www beascout org www beascout org Training Support

www. beascout. org

www. beascout. org Training Support • Presentation can be downloaded and used to train units at: – scouting. org • Click on Volunteer • Choose Be. AScout Webinar Presentation in the Quick Links

4 Distinct User Types 1) 2) 3) 4) Unit Leaders Parents District Executives Council System Administrators

4 Distinct User Types • Unit Leaders = Cubmaster or Scoutmaster or Crew Advisors along with Unit Committee Chair and Chartered Organization Rep. Unit Leaders will – Update PIN information and Manage Leads from interested parents The Council does not have access to add Scouter contact information to the Google pins. • • • Parents District Executives Council System Administrators

4 Distinct User Types • • Unit Leaders Parents • • • Request information about Scouting District Executives Council System Administrators

4 Distinct User Types • Unit Leaders • Parents • District Executives a) b) Manage Leads from interested parents upon request of Unit Leader. Verify Unit Leader is following up on leads in a timely manner. • Council System Administrators

4 Distinct User Types • • Unit Leaders Parents District Executives Council System Administrators • • • Set access for all users in My. BSA. Unit numbers and key personnel are already loaded into the system. Verify all Unit Leaders are assigned to the correct Unit.

Unit logo • . jpg format • 2 mb max file size

What the prospective parent sees.

2011 National Marketing Plan • Integrated media campaign to drive Cub Scout recruitment and BSA brand awareness. – 9 local markets include: LA, Portland, Chicago, Atlanta, Detroit, DC, Baltimore, Philadelphia and Houston – National overlay integrates print, promotion, digital and social media

2011 National Marketing Plan • Cable TV – Big Time Rush, Sponge. Bob, T. U. F. F. Puppy, Fanboy and Chum, The Penguins of Madagascar, Fairly Odd Parents, Power Rangers, Johnny Test, Chowder, Star Wars, Ben 10, Pokemon, Beyblade, Bakugan, Edd & Eddy, etc. – One week – 41 spots – 788, 476 impressions 36

2011 National Marketing Plan • Hispanic Radio – DJ interviews with Cub Scouts and/or Scout leaders and a live remote on location with a Cub Scout Pack. – Stations: KLVE and KSCA • Four weeks • 1, 331, 200 impressions 37

2011 National Marketing Plan • Email – Two drops per email address; those that are opened but not clicked on will receive a bonus third drop. • General Market: 171, 292 • African-American: 36, 799 • Hispanic: 118, 567 38

2011 National Marketing Plan • Print – Five parenting pubs available • Inland Empire Family, 52, 000 circulation • La Family, 150, 000 circulation • LA Parent, 90, 000 circulation • OC Family, 55, 000 circulation • OC Parenting, 75, 000 circulation 39

2011 National Marketing Plan • Malls – Available properties and monthly traffic • Block at Orange, 966, 647 • Brea Mall, 1, 225, 400 • Laguna Hills Mall, 619, 687 • Shops @ Mission Viejo, 846, 817 • Westminster Mall, 733, 975 – Potential advertising opportunities • Table tents*, entrance door clings, die cut standees, 5’x 9’ sky banners, 8’x 14’ sky banners*, wallscapes, interior spectaculars, elevator wraps*, escalator wraps* 40

Scholastic Parent & Child • Scholastic will work with Boy Scouts to promote recruitment for Cub Scouts amongst mom target. Scholastic will communicate with target moms via targeted display media, e-blasts, a custom hub with content, a brand ad in Parent & Child magazine and more. • The campaign will run from August 1 September 30, 2011. 41

2011 National Marketing Plan • Mommy blogger program – Sponsored content guaranteeing a minimum of 100 blog posts – 2, 500 guaranteed sponsored tweets – 6. 5 – 9. 5 MM impressions • Interactive Display • Online ad networks, specific the emergence of a series of audience-specific niche ad networks. – Tribal Fusion – Two months, 2, 923, 976 impressions – Value. Click – Two months, 4, 713, 804 impressions – Collective/Batanga Hispanic – One month, 824, 103 impressions 42

www. beascout. org • The www. beascout. org google pins are really important for the national marketing plan • to work.