WRITTEN BUSINESS COMMUNICATION Written Business Communication Internal inside

WRITTEN BUSINESS COMMUNICATION

Written Business Communication • Internal- inside the company • External- outside the company

Written Business Communication • Accurate information • Use direct, descriptive, and specific language • Clarify inquiries • Use correct grammar and writing mechanics • Select the appropriate communication format

Business Communication • ensure that the written communication is presented in a neat and well-organized way • respond in a professional and timely manner

Written Business Communication • Letter • Memorandum • E-mail • Report • Company publications (Web site and handbooks)

Letters • Business letters produce a permanent record • EXAMPLES: • Cover letter: introduces that another document is attached/accompanying (resume, sales report) • Resignation letter: announces the writer’s intent to leave a current position (typically given twoweeks prior)

Memo • Memos are commonly used for internal business • EXAMPLES: • Money transfers • Company policy changes • What could happen to an employee if they fail to read a memo from their boss?

Email • Most common form of written business communication • Business professionals use emails to: • send documents • set up meetings • confirm appointments • contact job candidates • What do the following mean in an email: • CAPS are used • Descriptive subject line • Misspellings

Business Report • Companies use reports to inform employees about various aspects of the business • EXAMPLE: • Sales report • What can an employee learn about the company from reading their sales report?

Company Publication • A message, statement, or text produced by the company • audio, video, print, electronically • EXAMPLE: • Brochures (literature that feature your products and services) • Why are brochures used/successful?

Class Activity • Write a memo to me about your Columbus Day Weekend (October 10 -12) • Email to me: hvandyke@lcps. org • Make sure to use the following outline: • Proper headings • Three paragraphs: • Paragraph 1: about your Columbus Day weekend (activities that you did, places you visited, items you bought, movies you saw, etc. ) • Paragraph 2: Apply the Marketing Mix to at least one product you bought/used over the Columbus Day weekend (Product, Place, Price, Promotion) • Paragraph 3: Apply the 6 Marketing Functions to your Columbus Day weekend (be detailed) – Selling, Pricing, Promoting, Distributing, Marketing Information Management, Product Service Management.

MEMO TO: Ms. Van. Dyke, Marketing Teacher FROM: Your name DATE: Friday, October 23, 2015 SUBJECT: My Thanksgiving Break PARAGRAPH 1: about your Columbus Day weekend (activities that you did, places you visited, items you bought, movies you saw, etc. ) PARAGRAPH 2: Apply the Marketing Mix to at least one product you bought/used over the Columbus Day weekend (Product, Place, Price, Promotion) PARAGRAPH 3: Apply the 6 Marketing Functions to your Columbus Day weekend (be detailed) – Selling, Pricing, Promoting, Distributing, Marketing Information Management, Product Service Management.