. eset. co. uk What's new in V 9? Banking & Payment Protection (available only in ESS) This feature automatically detects when customers are using online banking sites or online payment gateways and provides them a protected browser to ensure all online financial transactions are process in trusted and secure environment. Support for Network signatures (available only in ESS) Network Signatures allow fast identification and blocking malicious traffic coming to and from users devices related to bots and exploit packs. This feature can be considered as Botnet Protection v 2. 0. Redesigned user interface User interface in version 9 has been significantly redesigned and simplified based on the results of usability testing, all wordings and notifications has been carefully reviewed and interface now provides support for right to left languages as Hebrew and Arabic and contains online help which can be dynamically updated.

www. eset. co. uk

www. eset. co. uk

www. eset. co. uk

www. eset. co. uk FEATURES ✓ Application Guard - Blocking — Provides extra peace of mind for parents by showing suitable apps for your children based on their age group. Age-inappropriate apps can be automatically blocked. ✓ Application Guard – Time Limits— Playing games, sharing with friends and improving skills online are important for kids. But so are other family activities, so this feature lets you set daily time limits for the apps of your choice. ✓ Child Locator — Trigger the location of children’s devices whenever you like, reducing any anxiety about where they are if they forget to text or call you. ✓ Web Guard — Allows kids to explore the Web, a fantastic place to learn new things and be entertained, without access to inappropriate content. Simply enter the child’s age, and categories such as gambling and pornography are blocked automatically. ✓ Parental Mode — Allows you to manage rules and receive reports on kids’ online activities so you can be confident they’re using the Internet safely. ✓ Child/Parent Setup Wizard — Helps you set up everything properly in just a few easy steps. ✓ Parentalcontrol. eset. com — Lets you sign up for a free My. eset. com account to access statistics and settings on your child’s device from your desktop PC, tablet or mobile phone.

www. eset. co. uk Free utilities

www. eset. co. uk ESET Online scanner Location ₋ http: //www. eset. co. uk/Antivirus. Utilities/Online-Scanner Key features ₋ Free to use ₋ Up-to-date, but not updated ₋ Wide browser support ₋ One-click activation ₋ In-depth scanning ₋ Comprehensive detection Licensing ₋ Free to use Points to note ₋ Will give an instant scan of computer ₋ Can be used to convert users to ESET ₋ Will not update so cannot be used as ongoing protection – on-demand scanner

www. eset. co. uk Mailbox count tool Location ₋ http: //www. eset. co. uk/Support/Knowledge. Base? id=SOLN 2425 Key features ₋ Counts all active mailboxes ₋ Excludes aliases and system mailboxes Licensing ₋ Free to use Points to note ₋ Will enable you to sell the correct size licence ₋ Can up-sell customers at limit of their mailbox count

www. eset. co. uk ESET Sys. Inspector Location ₋ http: //www. eset. co. uk/Download/Utilities/ESI Key features ₋ Wide diagnostics ₋ Capture critical and detailed information Licensing ₋ Free to use Points to note ₋ Captures running processes, registry content, startup items and network connections. ₋ Technical support will often ask for this as first point of diagnostics.

www. eset. co. uk ESET Sys. Rescue Location ₋ http: //www. eset. com/int/support/sysrescue/ Key features ₋ Create rescue CD / USB / ISO ₋ Scan PC with Sys. Rescue Live Licensing ₋ Free to use Points to note ₋ Enables “sandbox” type checking of native OS ₋ Can be used for pc diagnostics with the use of “portable apps” ₋ Built-in Windows PE version with ESET products or download live Linux version.

www. eset. co. uk Rogue Application Remover Location ₋ http: //www. eset. co. uk/Download/Utilities/RA VC Key features ₋ Removes rogue applications ₋ Repairs undesired registry changes Licensing ₋ Free to use Points to note ₋ 32 & 64 bit versions ₋ Auto updates when run

www. eset. co. uk Specific cleaners Location ₋ http: //www. eset. co. uk/Download/Utilities Key features ₋ Range of specific infection cleaners Licensing ₋ Free to use Points to note ₋ Updated regularly to meet the ever evolving strains and variants.

