Work It Total Fitness Business Proposal and Marketing

Work It Total Fitness Business Proposal and Marketing Strategy by David Sampson, CEO Bujana Perolli, General Manager Daniela Gorenxa, Marketing Manager Elisabeta Gega, Financial Manager 04/26/2004 MGMT 104 Prof. Wadsworth

Every Body Needs a Work Out! Mission: Work It Total Fitness’ philosophy combines proper nutrition and diet instruction, along with regular fitness routines tailored to your body’s specific needs providing lasting results. We are professionals dedicated to offering students the lowest rates in the fitness market!

Have you ever heard about the Freshman 15? • Significant weight gain during the first semester of college is a real phenomenon. • In fact, studies have shown that breakfast and lunch at allyou-can-eat dining facilities account for 20% of freshman weight gain. • The average weight gain is about one-half pound per week -- almost 11 times more than 17 - and 18 -year-olds should normally gain. • Students eat an estimated 174 more calories than they burned in a day's time.

Have you ever heard about the Freshman 15? Continued • In fact, the students' weight gain is 20 times more than the average American adult gains, and adults are getting quite obese. • The dining halls accounted for 20% of weight gain, where students eat larger-sized meals frequently. • Although the use of “All-you-can-eat dining halls” may be effective as a recruiting technique for colleges, these food bars may be responsible for much of the weight gain we see in freshmen. Over the years, eating a few extra calories per day can accumulate into significant weight gain.

That’s why we are here for you! Our goal is to help you not only achieve your weight goals, but also a more balanced, fulfilling and engaged life, physically and mentally. In order to accomplish this, we offer: • A full-equipped cardiovascular training center for enhancing your endurance. • A strength training center for improving your strength. • A wide array of facilities that support your need for flexibility and balance. • Most importantly, one-on-one professional personal trainers.

Why use a Personal Trainer? • Improve your Overall Fitness -A trainer motivates your, monitors your progress and adjusts when necessary to ensure ongoing progress. • Reach or Maintain a Healthy Weight - Nutritional counseling and education will help you reach your weight goals. • Focus on Your Unique Health Concerns – Your special needs can be addressed only by the design of personalized fitness plans! No one size fits all plans! • Work Out Correctly - Proper execution of all exercises and use of equipment is necessary. • Benefit from the Buddy System - The commitment to meet regularly with your personal trainer will be very motivating and rewarding!

Why use a personal trainer? Continued • To take advantage of : ü Small apparatus equipment. ü Manual assistance. ü Negative resistance exercise. ü Active recovery, which keeps you moving and maximizes your caloric expenditure. • To achieve your fitness goals by: ü Building cardiovascular endurance. ü Diversifying your workouts. ü Improving strength. ü Increasing flexibility through Power Stretching. ü Helping you understand the fundamentals of an effective exercise program ü Making sure you use the equipment properly and safely.

How do students feel about personal trainers? • We randomly selected 39 Clark University students to assess the potential demand for our services. The results are shown below:

What do students want to pay? Personal training services are often very expensive. The average price in the fitness market is $60/session. What price do we charge four excellent services targeted specifically to college students? Only $15/session The chart below shows the prices students are willing to pay for our services

Where are we located? • Our first fitness center will be located in Worcester, MA at Clark University’s fitness center. • As “Work It” becomes more popular, we are planning on opening other fitness centers in the New England area. • Clark University will subsidize our price of $20 by the amount of $5, which will be taken from Clark University’s Student Activities’ Fee.

Who manages “Work It”? David Sampson CEO Bujana Perolli General Manager Daniela Gorenxa Marketing Manager Elisabeta Gega Financial Manager

U. S. Dollars Comparison of Costs, Revenues, and Profits for 2004, 2005, and 2006

• If you are not convinced of our excellent service and great price, we offer one free session so that you can evaluate yourself what “Work It” can do for YOU! THANK YOU! “Work it” managerial staff