- Slides: 10
Writing A Press Release
What is a Press Release? A press release is a short document that provides information about your organization’s events and activities to a newspaper, magazine, TV or radio station.
The Elements of a Press Release Letterhead FOR IMMEDIATE RELEASE (or date of release) Should be placed at the top of the news release
The Elements of a Press Release n n To: Rhea Porter, Asheville Citizen. Times From: Center for Participatory Change Contact: Craig White, 828 -299 -9437 Date: April 20, 2003
The Elements of a Press Release n Headline (Title) “Total Health & Fitness Grand Opening Celebration May 14”
The Elements of a Press Release n The n n body The first sentence is the ‘lead’ The second sentence gives a factual summary of the article.
Writing the Press Release n Provide a brief description of your organization n Quotes from members, leaders, or other supporters
Writing the Press Release n Write like a reporter--just the facts. n Who n What n When n Where n Why
Writing the Press Release n n Use 3 rd person -- she, they, the organization--not we, us, our organization. Keep it short: 400 words or less. Use short paragraphs of only one or two sentences.
Writing the Press Release In the last paragraph, explain how people can contact you or get more information. n Use more. . . to signify another page n Use ### to signify end of press release n