Workshop on Multilingual Data Value Chains in the

Workshop on Multilingual Data Value Chains in the Digital Single Market Brussels – Jan 16, 2015 Multilingual Data: Irrelevant, Barrier, or Opportunity? Jochen Hummel, CEO @Jochen. Hummel @coreonapp

Language-neutral Digital Single Market Jan 16, 2015 Multilingual Data Value Chains in the Digital Single Market @Jochen. Hummel 2

Language Is Important, Isn’t it? Biggest Exporter per Target Country – @Brilliant. Maps Jan 16, 2015 Multilingual Data Value Chains in the Digital Single Market @Jochen. Hummel 3

VP’s Vision – Our Challenge “Consumers need to be able to buy the best products at the best prices, wherever they are in Europe. ” Vice-President Ansip, Dec 2014 Accelerating growth through a connected Europe: Speech at GSMA Mobile 360 conference in Brussels http: //europa. eu/rapid/press-release_SPEECH-14 -2420_en. htm Jan 16, 2015 Multilingual Data Value Chains in the Digital Single Market @Jochen. Hummel 4

Broken already by a Simple Search <search string> ” e r a p sklip “grä “cor t ado Jan 16, 2015 “Rasenmäher” r de gram Multilingual Data Value Chains in the Digital Single Market a” @Jochen. Hummel 5

Customers/Citizens Control Content KNOWLEDGE Jan 16, 2015 Multilingual Data Value Chains in the Digital Single Market @Jochen. Hummel 6

Big = Unstructured = Text = Multilingual Jan 16, 2015 Multilingual Data Value Chains in the Digital Single Market @Jochen. Hummel 7

Is Machine Translation the Answer? Machine Translation Text Analytics Attention: MT quality depends on available resources in language and domain. Inaccuracies multiply in the process. 0. 8 MT x 0. 8 Sentiment Analysis = 0. 64 hit rate! Jan 16, 2015 Multilingual Data Value Chains in the Digital Single Market @Jochen. Hummel 8

Processing Multilingual Data Language Detection Multilingual Knowledge System NLP/Tokenization Search Text Analytics ML MT Provenance Insights & Sense & Sentiment Jan 16, 2015 Multilingual Data Value Chains in the Digital Single Market @Jochen. Hummel 9

Innovation Space European Language Cloud For companies who process text the European Language Cloud is a web-based set of APIs that provides the basic functionality to build and market products for all languages of the DSM and Europe’s main trading partners. Unlike previous incomplete attempts to solve multilingualism ELC provides easy-to-use API calls in a reliable base quality under the same favorable terms. Jan 16, 2015 Multilingual Data Value Chains in the Digital Single Market @Jochen. Hummel 10

European Language Cloud Stakeholder coordinates promotes bootstraps Member States Non-profit Industry Assn Institutions, Big Biz operates use serve SMEs maintain grow European Language Cloud Language Resources Jan 16, 2015 Multilingual Data Value Chains in the Digital Single Market Global Market @Jochen. Hummel 11

Turning a Challenge into a Win If we manage, in spite of our many cultures and languages, to create a Digital Single Market and cross -border e. Gov, we will become the fittest for the global market. Jan 16, 2015 Multilingual Data Value Chains in the Digital Single Market @Jochen. Hummel 12

Jochen Hummel m jochen@coreon. com c +49 172 766 66 33 s jochen. hummel t @jochenhummel l Berlin-Mitte Manage Enterprise Knowledge Globally Across Languages 13