Winner Discussion Document January 2008 Winner Overview Concept

Winner Discussion Document January 2008

Winner Overview Concept Show Summary Interactivity • “Winner” is a live, interactive game show hosted at Harrah’s Casino in Las Vegas • Combines physical, mental, and emotional challenges with Vegas-style glitz, sex appeal, and excitement • Four pre-selected couples compete for nightly prizes and a chance to win $876, 543. 21 at the end of the year • 90 -minute show produced six nights per week; 6 th night (Saturday) is a competition between all of the week’s previous winners • Shot with eight cameras (by “Camera Babes”) • To be broadcast on TV and streamed online (domestically and internationally) • In-theatre audience members will be chosen to “help” contestants and will be eligible for prizes • Audience will vote for contestants via text messaging and the website 2

Sony Proposal for Online Video Offering Saturday Show (Live) • Full Saturday night show streamed live • Video will be based on Winner team’s editing of in-theater camera feeds (same video shown on-screen in-theater) Friday Highlights (On-demand) • Each week, a highlight reel will be created by SPT with input and assistance from WW’s editorial team • Video will familiarize viewers with Saturday’s contestants and the stunts they performed, generating interest in the Saturday night show Full Archives (On-demand) • All shows (Monday – Saturday) will be archived for on-demand viewing • Entire 90 minute show will be made available within 24 hours • Video will be based on Winner team’s editing of in-theater camera feeds (same video shown on-screen in-theater) Other Content (On-demand) • Clip and highlight reels will be created and edited by SPT – The best/worst of contestant try-outs, best of the camera babes – Most outrageous, most disgusting, and most dangerous stunts – Behind-scenes and special event programming 3

Sony Proposal for Interactive Elements Immersive Online Destination • Sony will create a dedicated web destination for Winner • Destination will leverage Crackle. com’s technology and audience – WW “channel” will be directly accessible from the Crackle home page – WW channel will also be directly accessible from WW’s own URL (“Winner. com” assuming that site is purchased) • The Winner online experience will allow users to access all videos • Users will also be able to interact with the game – Upload stunts videos: users will film themselves performing stunts they have seen or hope to see included in the game – Upload try-out videos: fans will submit try-out videos online; one fan each month would be flown to Vegas to play in-theater Voting • Live In-Theater Voting: Each night, Sony will enable the in-theater audience to vote via mobile phone, influencing the show outcome and wining prizes • Live At-Home Voting: During the Saturday show, U. S. online viewers will “click to vote” or send text messages to influence which contestants advance and which stunts are performed • Mid-week At-Home Voting: Fans will vote online for contests to be included in future shows and determine which online fan will be flown to Vegas • Integration: The WW team will be responsible for incorporating votes into the show (allowing approx. a 10 minute lag between start of voting and results) 4