WIRELESS MICROPHONES Wireless Basics 102 80604 WIRELESS MICROPHONE

WIRELESS MICROPHONES Wireless Basics 102 8/06/04

WIRELESS MICROPHONE BASICS • Why use wireless? • Why not wireless? • RF Terms and Issues • Accessories • RE-2 Features • Questions and Answers Wireless Basics 102 8/06/04

Why Wireless? The price point isn’t far from a wired, nice up sell. Shouldn’t every lead singer and guitarist cut the cable? Technology is improved. Feel Like a Rock Star Wireless Basics 102 8/06/04

Why Doesn’t Everyone Go Wireless? Mobility not really needed. Number of Performers Wireless is limited Fear of “Extra Variables” The airwaves are the domain of the Devil Wireless Basics 102 8/06/04

EV/Telex wireless for over 25 yrs. Telex/EV has been an industry leader in wireless microphones for over 25 years Wireless Basics 102 8/06/04

EV/Telex wireless history Wireless Basics 102 8/06/04

RE-2 Positioning Wireless Basics 102 8/06/04

• 28 MHz Bandwidth • 2 US freq bands: • A 648 -676 Mhz • B 696 -724 Mhz • 1112 possible channel frequencies • Combination squelch • Full range of accessories and add-ons. Wireless Basics 102 8/06/04

• Metal receiver chassis • Back-lit LCD Display • Receiver lock-out • XLR line/mic level output & ¼ inch line output • Adjustable line level Wireless Basics 102 8/06/04

One Touch Clear. Scan™ finds clearest channel & clearest group in seconds. Other ways to use Clear. Scan including Scan. Band, & others… Wireless Basics 102 8/06/04

Handheld features: • Short handle • Ergonomic design • Smart Battery • Hidden transmitter controls • Power on-lock N/D 267 a N/D 767 a RE 410 RE 510 Wireless Basics 102 8/06/04

Bodypack features: • Small size • Cell phone style beltclip • Optional flat belt clip • Smart Battery • Power on-lock • Hidden controls Wireless Basics 102 8/06/04

Bodypack Microphone Options: RE 920 Tx Wireless Basics 102 8/06/04

Available in 3 colors: • Black • Beige • Brown • Polar Pattern: Omnidirectional • Freq. Resp. : 50 – 15 K +/- 3 d. B • Sensitivity: 2. 2 m. V Max SPL: 125 d. B SPL Wireless Basics 102 8/06/04

Competitive Analysis Wireless Basics 102 8/06/04

Up Sell Comparison Wireless Basics 102 8/06/04

How to Sell RE-2 Against the Shure PGX Products • • • No group scan Plastic receiver housing No manual channel adjustment(have to use the infrared) Fixed front mount antennas – means no splitter Fixed channels only –means no No freq adjust No battery gauge at receiver 18 MHz operating band (only 3 TV channels wide) No Lightweight Earworn System (RE 97) No Premium Condenser Handheld or Combo System Wireless Basics 102 8/06/04

Head to Head Comparison Wireless Basics 102 8/06/04

How to Sell RE-2 • Against the Evolution G 2 Products • G 2 only has groups of 4 (RE-2 has 10) and for any set up over 4 systems you must refer to written frequency charts. • Ultra easy Clear. Scan vs. G 2 Scan • G 2 only shows battery low on receiver (RE-2 shows level all the time) • G 2 Handheld handling noise much higher than RE 2 -N 7 Wireless Basics 102 8/06/04

Auto Clear. Scan vs. G 2 Scan to find clear channels in a bank of 4 Set To get to menu options RE-2 Auto Clear. Scan to find the Clearest channel in the Clearest Group of up to 10 Channels To get to Scan Mode Set To enter Scan Mode Set To Start Scan Set To accept clear channel Set Press and hold until Clear. Scan Starts To Exit Menu or hit the Power button to escape Wireless Basics 102 8/06/04

How to Sell RE-2 • Against the Shure SLX Products • SLX has no way to scan for best group of channels (RE-2 1 Button to scan 10 groups and 80 channels) • SLX only shows battery low on receiver (RE-2 shows level all the time) • Customer pays for rack mounting even if they do not need it. • SLX has no squelch adjustment Wireless Basics 102 8/06/04

Condenser Handheld Comparison Wireless Basics 102 8/06/04

The Demo Makes the Sale Wireless Basics 102 8/06/04

Questions And Answers Wireless Basics 102 8/06/04