Word Power Blankfilling Advertisements advertise are an important

Word Power

Blank-filling Advertisements _______ (advertise) are an important part of life. They use lots of persuasive exciting ______ (persuade) and _______ (excite) images to sell products or services. Generally ____(general) speaking, commercial there are two main types: ______ (commerce) ads and PSAs. They do truth (true). not always tell you the _______ We should be ____(care). careful Question: How are these new words formed?

More examples: Root derivatives/new words healthy interesting dependent useful difficulty weekly week

Competition: Think more words that are created this way. Which group can win ? The group that has the most words wins.

How to form adjective from nouns and verbs? Wu Ping: Do all ads play tricks on people? Wu Hong: No. PSAs use some of the same methods as commercial ads, like persuasive language and exciting images, but they are not meant to trick us. Using commerce N. persuade V. excite V. commercial persuasive exciting suffixes

Noun +y Can you think of+ly more examples? +ic +al +ous +ful Verb +ed +ing +ive health week hero origin danger help healthy weekly heroic original dangerous helpful amaze excite attract amazed exciting attractive

Exercise: Best Clothing Shop Possible answers: (1) lovely (2) attractive (3) boring (4) creative (5) fantastic (6) exciting (7) friendly (8) competitive (9) Famous (10) lucky Let’s learn more about suffixes.

Suffix Meaning -ical having the quality of -able having the quality of -ous like, full of -ful characterized by -less without Examples(adj. ) medical, electrical enjoyable, reasonable dangerous, adventurous joyful, mouthful cloudless, hopeless

Puzzle 用所给单词的形容词形式填空！ Hidden word 1 commerce c o m m e r c 2 health h e a l 3 hero h e r o 4 attraction a t t r a c t 5 help 6 excitement 5 h 7 origin e x c i 8 danger o r i g i n 8 d a n g i t a l 1 h y 2 i c 3 i v e 4 e l p f u l t i n g 6 a l 7 e r o u s Food and ____ clothing are quite important to our human beings.

Active show Suppose you are a book seller. You want your customer to buy a new book called ‘English Literature’. How can you make your customer buy it? Make a dialogue with your partner and then have it presented. learn more about sales and marketing

Useful expressions: What do they mean? Can you have a guess? Product Market research Sales and marketing Sales/marketing department Consumers Market share Sales target / Market leader/ High quality/ Sales figures

Practice: B Possible answers: (1) product (2) market share (3) sales figure (4) consumers (5) high quality (6) market research (7) sales/marketing department (8) Sales target (9) market leader (10) sales and marketing Exercise for consolidation

product /sales / quality / figure / consumer/ discount products from I want to buy some milk ____ Sales the shop. ____of milk usually go up during this time. I like ‘Fresh’ milk very much because this band usually quality. Recent sales has a good____show that it is popular among figures _______. The shop also gives much consumers _______ discount of 10 per cent for cash. `Why don’t you have a try?