Work Hard Play Greener Sustainable Marketing Presentation Goals
Work Hard Play Greener Sustainable Marketing
Presentation Goals 1. 2. 3. Define sustainability Understand sustainable marketing Take ideas of sustainable marketing to your campus
What Is Sustainability? Sustainability: “Meeting the needs of the present generation without compromising the ability of future generations to meet their own needs. ” Vanderbilt University (http: //www. vanderbilt. edu/sustainvu/sustainability. php)
What Is Sustainability? Environmental Social • Natural Resource Use • Environmental Management • Pollution Prevention (air, water, land, waste) Economic Adopted from the 2002 University of Michigan Sustainability Assessment
What Is Sustainability? Environmental Social Economic • Research & Development • Cost Savings • Long Term Profit • Economic Growth Adopted from the 2002 University of Michigan Sustainability Assessment
What Is Sustainability? Environmental Social Economic • Standard of Living • Education • Community • Equal Opportunity Adopted from the 2002 University of Michigan Sustainability Assessment
What Is Sustainability? Social-Environmental • Natural Resources Stewardship • Local/Global Perspectives • Environmental Justice Environmental Social Economic Adopted from the 2002 University of Michigan Sustainability Assessment
What Is Sustainability? Social-Environmental • Natural Resources Stewardship • Local/Global Perspectives • Environmental Justice Environmental. Economic • Energy Efficiency • Subsidies/Incentives • Long Term Planning Environmental Social Economic Adopted from the 2002 University of Michigan Sustainability Assessment
What Is Sustainability? Social-Environmental • Natural Resources Stewardship • Local/Global Perspectives • Environmental Justice Environmental. Economic • Energy Efficiency • Subsidies/Incentives • Long Term Planning Environmental Social Economic-Social • Fair Trade Regulations • Worker’s Rights • Business Ethics Adopted from the 2002 University of Michigan Sustainability Assessment
Sustainable Marketing 3 Roles 1. 2. 3. Educators/Promoters Environmental/Social Stewardship Research/Teaching
Department Efforts
Paper Conservation
Paper Conservation Online Forms • Registration • Indemnity • Waivers
Paper Conservation Sustainable Marketing • Create a website to showcase our department wide efforts
Green Housekeeping
Green Housekeeping
Microfiber Sustainable Marketing • Work with the University’s Facility Management department to know which Green Seal practices are already being implemented and how to adopt cost-effective, environmentally safe efforts.
Electricity Use
Electrical Use • Day Lighting • Turn Off Lights • Occupancy Sensors
Electrical Use • Day Lighting • Turn Off Lights • Occupancy Sensors Sustainable Marketing • Create posters to present at campus fairs to showcase your sustainability efforts. Recruit and train your student staff to know your departmental efforts.
Water Conservation
Storage Tanks Sustainable Marketing • Website Updates • Create Mock Up of Tanks • Educate Staff
Estimates from Rainwater Model Tank Cost Storage Capacity (gal) Collection Area (Square Feet) Water from aquafer WITH COLLECTION Water from aquafer WITHOUT COLLECTION Water Savings Days it rained Days tank had water in it Water used per watering cycle Water from other sources (Chillers? ? ? ) Number of days that receive at least . 23 inches Turn off system after how much rain $32, 000. 00 80000 45000 4, 277, 828. 57 5, 544, 000. 00 1, 266, 171. 43 63 97 24000 22. 84% 0 34 0. 5
Sustainable Marketing
Calories to Kilowatts 2009 • Largest Human Power Plant • First collge in Texas • Retrofit 30 ellipticals • Re. Rev Technology • Dec. 2009 Sustainable Marketing • Press Release • TV, Radio, Newspaper, Websites • Local and National Coverage
Calories to Kilowatts 2009 http: //www. youtube. com/watch_popup? v=ee 5 D 66 l. Tw. Ss&vq=medium
Take Back the Tap 2010 • 1, 000 Aluminum Bottles • At the Quad, 10 am • Partnered w/Student Orgs • Recycle Plastic Bottles
Take Back the Tap 2010 Sustainable Marketing • Facebook Event – 237 Members • College Newspaper & Radio • Campus Recreation Volunteers
Green Fest – Sept. 2010 • Part of Discover Texas State • Family Weekend • Free Fair and Giveaways • Austin, New Braunfels and San Marcos Orgs Sustainable Marketing • Campus Recreation Tabling • Sustainability Efforts Poster • Distribute Flyers • Sustainability Commitment
No Impact Week • Every Day a Different Theme • SRC Tours: Re. Rev Ellipticals • Based on Colin Beavan’s book No Impact Man Sustainable Marketing • Facebook Event • TRACS Updates • Volunteers to Lead Tours • Campus Websites
All Student Staff Kick Off Sustainable Marketing • Sustainability Video • Free Water Bottles w/Logo • IM Chat on Projector • Mandatory Training on Campus Recreation Sustainability
Think About It! Group Discussion: 5 minutes What are you already doing in Recreation that is Sustainable? What can you bring back to campus? Share your ideas: 10 minutes
Thank You! Graciela Sandoval Marketing GA Campus Recreation Texas State University – San Marcos Email: GS 1132@txstate. edu
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