Winnowing to Win Tools to Develop and Implement

Winnowing to Win: Tools to Develop and Implement a Policy Agenda Connecting for the Future: A Gathering of NC Food Councils December 4 -5 Winston Salem, NC www. carolinafarmstewards. org

Agenda Hi. I’m Rochelle. Local power, local food Issues Strategies • Things I want you to know about me • Why I hope you’re here • Where is change happening? • Why get involved? • What is an “issue”? • How to select an issue? • An example • What is a “strategy”? • Develop a strategy for the issue • An example www. carolinafarmstewards. org

Hi. I’m Rochelle. • • Things I want you to know about me Why I hope you’re here. www. carolinafarmstewards. org

Local Power, Local Food Where is change happening? www. carolinafarmstewards. org

State Legislatures Matter www. carolinafarmstewards. org

Local Power, Local Food Why get involved? www. carolinafarmstewards. org

National Policy, Local Food? Toward a National Food Policy www. carolinafarmstewards. org

Choosing an Issue • Problem vs. issue • What’s the goal? • Framing the issue www. carolinafarmstewards. org

Choosing an Issue Will the Issue: Be easy to understand? Result in real improvement in people’s lives? Have a clear decision maker? Give people a sense of their own power? Have a clear time frame that works for you? Alter the relations of power? Be non-divisive ? Be worthwhile? Build leadership? Be winnable? Set your council up for the next campaign? Be widely felt? Have a pocketbook angle? Be deeply felt? Raise money? Be consistent with your values and vision? www. carolinafarmstewards. org

Developing a Strategy • Strategy vs. plan • Strategy vs. tactic www. carolinafarmstewards. org

Developing a Strategy Goals Organizational Constituents, Considerations allies and opponents Targets (decision makers) Tactics Long term Intermediate Short Term Resources (money, staff, facilities, reputation) List things you need and how the campaign will strengthen your organization Primary targets (who has power to give you what you want? ) For each target, list tactics that each constituent group can best use to put pressure on the target to win your issue. Who cares about your issue? Who are your opponents? www. carolinafarmstewards. org

Questions? Rochelle Sparko Policy Director rochelle@carolinafarmstewards. org 919. 410. 7645 www. carolinafarmstewards. org