WITHIN THE BUSINESS EBusiness Intra Business ECommerce BA

WITHIN THE BUSINESS E-Business: Intra. Business E-Commerce BA 572 - J. Galván 1

INTERNAL COMMUNICATION n Historically, paper ¡ Updating a paper procedures manual n Outdated material n Numerous misunderstandings n Some legal actions n B 2 Employee E-commerce ¡ n Maintain online – Web site E-business more general than B 2 E BA 572 - J. Galván 2

MIAMI UNIVERSITY’S ONLINE PUBLICATIONS AND POLICIES. BA 572 - J. Galván 3

B 2 C vs. INTRA-BUSINESS ECOMMERCE n Consumer oriented B 2 C Revolutionary ¡ Aggressive and risky ¡ First movers ¡ n Intra-business and B 2 B Evolutionary ¡ Methodical ¡ In business context ¡ BA 572 - J. Galván 4

THE VALUE CHAIN. The key to intra-business e-commerce is improving value chain efficiency. BA 572 - J. Galván 5

THE VALUE CHAIN FOR A PERSONAL COMPUTER MANUFACTURER. BA 572 - J. Galván 6

EACH VALUE CHAIN PROCESS CONSISTS OF SUB-PROCESSES. BA 572 - J. Galván 7

EFFICIENCY AND EFFECTIVENESS n Objective: reduce operating costs ¡ Efficiency gains n Within individual processes n Across the value chain n Efficiency-based competitive advantage Hidden from public view ¡ Relatively easy to sustain ¡ BA 572 - J. Galván 8

THE ORGANIZATIONAL PYRAMID. n n n Before computers, companies organized along functional lines. Functional groups exchanged paperwork. Early computer applications supported a single function. BA 572 - J. Galván 9

A MANUAL PAYROLL SYSTEM. n Payroll was done manually until at least the late 1950 s. BA 572 - J. Galván 10

AUTOMATING SELECTED PROCESSES MADE PAYROLL MORE EFFICIENT. n Automate expensive processes first ¡ ¡ n Automate remaining manual processes next ¡ n Compile payroll Prepare (print) paychecks Record timesheets Objective—process optimization. BA 572 - J. Galván 11

ISLANDS OF AUTOMATION. n Other functional groups ¡ ¡ ¡ n n n Sales Accounting Purchasing Inventory Production Independent fiefdoms Office political base Sub-optimization BA 572 - J. Galván 12

THE COMPETITIVE ADVANTAGE MODEL. n Competition forced ¡ ¡ ¡ Information sharing Integration across value chain Including legacy applications BA 572 - J. Galván 13

INCOMPATIBILITIES n n Hardware, software, and data Data redundancy was a major problem Same data value on multiple files ¡ Independently maintained ¡ Values differed ¡ Data formats differed ¡ n Solution – central database BA 572 - J. Galván 14

NEW APPROACHES TO SYSTEM DEVELOPMENT n Information system planning ¡ n Elevated to strategic level Information technology infrastructure Basic blueprint for technology integration ¡ Enterprise data model (EDM) ¡ n Business process reengineering ¡ n Process improvements in context Problem – legacy applications BA 572 - J. Galván 15

PARTITIONING ORDER ENTRY n Client ¡ ¡ ¡ n Server Display online order form Display order acknowledgement Error-check form data ¡ ¡ ¡ Record order Read quantity on hand Access A/R Validate stock Check credit Either – Calculate taxes and total BA 572 - J. Galván 16

A TWO-TIER CLIENT/SERVER APPLICATION. n Maintenance problem ¡ n Multiple copies of software on multiple clients Development problem ¡ Multiple client platforms BA 572 - J. Galván 17

A THREE-TIER CLIENT/SERVER APPLICATION. BA 572 - J. Galván 18

ENTERPRISE APPLICATION INTEGRATION. n Objective: coordinate all applications, databases, and info technologies. n Enterprise resource planning (ERP) ¡ Means of implementing the EAI principle BA 572 - J. Galván 19

VIRTUAL VALUE CHAIN n Digital picture of value chain Coordinate and monitor processes ¡ Organizational (not local) efficiency ¡ n Applications Fuel business process reengineering ¡ Mirror or replace physical processes ¡ Data mining ¡ BA 572 - J. Galván 20

WEB SERVICES n Application server software A server for middleware ¡ Scalable platform ¡ n Application service provider (ASP) Intermediary that supplies applications ¡ Including mission-critical applications ¡ n Management service provider (MSP) ¡ Intermediary that manages IT services BA 572 - J. Galván 21

CORPORATE INTRANETS n n Private corporate network Uses standard Internet protocols TCP/IP ¡ HTML and HTTP ¡ Browser and Web server ¡ n Internet and intranet differences Intranet is smaller in scope ¡ Intranet limited to organization’s employees ¡ BA 572 - J. Galván 22

ADVANTAGE OF INTRANET Encasing a legacy message in a TCP/IP wrapper allows a legacy application to communicate with the intranet. Company intranet BA 572 - J. Galván 23

SOME EXAMPLES OF GROUPWARE. n n n n n E-mail Scheduling and calendars Whiteboarding Chat rooms and bulletin boards Video conferencing Electronic meetings Document management Workflow management Collaborative writing Group decision support systems BA 572 - J. Galván 24

TYPICAL ENTERPRISE PORTAL SERVICES n n n Structured data management Unstructured data management Content management Information filtering Search capabilities n n n Collaboration User administration Expense account management Ordering supplies Security Personalization BA 572 - J. Galván 25

GEOGRAPHICALLY DISPERSED VALUE CHAINS n n Value chain more complex Options ¡ ¡ n Secure private network Value added network Public network (e. g. , Internet) Virtual private network Security ¡ ¡ ¡ Firewalls User identification Authentication BA 572 - J. Galván 26

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