www. eset. co. uk Upcoming products

www. eset. co. uk

www. eset. co. uk

www. eset. co. uk ESET Remote Administrator 6 + ELA

www. eset. co. uk Business sales

www. eset. co. uk ESET … the Antivirus company? Challenges for ESET • Many resellers perceive us as an Antivirus company and Pidgeon hole us as such • Many end-users ditto Challenges with selling Antivirus: ₋ Antivirus becoming more commoditised ₋ Easy to lose customers to your competitors on one product ₋ Customer loyalty is easy to break ₋ Margins getting tighter and tighter Multiple products makes you harder to move away from

www. eset. co. uk Building your ESET Pipeline Questions you should be asking your customers • • Increasing the amount of Eset opportunities. Working together to maximise sales. What is your current Anti-Virus Solution? How many machines do you have? What is your expiry date? What encryption product do you currently have? What is your current backup solution?

www. eset. co. uk Cross-sell the complete solution Endpoint security Encryption Storage. Craft File Security Share. Point security Secure Authentication

www. eset. co. uk Cost benefits of protection

www. eset. co. uk Calculating the cost Assuming an infection on a 500 -user business Cost Type Average Personnel IT Technical Support Total Company No of Users Cost per hour Downtime Cost in HR per hour Estimated Annual Cost 500 £ 9 £ 4, 500 £ 13, 500 5 £ 40 £ 200 £ 600 £ 4, 700 £ 14, 100 3 hours downtime per year Additional hidden costs can also result from lost revenue when no orders placed during downtime

www. eset. co. uk Entirely avoidable - St Barts Three hospital worm infection dubbed 'substantive failure' - Well known infection - Mytob worm - 4, 700 PCs doctors had to resort to pen and paper backup systems - three days to restore key administrative systems such as emails - another two weeks to fully scan some 5, 000 PCs "The review concluded that the incident was 'entirely avoidable' and there was a 'substantive failure'

www. eset. co. uk NHS Surrey Fined £ 200, 000 by the Information Commissioner's Office (ICO) • • More than 3, 000 patient records were found on a second hand computer. NHS Surrey was alerted to the problem by a member of the public. Further investigation found confidential sensitive personal data and HR records. Including patient records relating to approximately 900 adults and 2, 000 children on the device. Stephen Eckersley, head of enforcement at the ICO, said: “The facts of this breach are truly shocking” “This breach is one of the most serious the ICO has witnessed and the penalty reflects the disturbing circumstances of the case”

www. eset. co. uk Ministry Of Justice Fined £ 180, 000 by the Information Commissioner's Office (ICO) • • • The penalty follows the loss of a back-up hard drive at HMP Erlestoke prison in Wiltshire. The hard drive contained sensitive and confidential information about 2, 935 prisoners. Including details of links to organised crime, health information, history of drug misuse and material about victims and visitors. The device was not encrypted. Stephen Eckersley, head of enforcement at the ICO, said: “The fact that a government department with security oversight for prisons can supply equipment to 75 prisons throughout England Wales without properly understanding, let alone telling them, how to use it beggars belief. ” “This is simply not good enough”

www. eset. co. uk Selling building trust and familiarity

www. eset. co. uk Trust and familiarity - Name dropping • ESET wins business 2007 • Business moves to Sophos • Business returns to ESET 2014 The grass isn’t always greener Gromit let’s stay with ESET

www. eset. co. uk Selling against the competition

www. eset. co. uk ESET Advantages and benefits ü Smaller system footprint ü Lower CPU usage ESET Footprint 5% Other Footprint 62% ü Faster scanning speeds

www. eset. co. uk ESET Advantages and benefits ü Smaller system footprint ü Lower CPU usage ü Faster scanning speeds ü improved performance for both home and business users ü Home users benefit from optimum performance for gaming, surfing & email etc ü For business users in particular, this also means increased productivity and therefore provides excellent ROI

