Working to a brief Contractual Brief Definition A

Working to a brief

Contractual Brief Definition A contractual brief is formed by an agreement between a client and the employer. It specifies the requirements by the company and how the company goes about to organise their work. The payment the client will receive is agreed on in the contract along with the prices they also agree on.

Contractual Brief Advantages – The client and employer will set terms on a fixed income for the employer throughout this brief. With a contractual brief, the company will have a good understanding on what the client wants to accomplish. Disadvantages – A main problem is that the client may have a load of work to do given by the employer which may impact them. The client may have to do more written tasks and require a creative mindset.

Formal Brief Definition A formal brief is an important document that explains what the client is hoping for in order for the company to accomplish. There is no information in the document which will be unimportant, the document is straight to the point.

Formal Brief Advantages – A great advantage of a formal brief is that it does not contain unnecessary information. The document is clear and easy to understand which is all straight to the point. The company can show their opinions even if its biased as its not a legal-binding document. Disadvantages – The client may not agree with the terms of the document.

Informal Brief Definition An informal brief has not got any professionalism inside of the brief. Usually this form of brief does not require written work from the client. The employer and client will come to a final agreement on the terms.

Informal Brief Advantages – The employer can stretch the boundaries in the document before it is finalised. There are no limits and it is free to express their opinions. Disadvantages – The client may find the workload too much and chose to find a different place to finalise their project.

Co-Opertative Brief Definition When a set brief needs a lot of work in order to be completed, multiple production companies work as a team in order to finish the project or the client will not be satisfied and will make a bad name for the companies.

Co-Opertative Brief Advantages – Having multiple people work on a project will circulute a vast amount and different ideas. Good team work will lead to good communication. Disadvantages – One person may disagree with another persons idea in the group they are working in which may form some conflict or downfall.

Negotiated Brief Definition A negotiated brief is where the employer and client will come to a agreement for the project brief which will result in the client and employers final ideas. They both need to make sure they agree about everything discussed.

Negotiated Brief Advantages - Due to the terms being agreed on, both employer and client should be happy with the brief and should not bother them in any way in the future. Disadvantages – It may be a issue if the client or employer changes their mind on their agreement, it may mess up the brief in some may.

Commission Brief Definition This brief is where a big cooperation like Royal mail, employ a company that is run on its own to work for them.

Commission Brief Advantages – Independent companies are getting paid as well has earning the profits the company makes, they also have enough free time to walk on other projects in the process. Disadvantages – The company may receive less money than expected due to paying out other investors.

Tender Brief Definition Clients publish an article or online, on paper or on TV to promote their business. Production companies need to send in a brief and changes to the client.

Tender Brief Advantages – The client will have a huge amount of different ideas they will of never thought of before. Disadvantages – Not all companies that applied will get the job so its bad for some companies that want to work on the project.