Workforce Development Proposal A WAY TO START ADDRESSING

Workforce Development Proposal A WAY TO START ADDRESSING LOCAL NEEDS MAY 8, 2017 WCOED BOARD MEETING WYANDOT COUNTY OFFICE OF ECONOMIC DEVELOPMENT 1

Population • Relatively stable for last 50+ years • Forecasted downturn over next ~25 years Source: OH Development Services Agency, Office of Research, 2015 County Profiles WYANDOT COUNTY OFFICE OF ECONOMIC DEVELOPMENT 2

Working-age Population Wyandot Co. Working Age Population 6 000 5 000 4 000 3 000 2 000 1 000 - 16 to 19 years 20 to 24 years 25 to 44 years 2009 2010 45 to 54 years 2011 2012 55 to 64 years 2013 65 to 74 years 75 years and over 2014 Source: US Census Bureau, American Community Surveys WYANDOT COUNTY OFFICE OF ECONOMIC DEVELOPMENT 3

Unemployment Rates 10 -YR Unemployment Rate History 18 16 14 12 10 8 6 4 2 0 янв-07 янв-08 янв-09 янв-10 янв-11 янв-12 US Ohio янв-13 янв-14 янв-15 янв-16 янв-17 Wyandot Source: Ohio DJFS, Civilian Labor Force Estimates WYANDOT COUNTY OFFICE OF ECONOMIC DEVELOPMENT 4

Labor Force Participation Ohio’s rate = 62. 0 National rate = 62. 8 Source: W. E. Upjohn Institute for Employment Research WYANDOT COUNTY OFFICE OF ECONOMIC DEVELOPMENT 5

Employer Feedback • 70% of respondents indicated recruiting difficulty in 2016 Labor Categories of Recruiting Difficulty Other Temporary / Contract Clerical Customer Service Sales Professional / Management Skilled labor / Trades Unskilled labor 0 2 4 6 8 10 12 14 Source: 2016 Wyandot County Business Retention & Expansion Program WYANDOT COUNTY OFFICE OF ECONOMIC DEVELOPMENT 6

Projected Local Workforce Needs • 2015 Workforce Survey • Educational Attainment needs increase over next 5 years: • • Vocational school degree, certificate, diploma – 33% Academic vocational school degree (AA, AS) – 38% College degree (BS, BA) – 43% Advanced college degree (MA, Ph. D, Professional) – 17% • New and replacement employees needed over next 5 years: 1, 420 • 40 firms completed the survey 10. 26% 12. 82% How many employees work at your Wyandot County location? 38. 46% 10. 26% 17. 95% 10. 26% WYANDOT COUNTY OFFICE OF ECONOMIC DEVELOPMENT 1 -5 6 - 10 10 - 20 20 - 49 50 - 99 100+ 7

Projected Regional Workforce Needs • Other NW Ohio counties are facing the same dilemma Source: Greater Lima Region Collaborative initiative, 2016 WYANDOT COUNTY OFFICE OF ECONOMIC DEVELOPMENT 8

Workforce Implications for Wyandot County • Small population (7 th least populated in Ohio) • Projected to slowly decrease • Low unemployment rates • Labor force participation rate is already among highest in the region • BR&E data shows ongoing difficulty to find and retain both unskilled & skilled talent • Has been the largest difficulty or concern for local employers over the past 5 years • Regional data paints the same picture WYANDOT COUNTY OFFICE OF ECONOMIC DEVELOPMENT 9

A Need to Increase Awareness High School students leaving home ◦ 4 -year graduation rate: ◦ Wyandot: 93 ◦ State: 83 Companies need skilled workers ◦ Hesitant in growing/investing or locating here Industry/Education Partnership ◦ What skills need taught in the classroom? ◦ What is the current level of communication? HOW? WE NEED TO CONNECT THE DOTS. WYANDOT COUNTY OFFICE OF ECONOMIC DEVELOPMENT 10

Example: Manufacturing Day Introduces HS Sophomores to the modern day manufacturing environment ◦ Creates some dialogue between schools & industry ◦ Results have been very positive There still exists a need for an ongoing effort ◦ Manufacturing Day not a comprehensive program ◦ Only touches one class each year ◦ Limited engagement / lasts for one morning ◦ Only addresses the needs of one industry sector WYANDOT COUNTY OFFICE OF ECONOMIC DEVELOPMENT 11

New Proposal to Address Workforce Development: Example: Hometown Opportunity WYANDOT COUNTY OFFICE OF ECONOMIC DEVELOPMENT 12

A Hyperlocal Career Platform 4 Key Components of Success ◦ Job Search & Email Updates ◦ Resume Upload & Employer Search ◦ Guidance Counselors & Career Exploration ◦ Company Login/Profile WYANDOT COUNTY OFFICE OF ECONOMIC DEVELOPMENT 13

Component 1: Job Search WYANDOT COUNTY OFFICE OF ECONOMIC DEVELOPMENT 14

Component 2: Resume Upload WYANDOT COUNTY OFFICE OF ECONOMIC DEVELOPMENT 15

Component 3: Guidance Counselors WYANDOT COUNTY OFFICE OF ECONOMIC DEVELOPMENT 16

Component 4: Company Profile WYANDOT COUNTY OFFICE OF ECONOMIC DEVELOPMENT 17

Company Video Spotlights WYANDOT COUNTY OFFICE OF ECONOMIC DEVELOPMENT 18

Hometown Opportunity Results (as of late 2016) • Over 6, 000 Jobs posted since November 2012 • Over 500 resumes posted • 4, 000 App users • 4, 400 Facebook Likes • 18, 000 Subscribers to Job Categories/Resumes • 252, 472 unique visitors • 72% return rate WYANDOT COUNTY OFFICE OF ECONOMIC DEVELOPMENT 19

Success Stories WYANDOT COUNTY OFFICE OF ECONOMIC DEVELOPMENT 20

Jared Ebbing, Mercer County ED “Without Hometown Opportunity, we would not have landed the Ferguson DC, 7 of our companies would not have recently expanded, and another would have moved their engineering elsewhere. We can’t afford not to do this. It only takes a few people to come back to the area to buy a house, shop local, and invest in your community to get your pay back. The only way people will invest in your community, is if you invest in them and provide them with the tools and resources necessary to do so. ” WYANDOT COUNTY OFFICE OF ECONOMIC DEVELOPMENT 21

The Investment $29, 750 ◦ Logo & Brand Development - $2, 750 ◦ Website Design & Development - $10, 000 ◦ Custom PHP/HTML 5 web application ◦ Responsive Design ◦ ◦ ◦ School Login/Resumes Login/Company Login - $3, 000 Mobile Application - $5, 000 Resume Upload Module - $3, 000 Job Notification System - $3, 000 Job Shadow/Internship System - $3, 000 Also includes ◦ Implementation team with a proven track record ◦ Meetings, calls, & website training WYANDOT COUNTY OFFICE OF ECONOMIC DEVELOPMENT 22

Ongoing Marketing Consulting & Website Support ◦ Suggested $25 K+ annually ◦ ◦ ◦ ◦ Banners in Schools & Libraries Direct Mail Print Material TV Commercials & Online Video Radio Ads Billboards Career Fair “Swag” The “Champion” ◦ In the classroom ◦ Engaging with local companies WYANDOT COUNTY OFFICE OF ECONOMIC DEVELOPMENT 23