www. eset. co. uk Finding flaws and proving quality

www. eset. co. uk Choosing the right product Internal Comparison of Software Encryption Products for Windows DESlock+ Pro full HDD encryption container encryption removable media enc. email encryption plug-in enterprise (management) server file shredder file encryption folder encryption multifactor pre-boot authentication sw & hw tokens, smart cards single sign-on biometric devices support multiple users share encrypted computers administrators' service account password recovery self-help one-time-use recovery token hibernation encryption Intel anti-theft technology support invisible containers password sniffing protection Secure wipe for decommissioning machines Linux support Mac support Mobile devices encryption AD synchronization/AD support Sophos Safe. Guard Enterprise Symantec True. Crypt Encryption Desktop Mc. Afee Trend Microsoft Endpoint Bit. Locker Encryption Kaspersky Check Point Endpoint Full Disk Security 10 Encryption

www. eset. co. uk Choosing the right product Internal Comparison of Software Encryption Products for Windows DESlock+ Pro Sophos Safe. Guard Enterprise Symantec Encryption Desktop True. Crypt Mc. Afee Endpoint Encryption Trend Micro Endpoint Encryption Microsoft Bit. Locker Kaspersky Endpoint Security 10 Check Point Full Disk Encryption full HDD encryption removable media enc. email encryption plug-in enterprise (management) server file encryption folder encryption single sign-on multiple users share encrypted computers administrators' service account hibernation encryption Intel anti-theft technology support invisible containers password sniffing protection Secure wipe for decommissioning machines Linux support Mac support Mobile devices encryption AD synchronization/AD support The right product needs to do a few things very well

www. eset. co. uk AV Comparatives show high quality ESET AV Comparatives Tests Awards received 2005 - August 2015 Bitdefender Avira F-Secure Avast More combined results than any other vendor G Data Symantec Panda Sophos Mc. Afee AVG Bullguard Trend Microsoft PC Tools Webroot Norman Vipre 0 10 20 30 40 50 60 70 80

www. eset. co. uk AV Comparatives Performance • • Phishing protection On Demand protective scan Malware removal Performance test

www. eset. co. uk VB 100 show consistency and detection quality VB 100 awards May 1998 to date The above table only contains products (vendors) that participated in VB testing 40 or more times

www. eset. co. uk VB 100 Awards ESET are the only company who has achieved the award for 10 consecutive years of positive testing

www. eset. co. uk Virus Bulletin “In the wild” Virus Testing Results 1998 -

www. eset. co. uk Specific reseller help

www. eset. co. uk ESET Selling tools ü Dedicated Channel Manager ü Charity and Gov’t sector pricing ü Dedicated Internal Account Manager ü Web demos ü UK Technical Support ü Channel Manager client visits ü Deal Registration ü Enterprise sales support ü Competitive pricing ü Marketing support ü Technical Training ü Quarterly promotions ü Sales Training ü Campaign support

www. eset. co. uk New Partner Portal and resource centre ü Design resources ü Marketing campaign support ü Literature ü Sales support ü Events support ü Technical Training sessions ü Sales Training sessions ü Partner programme information ü Free utilities and management tools ü Linkedin Reseller community

www. eset. co. uk Account

www. eset. co. uk Licences

www. eset. co. uk Orders

www. eset. co. uk ESET UK

www. eset. co. uk Partner Resources

www. eset. co. uk Specific competitor comparisons

www. eset. co. uk Free antivirus? Free ESET No initial outlay…but… Purchase of annual licence which allows… High false positives Investment in research and development Higher risk of infection Free access to latest version Pay for tech support (Foreign call centres) Free unlimited technical support (UK) Pay for virus removal!!! Provided on national number (01202) More user support required Free virus removal if infected You make no margin! You make margin

www. eset. co. uk Trust and familiarity - Case studies Education – Govt Sector – Charity – Private Sector

www. eset. co. uk Trust and familiarity - Name dropping

www. eset. co. uk Trust and familiarity - Name dropping